During the Second World War, food preservation became a national mandate. I've featured canning-related propaganda posters before, but I thought now would be a good time to feature a few of the lesser-known posters. The above poster is from fairly late in the war. It reads "Grow More, Can More... In '44 - Get your canning supplies now! Jars, Caps and Rings." A special seal featuring a hand (presumably Uncle Sam's) holds a basket containing the words, "Food Fights for Freedom" with "Produce and Conserve" and "Share and Play Square" above. It features a rosy-cheeked young woman in an overtly feminized take on the Women's Land Army overalls, a straw hat tilted fashionably far back on her head, and wearing spotless white work gloves. With a hoe tucked in one elbow and a thumb in her overall strap, she gestures with her free hand at an enormous set of glossy clear glass canning jars, expertly filled with whole tomatoes, halved peaches, green beans, sliced red beets, and what might be whole apricots, yellow plums, or yellow cherries, it's tough to tell. The jars feature a variety of lids, including the new aluminum screw-tops, a glass-topped wire bail with a rubber seal, and a zinc screw top with a rubber seal, illustrating the range of canning technologies still in use. The poster is photorealistic and is probably a literal cut-and-paste of actual photographs - a new technique in an era still dominated by illustrations. It's not clear exactly when this poster was released, but it's likely it was early in the season. The poster exhorts the reader to "grow more" in addition to canning more in 1944, which seems to indicate a spring release, despite the prominence of the large glass canning jars. In addition, the poster warns to stock up on canning supplies now, instead of later in the season. When aluminum was short and factories that made glass were used to produce war materiel, it was easier to make smaller quantities over a longer period of time. By planning ahead, home gardeners and canners could also make sure they had enough supplies on hand to handle an increase in garden produce. Things were getting a bit desperate in 1944 - the war was not going well and the prospect of another long year of war was troubling to ordinary Americans. Rationing had ramped up fully in 1943, and as the war dragged on home canned foods took on more importance in everyday nutrition. For many, especially children, the war must have seemed unending. Little did they know that on June 6, 1944, the United States would launch Operation Overlord - also known as the invasion of Normandy - which would become known as D-Day. D-Day would turn the tide of the war in favor of the Allies, but it would still take another fifteen months for the war to end entirely. Until then, rationing continued and Americans were urged to grow and preserve as much food as they could to supplement their rations. The war finally ended in September of 1945, and by December, rationing of every food except sugar had ended. Foods canned in 1944 would have been important support for rations, but foods canned in 1945 would have been less crucial. One wonders how many home canned foods made it to the end of 1946? We may never know. The Food Historian blog is supported by patrons on Patreon! Patrons help keep blog posts like this one free and available to the public. Join us for awesome members-only content like free digitized cookbooks from my personal collection, e-newsletter, and even snail mail from time to time! Join now for as little as $1/month.
Don't like Patreon? Leave a tip!
0 Comments
Last World War Wednesday, we looked at the use of ice cream in the U.S. Navy during the First World War, especially aboard hospital ships. Now it's time for a reprise! By the Second World War, ice cream was firmly entrenched aboard Naval vessels. So much so, that battleships and aircraft carriers were actually outfitted with ice cream machinery, and by the end of the war the Navy was training sailors in their uses through special classes. The above propaganda poster, courtesy the National Archives, outlines all of the requirements to build a battleship. "Your Battleship and Her Requirements" may have been targeted toward factory workers, but I think it is more likely this poster was designed to impress upon ordinary Americans the extraordinary amount of materials and supplies needed to keep a battleship in fighting trim. What I found particularly interesting, was that among the supplies listed, alongside fruits and vegetables and meat and even candy, was 60,000 quarts of ice cream! Smaller vessels, such as destroyer escorts and submarines, did not have the space for their own ice cream making machinery, although they did have freezers. In fact, it became common for destroyer escorts and PT boats to rescue downed pilots (the aircraft carries were too big for the job) and "ransom" them for ice cream. Last week a brand new food podcast debuted for American Public Television called "If This Food Could Talk," and I'm so pleased to say I was featured in the first episode, "Frozen in Time: Ice Cream and America's Past." I had a blast doing the research for that episode's interview, which has inspired these two recent World War Wednesday posts. Have a listen if you want to learn more about ice cream in American history, and especially the story of ice cream in the Navy. But while I was doing the research, I kept running across references to ice cream as a health food! The National Dairy Council really leaned into the notion of ice cream and the armed forces. This advertisement reads, "There's a reason why the U.S. Navy serves Ice Cream. America's favorite dairy food - Ice Cream - is an important source of vitamins, proteins and minerals." The ad goes on: "Navy menus don't just happen! Every food included in the diet of Navy personnel, ashore or afloat, is there for a purpose. It is there because it has been okayed by the staff of experts at the Subsistence Research Laboratory of the U.S. Navy in Chicago for making an important contribution to the health, strength, and morale fighters must have to win! "These highly skilled and trained technicians at the laboratory know every condition under which the men live - know their requirements - and make sure exactly what each food will do for those men before it is approved. "That is why it is significant that ice cream ranks so high on Navy menus. It is not only a favorite food, but it also supplies valuable vitamins, proteins, and minerals. For that reason, wherever practical, the Navy gets ice cream! "Throughout the world - over the seven seas - the talents of the Subsistence Research Laboratory of the U.S. Navy are directed to keeping our Navy a strong, healthy, hard-hitting force; making sure it gets the foods the men like - the foods they need for victory! "Ice Cream Is a Fighting Food "Ice cream is a favorite with all branches of our armed forces - and it is important that they get this valuable food. So fi you aren't always able to get all the ice cream you want - remember, you're 'sharing' this nutritious food with our fighters." The National Dairy Council might be just a SMIDGE biased in this regard, but certainly the federal government ranked milk, and by extension milk products, very highly in terms of nutrition during the Second World War, notably as part of the Basic 7 nutrition recommendations. This was almost certainly a holdover from the Progressive Era's take on milk as the "perfect food" - combining proteins, carbohydrates, and fats all in one. We see this in another advertisement, this time by the National Dairy Products Corporation. The National Dairy Council is an industry-funded research and marketing organization. But the National Dairy Products Corporation would later become Kraft Foods. "Here's what one leatherneck dreams about! "One Marine's dream of the post-war world is a mountain of strawberry ice cream. He wrote his girl from Guadalcanal that he wants it three times a day, every day for five years. In standard servings, that's over 900 quarts! "Strawberry ice cream was a symbol, of course, to a hot, tired fighting man in a fox-hole - a symbol of his home town and the corner drug store - a symbol of America. It must have appealed to lots of folks, for many newspapers carried the story. "There are good reasons why ice cream is on Army menus regularly - good reason why busy war workers eat so much of it. It is more than a delicious dessert - it's a valuable food - rich in vitamins and calcium. "Right now, of course, ice cream must come from the same milk supply that furnishes milk, cream, butter and cheese to soldiers, civilians and allies alike. That means less ice cream for your family's use. If you'll be content with your fair share - if you'll accept part of your order in fruit ices - you can continue to enjoy ice cream. "And we'll continue to improve ice cream processing and packaging - controlling its quality - keeping it pure and good. "We'll continue our intensive laboratory research... developing important new products from milk... bringing to America's fighters, workers and friendly allies the full benefits of nature's most nearly perfect food." Here you can see the "perfect food" rhetoric in action! And interestingly, this one touts the role of ice cream in the Army as well. In my opinion ice cream, for all the rhetoric about nutrition, had far more to do with morale than anything else. But there is some truth to the idea that as a dessert it was superior to cake or pie. For one thing, ice cream does have some protein, in addition to a decent amount of fat. Full fat dairy is generally proven to be more filling and satisfying and protein and fat slow down the absorption of sugar directly into the bloodstream, making the "energy-giving" properties of carbohydrates longer-lasting and less likely to make you crash (unlike cake and cookies). That being said, viewing ice cream as a health food is questionable today. But in the period, the discoveries of vitamins and minerals like calcium were cutting-edge, and any food containing those essential nutrients was considered good for you. Ice cream also fit neatly into ideas (unconscious or otherwise) of White supremacy and American (i.e. Anglo-Saxon) culture. As the National Dairy Products Corporation marketing team wrote, ice cream was "a symbol of America." When combined with soda fountains (the wholesome, if sugary, alternative to saloons and beer halls), ice cream seemed to represent the best of America - slim, good-looking, young, White America, that is. Today, ice cream's modern accessibility has given us ice cream alternatives aplenty, especially for folks who can't consume dairy. Ice cream's ubiquity has also meant some of its luster has faded. But at a time of extreme stress - the violence of the theater of war, the privations of home front rationing, the push to mobilize for total war, the fear of invasion - ice cream provided a moment of bliss in the midst of uncertainty. Ice cream is still an essential tradition aboard Naval vessels today. When you're miles from home for months at a time, anything that seems like a treat gives morale a boost. It's still a treasured treat in our household, whether homemade or store bought (if you find yourself in upstate New York - do yourself a favor and seek out Stewart's Shops. They have the best commercial ice cream around). What does ice cream mean to you? The Food Historian blog is supported by patrons on Patreon! Patrons help keep blog posts like this one free and available to the public. Join us for awesome members-only content like free digitized cookbooks from my personal collection, e-newsletter, and even snail mail from time to time! A special patrons-only post is coming tomorrow with more on ice cream in World War II - this time featuring Elsie the Cow! Join now for as little as $1/month.
Don't like Patreon? Leave a tip! When you think of rationing in World War II, you may not think of peanuts, but they played an outsized role in acting as a substitute for a lot of otherwise tough-to-find foodstuffs, mainly other vegetable fats. When the United States entered the war in December, 1941, after the Japanese attack on Pearl Harbor, the dynamic of trade in the Pacific changed dramatically. The United States had come to rely on cocoanut oil from the then-American colonial territory of the Philippines and palm oil from Southeast Asia for everything from cooking and the production of foods like margarine to the manufacture of nitroglycerine and soap. Vegetable oils like coconut, palm, and cottonseed were considered cleaner and more sanitary than animal fats, which had previously been the primary ingredient in soap, shortening, and margarine. But when the Pacific Ocean became a theater of war, all but domestic vegetable oils were cut off. Cottonseed was still viable, but it was considered a byproduct of the cotton industry, not an product in and of itself, and therefore difficult to expand production. Soy was growing in importance, but in 1941 production was low. That left a distinctly American legume - the peanut. Peanuts are neither a pea nor a nut, although like peas they are a legume. Unlike peas, the seed pods grow underground, in tough papery shells. Native to the eastern Andes Mountains of South America, they were likely introduced to Europe by the Spanish. European colonizers then also introduced them to Africa and Southeast Asia. In West Africa, peanuts largely replaced a native groundnut in local diets. They were likely imported to North America by enslaved people from West Africa (where peanut production may have prolonged the slave trade). Peanuts became a staple crop in the American South largely as a foodstuff for enslaved people and livestock, but the privations of White middle and upper classes during the American Civil War expanded the consumption of peanuts to all levels of society. Union soldiers encountered peanuts during the war and liked the taste. The association of hot roasted peanuts with traveling circuses in the latter half of the 19th century and their use in candies like peanut brittle also helped improve their reputation. Peanuts are high in protein and fats, and were often used as a meat substitute by vegetarians in the late 19th century. Peanut loaf, peanut soup, and peanut breads were common suggestions, although grains and other legumes still held ultimate sway. George Washington Carver helped popularize peanuts as a crop in the early 20th century. Peanuts are legumes and thus fix nitrogen to the soil. With the cultivation of sweet potatoes, Carver saw peanuts as a way to restore soil depleted by decades of cotton farming, giving Black farmers a way to restore the health of their land while also providing nutritious food for their families and a viable cash crop. During the First World War, peanut production expanded as peanut oil was used to make munitions and peanuts were a recommended ration-friendly food. But it was consumer's love of the flavor and crunch of roasted peanuts that really drove post-war production. By the 1930s, the sale of peanuts had skyrocketed. No longer the niche boiled snack food of Southerners or ground into meal for livestock, peanuts were everywhere. Peanut butter and jelly (and peanut butter and mayonnaise) became popular sandwich fillings during the Great Depression. Roasted peanuts gave popcorn a run for its money at baseball games and other sporting events. Peanut-based candy bars like Baby Ruth and Snickers were skyrocketing in sales. And roasted, salted, shelled peanuts were replacing the more expensive salted almonds at dinner parties and weddings. Peanuts were even included as a "basic crop" in attempts by the federal government to address agricultural price control. They were included in the 1929 Agricultural Marketing Act, the Agricultural Adjustment Act of 1933, and an April, 1941 amendment to the Agricultural Adjustment Act of 1938. Peanuts were included in farm loan support and programs to ensure farmers got a share of defense contracts. By the U.S. entry into World War II, most peanuts were being used in the production of peanut butter. And while Americans enjoyed them as a treat, their savory applications were ultimately less popular as an everyday food. But their use as source of high-quality oil was their main selling point during the Second World War. Peanut oil was the primary fuel in Rudolf Diesel's first engine, which debuted in 1900 at the Paris World's Fair. Its very high smoke point has made it a favorite of cooks around the world. During the Second World War peanut oil was used to produce margarine, used in salad dressings and as a butter and lard substitute in cooking and frying. But like other fats, its most important role was in the production of glycerin and nitroglycerine - a primary component in explosives. Which brings us to our imagery in the above propaganda poster. "Mr. Peanut Goes to War!" the poster cries. Produced by the United States Department of Agriculture, it features an anthropomorphized peanut in helmet and fatigues, carrying a rifle, bayonet fixed, marching determinedly across a battlefield, with a tank in the background. Likely aimed at farmers instead of ordinary households, Mr. Peanut of the USDA was nothing like the monocled, top-hatted suave character Planter's introduced in 1916. This Mr. Peanut was tough, determined to do his part, and aid in the war effort. The USDA expected farmers (including African American farmers) to do the same. Further Reading: Note: Amazon purchases from these links help support The Food Historian.
The Food Historian blog is supported by patrons on Patreon! Patrons help keep blog posts like this one free and available to the public. Join us for awesome members-only content like free digitized cookbooks from my personal collection, e-newsletter, and even snail mail from time to time! Don't like Patreon? Leave a tip!
The short answer? At least in the United States? Yes. Let's look at the history and the reasons why. I post a lot of propaganda posters for World War Wednesday, and although it is implied, I don't point out often enough that they are just that - propaganda. They are designed to alter peoples' behavioral patterns using a combination of persuasion, authority, peer pressure, and unrealistic portrayals of culture and society. In the last several months of sharing propaganda posters on social media for World War Wednesday, I've gotten a couple of comments on how much they reflect an exclusively White perspective. Although White Anglo-Saxon Protestant culture was the dominant culture in the United States at the time, it was certainly not the only culture. And its dominance was the result of White supremacy and racism. This is reflected in the nutritional guidelines and nutrition science research of the time. The First World War takes place during the Progressive Era under a president who re-segregated federal workplaces that had been integrated since Reconstruction. It was also a time when eugenics was in full swing, and the burgeoning field of nutrition science was using racism as justifications for everything from encouraging assimilation among immigrant groups by decrying their foodways and promoting White Anglo-Saxon Protestant foodways like "traditional" New England and British foods to encouraging "better babies" to save the "White race" from destruction. Nutrition science research with human subjects used almost exclusively adult White men of middle- and upper-middle class backgrounds - usually in college. Certain foods, like cow's milk, were promoted heavily as health food. Notions of purity and cleanliness also influenced negative attitudes about immigrants, African Americans, and rural Americans. During World War II, Progressive-Era-trained nutritionists and nutrition scientists helped usher in a stereotypically New England idea of what "American" food looked like, helping "kill" already declining regional foodways. Nutrition research, bolstered by War Department funds, helped discover and isolate multiple vitamins during this time period. It's also when the first government nutrition guidelines came out - the Basic 7. Throughout both wars, the propaganda was focused almost exclusively on White, middle- and upper-middle-class Americans. Immigrants and African Americans were the target of some campaigns for changing household habits, usually under the guise of assimilation. African Americans were also the target of agricultural propaganda during WWII. Although there was plenty of overt racism during this time period, including lynching, race massacres, segregation, Jim Crow laws, and more, most of the racism in nutrition, nutrition science, and home economics came in two distinct types - White supremacy (that is, the belief that White Anglo-Saxon Protestant values were superior to every other ethnicity, race, and culture) and unconscious bias. So let's look at some of the foundations of modern nutrition science through these lenses. Early Nutrition ScienceNutrition Science as a field is quite young, especially when compared to other sciences. The first nutrients to be isolated were fats, carbohydrates, and proteins. Fats were the easiest to determine, since fat is visible in animal products and separates easily in liquids like dairy products and plant extracts. The term "protein" was coined in the 1830s. Carbohydrates began to be individually named in the early 19th century, although that term was not coined until the 1860s. Almost immediately, as part of nearly any early nutrition research, was the question of what foods could be substituted "economically" for other foods to feed the poor. This period of nutrition science research coordinated with the Enlightenment and other pushes to discover, through experimentation, the mechanics of the universe. As such, it was largely limited to highly educated, White European men (although even Wikipedia notes criticism of such a Euro-centric approach). As American colleges and universities, especially those driven by the Hatch Act of 1877, expanded into more practical subjects like agriculture, food and nutrition research improved. American scientists were concerned more with practical applications, rather than searching for knowledge for knowledge's sake. They wanted to study plant and animal genetics and nutrition to apply that information on farms. And the study of human nutrition was not only to understand how humans metabolized foods, but also to apply those findings to human health and the economy. But their research was influenced by their own personal biases, conscious and unconscious. The History of Body Mass Index (BMI)Body Mass Index, or BMI, is a result of that same early 19th century time period. It was invented by Belgian mathematician Lambert Adolphe Jacques Quetelet in the 1830s and '40s specifically as a "hack" for determining obesity levels across wide swaths of population, not for individuals. Quetelet was a trained astronomist - the one field where statistical analysis was prevalent. Quetelet used statistics as a research tool, publishing in 1835 a book called Sur l'homme et le développement de ses facultés, ou Essai de physique sociale, the English translation of which is usually called A Treatise on Man and the Development of His Faculties. In it, he discusses the use of statistics to determine averages for humanity (mainly, White European men). BMI became part of that statistical analysis. Quetelet named the index after himself - it wasn't until 1972 that researcher Ancel Keys coined the term "Body Mass Index," and as he did so he complained that it was no better or worse than any other relative weight index. Quetelet's work went on to influence several famous people, including Francis Galton, a proponent of social Darwinism and scientific racism who coined the term "eugenics," and Florence Nightingale, who met him in person. As a tool for measuring populations, BMI isn't bad. It can look at statistical height and weight data and give a general idea of the overall health of population. But when it is used as a tool to measure the health of individuals, it becomes extremely flawed and even dangerous. Quetelet had to fudge the math to make the index work, even with broad populations. And his work was based on White European males who he considered "average" and "ideal." Quetelet was not a nutrition scientist or a doctor - this "ideal" was purely subjective, not scientific. Despite numerous calls to abandon its use, the medical community continues to use BMI as a measure of individual health. Because it is a statistical tool not based on actual measures of health, BMI places people with different body types in overweight and obese categories, even if they have relatively low body fat. It can also tell thin people they are healthy, even when other measurements (activity level, nutrition, eating disorders, etc.) are signaling an unhealthy lifestyle. In addition, fatphobia in the medical community (which is also based on outdated ideas, which we'll get to) has vilified subcutaneous fat, which has less impact on overall health and can even improve lifespans. Visceral fat, or the abdominal fat that surrounds your organs, can be more damaging in excess, which is why some scientists and physicians advocate for switching to waist ratio measurements. So how is this racist? Because it was based on White European male averages, it often punishes women and people of color whose genetics do not conform to Quetelet's ideal. For instance, people with higher muscle mass can often be placed in the "overweight" or even "obese" category, simply because BMI uses an overall weight measure and assumes a percentage of it is fat. Tall people and people with broader than "ideal" builds are also not accurately measured. The History of the CalorieAlthough more and more people are moving away from measuring calories as a health indicator, for over 100 years they have reigned as the primary measure of food intake efficiency by nutritionists, doctors, and dieters alike. The calorie is a unit of heat measurement that was originally used to describe the efficiency of steam engines. When Wilbur Olin Atwater began his research into how the human body metabolizes food and produces energy, he used the calorie to measure his findings. His research subjects were the White male students at Wesleyan University, where he was professor. Atwater's research helped popularize the idea of the calorie in broader society, and it became essential learning for nutrition scientists and home economists in the burgeoning field - one of the few scientific avenues of study open to women. Atwater's research helped spur more human trials, usually "Diet Squads" of young middle- and upper-middle-class White men. At the time, many papers and even cookbooks were written about how the working poor could maximize their food budgets for effective nutrition. Socialists and working class unionists alike feared that by calculating the exact number of calories a working man needed to survive, home economists were helping keep working class wages down, by showing that people could live on little or inexpensive food. Calculating the calories of mixed-food dishes like casseroles, stews, pilafs, etc. was deemed too difficult, so "meat and three" meals were emphasized by home economists. Making "American" FoodEfforts to Americanize and assimilate immigrants went into full swing in the late 19th and early 20th centuries as increasing numbers of "undesirable" immigrants from Ireland, southern Italy, Greece, the Middle East, China, Eastern Europe (especially Jews), Russia, etc. poured into American cities. Settlement workers and home economists alike tried to Americanize with varying degrees of sensitivity. Some were outright racist, adopting a eugenics mindset, believing and perpetuating racist ideas about criminology, intelligence, sanitation, and health. Others took a more tempered approach, trying to convince immigrants to give up the few things that reminded them of home - especially food. These often engaged in the not-so-subtle art of substitution. For instance, suggesting that because Italian olive oil and butter were expensive, they should be substituted with margarine. Pasta was also expensive and considered to be of dubious nutritional value - oatmeal and bread were "better." A select few realized that immigrant foodways were often nutritionally equivalent or even superior to the typical American diet. But even they often engaged in the types of advice that suggested substituting familiar ingredients with unfamiliar ones. Old ideas about digestion also influenced food advice. Pickled vegetables, spicy foods, and garlic were all incredibly suspect and scorned - all hallmarks of immigrant foodways and pushcart operators in major American cities. The "American" diet advocated by home economists was highly influenced by Anglo-Saxon and New England ideals - beef, butter, white bread, potatoes, whole cow's milk, and refined white sugar were the nutritional superstars of this cuisine. Cooking foods separately with few sauces (except white sauce) was also a hallmark - the "meat and three" that came to dominate most of the 20th century's food advice. Rooted in English foodways, it was easy for other Northern European immigrants to adopt. Although French haute cuisine was increasingly fashionable from the Gilded Age on, it was considered far out of reach of most Americans. French-style sauces used by middle- and lower-class cooks were often deemed suspect - supposedly disguising spoiled meat. Post-Civil War, Yankee New England foodways were promoted as "American" in an attempt to both define American foodways (which reflected the incredibly diverse ecosystems of the United States and its diverse populations) and to unite the country after the Civil War. Sarah Josepha Hale's promotion of Thanksgiving into a national holiday was a big part of the push to define "American" as White and Anglo-Saxon. This push to "Americanize" foodways also neatly ignores or vilifies Indigenous, Asian-American, and African American foodways. "Soul food," "Chinese," and "Mexican" are derided as unhealthy junk food. In fact, both were built on foundations of fresh, seasonal fruits, vegetables, and whole grains. But as people were removed from land and access to land, the they adapted foodways to reflect what was available and what White society valued - meat, dairy, refined flour, etc. Asian food in particular was adapted to suit White palates. We won't even get into the term "ethnic food" and how it implies that anything branded as such isn't "American" (e.g. White). Divorcing foodways from their originators is also hugely problematic. American food has a big cultural appropriation problem, especially when it comes to "Mexican" and "Asian" foods. As late as the mid-2000s, the USDA website had a recipe for "Oriental salad," although it has since disappeared. Instead, we get "Asian Mango Chicken Wraps," and the ingredients of mango, Napa cabbage, and peanut butter are apparently what make this dish "Asian," rather than any reflection of actual foodways from countries in Asia. Milk - The Perfect FoodCombining both nutrition research of the 19th century and also ideas about purity and sanitation, whole cow's milk was deemed by nutrition scientists and home economists to be "the perfect food" - as it contained proteins, fats, and carbohydrates, all in one package. Despite issues with sanitation throughout the 19th century (milk wasn't regularly pasteurized until the 1920s), milk became a hallmark of nutrition advice throughout the Progressive Era - advice which continues to this day. Throughout the history of nutritional guidelines in the U.S., milk and dairy products have remained a mainstay. But the preponderance of advice about dairy completely ignores that wide swaths of the population are lactose intolerant, and/or did not historically consume dairy the way Europeans did. Indigenous Americans, and many people of African and Asian descent historically did not consume cow's milk and their bodies often do not process it well. This fact has been capitalized upon by both historic and modern racists, as milk as become a symbol of the alt-right. Even today, the USDA nutrition guidelines continue to recommend at least three servings of dairy per day, an amount that can cause long term health problems in communities that do not historically consume large amounts of dairy. Nutrition Guidelines HistoryBecause Anglo-centric foodways were considered uniquely "American" and also the most wholesome, this style of food persisted in government nutritional guidelines. Government-issued food recommendations and recipes began to be released during the First World War and continued during the Great Depression and World War II. These guidelines and advice generally reinforced the dominant White culture as the most desirable. Vitamins were first discovered as part of research into the causes of what would come to be understood as vitamin deficiencies. Scurvy (Vitamin C deficiency), rickets (Vitamin D deficiency), beriberi (Vitamin B1 or thiamine deficiency), and pellagra (Vitamin B2 or niacin deficiency) plagued people around the world in the 19th and early 20th centuries. Vitamin C was the first to be isolated in 1914. The rest followed in the 1930s and '40s. Vitamin fortification took off during World War II. The Basic 7 guidelines were first released during the war and were based on the recent vitamin research. But they also, consciously or not, reinforced white supremacy through food. Confident that they had solved the mystery of the invisible nutrients necessary for human health, American nutrition scientists turned toward reconfiguring them every which way possible. This is the history that gives us Wonder Bread and fortified breakfast cereals and milk. By divorcing vitamins from the foods in which they naturally occur (foods that were often expensive or scarce), nutrition scientists thought they could use equivalents to maintain a healthy diet. As long as people had access to vitamins, carbohydrates, proteins, and fats, it didn't matter how they were delivered. Or so they thought. This policy of reducing foods to their nutrients and divorcing food from tradition, culture, and emotion dates back to the Progressive Era and continues to today, sometimes with disastrous consequences. Commodities & NutritionDivorcing food from culture is one government policy Indigenous people understand well. U.S. treaty violations and land grabs led to the reservation system, which forcibly removed Native people from their traditional homelands, divorcing them from their traditional foodways as well. Post-WWII, the government helped stabilize crop prices by purchasing commodity foods for use in a variety of programs operated by the United States Department of Agriculture (USDA), including the National School Lunch Program, Special Supplemental Nutrition Program for Women, Infants, and Children (WIC), and the Food Distribution Program on Indian Reservations (FDPIR) program. For most of these programs, the government purchases surplus agricultural commodities to help stabilize the market and keep prices from falling. It then distributes the foods to low-income groups as a form of food assistance. Commodity foods distributed through the FDPIR program were generally canned and highly processed - high in fat, salt, and sugar and low in nutrients. This forced reliance on commodity foods combined with generational trauma and poverty led to widespread health disparities among Indigenous groups, including diabetes and obesity. Which is why I was appalled to find this cookbook the other day. Commodity Cooking for Good Health, published by the USDA in 1995 (1995!) is a joke, but it illustrates how pervasive and long-lasting the false equivalency of vitamins and calories can be. The cookbook starts with an outline of the 1992 Food Pyramid, whose base rests on bread, pasta, cereal, and rice. It then goes to outline how many servings of each group Indigenous people should be eating, listing 2-3 servings a day for the dairy category, but then listing only nonfat dry milk, evaporated milk, and processed cheese as the dairy options. In the fruit group, it lists five different fruit juices as servings of fruit. It has a whole chapter on diabetes and weight loss as well as encouraging people to count calories. With the exception of a recipe for fry bread, one for chili, and one for Tohono O'odham corn bread, the remainder of the recipes are extremely European. Even the "Mesa Grande Baked Potatoes" are not, as one would assume from the title, a fun take on baked whole potatoes, but rather a mixture of dehydrated mashed potato flakes, dried onion soup mix, evaporated milk, and cheese. You can read the whole cookbook for yourself, but the fact of the matter is that the USDA is largely responsible for poor health on reservations, not only because it provides the unhealthy commodity foods, but also because it was founded in 1862, the height of the Indian Wars, during attempts by the federal government at genocide and successful land grabs. Although the Bureau of Indian Affairs (BIA) under the Department of the Interior was largely responsible for the reservation system, the land grant agricultural college system started by the Hatch Act was literally built on the sale of stolen land. In addition, the USDA has a long history of dispossessing Black farmers, an issue that continues to this day through the denial of farm loans. Thanks to redlining, people of color, especially Black people, often live in segregated school districts whose property taxes are inadequate to cover expenses. Many children who attend these schools are low-income, and rely on free or reduced lunch delivered through the National School Lunch Program, which has been used for decades to prop up commodity agriculture. Although school lunch nutrition efforts have improved in recent years, many hot lunches still rely on surplus commodities and provide inadequate nutrition. Issues That PersistEven today, the federal nutrition guidelines, administered by the USDA, emphasize "meat and three" style meals accompanied by dairy. And while the recipe section is diversifying, it is still all-too-often full of Americanized versions of "ethnic" dishes. Many of the dishes are still very meat- and dairy-centric, and short on fresh fruits and vegetables. Some recipes, like this one, seem straight out of 1956. The idea that traditional ingredients should be replaced with "healthy" variations, for instance always replacing white rice with brown rice or, more recently cauliflower rice, continues. Many nutritionists also push the Mediterranean Diet as the healthiest in the world, when in fact it is very similar to other traditional diets around the world where people have access to plenty of unsaturated fats, fruits and vegetables, whole grains, lean meats, etc. Even the name - the "Mediterranean Diet," implies the diets of everyone living along the Mediterranean. So why does "Mediterranean" always mean Italian and Greek food, and never Persian, Egyptian, or Tunisian food? (Hint: the answer is racism). Old ideas about nutrition, including emphasis on low-fat foods, "meat and three" style recipes, replacement ingredients (usually poor cauliflower), and artificial sweeteners for diabetics, seem hard to shake for many people. Doctors receive very little training in nutrition and hospital food is horrific, as I saw when my father-in-law was hospitalized for several weeks in 2019. As a diabetic with problems swallowing, pancakes with sugar-free syrup, sugar-free gelatin and pudding, and not much else were their solution to his needs. The modern field of nutritionists is also overwhelmingly White, and racism persists, even towards trained nutritionists of color, much less communities of color struggling with health issues caused by generational trauma, food deserts, poverty, and overwork. Our modern food system has huge structural issues that continue to today. Why is the USDA, which is in charge of promoting agriculture at home and abroad, in charge of federal nutrition programs? Commodity food programs turn vulnerable people into handy props for industrial agriculture and the economy, rather than actually helping vulnerable people. Federal crop subsidies, insurance, and rules assigns way more value to commodity crops than fruits and vegetables. This government support also makes it easy and cheap for food processors to create ultra-processed, shelf-stable, calorie-dense foods for very little money - often for less than the crops cost to produce. This makes it far cheaper for people to eat ultra-processed foods than fresh fruits and vegetables. The federal government also gives money to agriculture promotion organizations that use federal funds to influence American consumers through advertising (remember the "Got Milk?" or "The Incredible, Edible Egg" marketing? That was your taxpayer dollars at work), regardless of whether or not the foods are actually good for Americans. Nutrition science as a field has a serious study replication problem, and an even more serious communications problem. Although scientists themselves usually do not make outrageous claims about their findings, the fact that food is such an essential part of everyday life, and the fact that so many Americans are unsure of what is "healthy" and what isn't, means that the media often capitalizes on new studies to make over-simplified announcements to drive viewership. Key TakeawaysNutrition science IS a science, and new discoveries are being made everyday. But the field as a whole needs to recognize and address the flawed scientific studies and methods of the past, including their racism - conscious or unconscious. Nutrition scientists are expanding their research into the many variables that challenge the research of the Progressive Era, including gut health, environmental factors, and even genetics. But human research is expensive, and test subjects rarely diverse. Nutrition science has a particularly bad study replication problem. If the government wants to get serious about nutrition, it needs to invest in new research with diverse subjects beyond the flawed one-size-fits-all rhetoric. The field of nutrition - including scientists, medical professionals, public health officials, and dieticians - need to get serious about addressing racism in the field. Both their own personal biases, as well as broader institutional and cultural ones. Anyone who is promoting "healthy" foods needs to think long and hard about who their audience is, how they're communicating, and what foods they're branding as "unhealthy" and why. We also need to address the systemic issues in our food system, including agriculture, food processing, subsidies, and more. In particular, the government agencies in charge of nutrition advice and food assistance need to think long and hard about the role of the federal government in promoting human health and what the priorities REALLY are - human health? or the economy? There is no "one size fits all" recommendation for human health. Ever. Especially not when it comes to food. Because nutrition guidelines have problems not just with racism, but also with ableism and economics. Not everyone can digest "healthy" foods, either due to medical issues or medication. Not everyone can get adequate exercise, due to physical, mental, or even economic issues. And I would argue that most Americans are not able to afford the quality and quantity of food they need to be "healthy" by government standards. And that's wrong. Like with human health, there are no easy solutions to these problems. But recognizing that there is a problem is the first step on the path to fixing them. Further ReadingMany of these were cited in the text of the article above, but they are organized here for clarity. I have organized them based on the topics listed above. (note: any books listed below are linked as part of the Amazon Affiliate program - any purchases made from those links will help support The Food Historian's free public articles like this one). EARLY NUTRITION SCIENCE
A HISTORY OF BODY MASS INDEX (BMI)
THE HISTORY OF THE CALORIE
MAKING "AMERICAN" FOOD
MILK - THE PERFECT FOOD
NUTRITION GUIDELINES HISTORY
COMMODITIES AND NUTRITION
ISSUES THAT PERSIST
The Food Historian blog is supported by patrons on Patreon! Patrons help keep blog posts like this one free and available to the public. Join us for awesome members-only content like free digitized cookbooks from my personal collection, e-newsletter, and even snail mail from time to time! Don't like Patreon? Leave a tip!
Welcome to The Food Historian's 31 Days of Halloween extravaganza. Between social media (Facebook, Instagram, Twitter) and this blog, I'll be sharing vintage Halloween content nearly every day this month! Cartoon published in the "San Diego Union," October 25, 1942. Ghosts of Emperor Hirohito of Japan, Adolph Hitler of Germany, and Benito Mussolini say in unison, "Do something destructive this Halloween - you'll be helping us -" to a teenaged boy in an alley. A black cat on the fence behind him says, "You're an AMERICAN - don't listen to those goons!" Trick or treating today is usually about young children, costumes, and lots of candy. In many communities, it's over by 8 or 9 pm. But historically, trick or treating was more about the tricks than the treats. Going door to door threatening tricks if treats were not offered instead is very old, but has deeper roots in association with Christmas than with Halloween. Despite the tradition's age, going door to door for treats on Halloween was not widely practiced in the United States until the 20th century. The pranks, however, were popular among teenaged boys. From the relatively harmless pranks like soaping car windows and placing furniture on porch roofs to the destructive ones like slashing tires, breaking windows, egging houses, and starting fires in the streets, pranks were common in communities across the country. The war changed all that. Halloween, 1942 was the first since the United States entered the war in December, 1941. Across the nation, newspapers published warnings to would-be prankers that destructive acts of the past would no longer be tolerated. This one, published on October 30, 1942 in The Corning Daily Observer in Corning, California, was typical of other messages other newspapers: "Hallowe'en Pranks Are Out For the Duration" "The destructive Hallowe'en pranks of breaking fences, stealing gates, deflating auto tires, ringing door bells to disturb sleepers, soaping windows, and all other forms of the removal or destruction of buildings or property are definitely out and forbidden on Hallowe'en night, according to word from Corning city officials. "Supplies are needed for national defense and are too scarce to permit misuse. "Word comes from Washington that individuals committing such offense shall be prosecuted as saboteurs and be treated accordingly. "Corning officials state that there will be no fooling about this matter this year and anyone contemplating 'having fun' will be treated with severely." The newspaper cartoon above, published in the San Francisco Union on October 25, 1942, illustrates just this sentiment. In it, the ghosts of Japanese Emperor Hirohito, German Chancellor Adolph Hitler, and Italian fascist Prime Minister Benito Mussolini egg on a young boy hanging out in a dark back alleyway. "Do something destructive this Halloween - - - You'll be helping us - " they tell him. On the high fence behind the boy stands a black cat, back arched in anger, silhouetted by a full moon. He says to the boy, "You're an American - - Don't listen to those goons!" Conflating Halloween pranks with sabotage and aiding the Axis powers was no joke. The November, 1942 newspapers feature stories of pranksters waking sleeping war workers, scaring their neighbors by setting off air raid bells, and causing car accidents by leaving debris in the roads. Several ended up in court, and some got buckshot wounds from angry homeowners for their efforts. Wartime propaganda like this was common - caricatures of the Axis leaders showed up frequently in newspapers, cartoons, and propaganda posters. For Halloween, they made convenient bogeymen. World War II was the beginning of the end of Halloween tricks. Although more innocuous pranks like egging houses and cars and toilet-papering trees and porches continued to be hallmarks of Halloween mischief, the days of fires in the streets, broken windows, and other real crimes were largely in the past. Communities that had previously celebrated Halloween with private parties at home, shifted to more public events like parades, community dances, and trick-or-treating geared toward small children getting treats rather than teenagers engaging in tricks. Further Reading If you'd like to learn more about Halloween during World War II, check out these additional resources:
The Food Historian blog is supported by patrons on Patreon! Patrons help keep blog posts like this one free and available to the public. Join us for awesome members-only content like free digitized cookbooks from my personal collection, e-newsletter, and even snail mail from time to time! Don't like Patreon? Leave a tip! In 1943, the USDA published the informational booklet Hunger Quits School. On December 5, 1942, President Franklin Delano Roosevelt signed an executive order creating the Food Distribution Administration, which oversaw, among other things, the school-lunch program. School lunch was influenced in part by the military draft. As many as a quarter of recruits were rejected for military service due to malnutrition. The panic around military readiness lead to many advancements in nutrition science and education of ordinary Americans about nutrition, including the development of the Basic 7 nutrition recommendations and yes, even school lunch. I've transcribed and shown the booklet in its entirety for your reading pleasure and edification. As you read you'll see how clearly school lunch programs were tied to military readiness even in the period, as well as how their execution differed in various communities. If you'd like to learn more about the history of school lunch, scroll to the bottom for reading recommendations. "Hunger has quit 93,000 schools throughout the United States where programs to provide noonday meals to students are operated by local communities in cooperation with the Food Distribution Administration. These programs are providing wholesome food to those who need it most - they are helping to build a healthy and physically fit population. Shortages of certain commodities cannot be permitted to impair the welfare of our future citizens. It is imperative that the youngsters who most need nourishing food get it in their school lunch. War adds to the urgency of the task. "A physically fit population and properly managed food supply are essential now more than ever before. Obviously, school-lunch programs are not substitutes for the courage of fighting men, for a fleet of airplanes, for guns, ships, tanks, or for the purchase of war bonds and stamps. Nevertheless, they are important in the Nation's War effort, since in modern total war the requirements for victory are indivisible." Images to left of text: Stylized black and white warship "Ships must transport food," stylized soldiers in a mess tent "Soldiers must eat," stylized workers in a factory with lunch room "Workers must eat," stylized woman typing and separate building with family in kitchen "Civilians must eat," stylized children sitting at table with knives and forks "Our children must eat." "WHY COMMUNITY SCHOOL-LUNCH PROGRAMS? "From the standpoint of the local community the reasons for operating lunch programs in the schools are immediate and easy to understand. Mothers and fathers, teachers and school administrators, doctors and health officers, and others in the community know the importance of having children eat properly. Since most children are away at school during lunch time for most of the year, the school lunch is an important part of the total diet of the individual. "Because parents, teachers, and others know the importance of proper food, that doesn't necessarily mean that all school children get the right kind of lunch or any lunch at all for that matter. In many cases, parents don't have enough money to put the right kinds of food in their children's lunch pails. In some cases - and this is increasingly true as more women go into war work - parents just don't have the time to put up the right kind of lunch for their children. In other cases, parents aren't well enough informed about nutrition to prepare an adequate lunch for their children. "All these and other factors have prompted local people to establish school-lunch programs as community enterprises. Programs are currently in operation to provide noonday meals to children in schools in every State and the District of Columbia, Puerto Rico, and the Virgin Islands. Thousands of persons - parents, teachers, volunteer workers, and well as paid workers - are giving their time and effort to carry on these projects, and millions of children are benefiting. "Although the Food Distribution Administration of the United States Department of Agriculture cooperated in school lunch programs in 93,000 schools during the 1941-42 school year by furnishing various foods without charge, the major responsibility for initiation of each program and for its successful operation is a community responsibility." Images to the right of text: Above, photo of young white boy outside a school eating a sandwich "The Cold Sandwich is no substitute." Below, photo of white children eating soup at a long table, caption continues ". . . For a Well-Balanced Hot Lunch." "METHODS OF ORGANIZATION DIFFER Just as there are tremendous variations in the types of communities, so are there considerable differences in the types of school-lunch programs. The complex organization of city life may find a parallel in the organization of the school lunch program in a large metropolitan area. In one large city, food for the lunch program is prepared in a big central kitchen. Hundreds of workers are engaged in such jobs as meal planning, food preparation, and dishwashing. From this central kitchen the food is delivered in heat-retaining containers by truck to the individual schools, where it is served to the children in lunchrooms. The children who can afford to pay for their meals do so with coupons which they buy at the school; those who cannot afford to pay are given coupons without charge. "The less complex pattern of life in rural areas may likewise be reflected in the organization of the school-lunch program. In one rural one-room school - and there are many of them in the United States - the children of the school bring various foods, such as potatoes and other vegetables, and seasonings from home. The teacher, with the assistance of the older students, prepares a single hot dish, usually a soup, a stew, or a boiled dinner. This hot dish is supplemented with foods which lend balance to the meal and can be eaten without cooking, such as citrus fruits or apples. The children set the tables and wash the dishes when the meal is finished. "These are but two of the many ways in which school-lunch programs are carried on. In operation they look easy. The routine is like clockwork. Each participant knows his job and does it. But even the most simple school-lunch project requires careful planning and hard work. Its successful operation depends on the continuing active interest of the local community." Images to left of text: Top, black and white photo of white adult women helping white students at lunch table, "The teacher, with the assistance of volunteers in the community, prepares the lunch." Bottom, black and white photo of open kitchen with white women cafeteria workers and line of white children, "Full-time workers prepare the food in a central kitchen from which it is delivered to the individual schools." "HOW TO GET STARTED IN YOUR COMMUNITY "Suppose the school in your community does not have a lunch program and you would like to see one in operation. How do you go about getting it started? "The first thing to keep in mind is that this is a job for your local people - yourself and your neighbors. Various agencies of the Government may lend you technical assistance, but the primary responsibility is yours. "If you have the interest and the willingness and the perseverance to follow through on a community lunch program, the thing to do is to get together with your neighbors, the parents of other school children, and see how much interest you can arouse and how much support you can get for the proposal. You will need much support if your plan is to be a success. "What you do next depends on what kind of community you live in. The procedure in a city of 100,000 population is different from that in a rural area. The steps to take are different in a city of 20,000 from those in a village of 2,000. But the procedure that has been followed in these different types of communities will give you an idea of what lies ahead in your effort to get started. "In one city of more than 100,000 population a group of mothers presented their proposal for a school-lunch program to the teachers and the principal of their neighborhood school. They were given a sympathetic hearing and arrangements were made to present the plan to the city superintendent of schools and the board of education. The meetings resulted in a survey to ascertain what facilities were available in the various schools for the operation of a lunch program on a city-wide basis, what additional facilities would have to be provided, and what would be needed in the way of financing. "The survey completed, plans were laid to put the school-lunch program into operation. Some of the needed facilities were provided from public funds, and" [. . . continued on next page] Image to right of text: Black and white photo of seated white adults as at a public meeting, "This is a job for local people . . . yourself and your neighbors." [continued from previous page] "the remainder was purchased by a number of civic and fraternal organizations which took an interest in the project. A permanent staff of paid workers was hired, and their work was supplemented by the work of volunteers. Much of the food was purchased locally, but some was provided without cost by the Food Distribution Administration. Those children who could pay a nominal sum for their lunch did so, and those who could not afford to pay were fed without charge. "Teachers took the initiative in serving lunches at school in one village of 2,000. They had seen some children sitting out in the cold eating sandwiches and others having nothing at all to eat. Investigating the possibilities of doing something about it, they learned that a school-lunch project was in operation in a nearby community. At the next meeting of the parent-teacher association they brought up the idea of a school-lunch program. The result was the appointment of a committee to visit the neighboring village and see how the program operated there. The committee made an enthusiastic report at the next meeting, and it was decided to present the whole matter to the local school board. "After a number of conferences with representatives of the State welfare department, the FDA, and other interested groups, the school board agreed to formally sponsor the lunch program. A lunchroom was set up in part of the school basement which was not in use. The county home demonstration agent provided technical assistance in meal planning. Two full-time paid workers were hired, and the rest of the labor forced was made up of volunteers. "The entire community, in one rural area, pooled its efforts to get a lunch program going in its one-room school. It was a real job, as the school lacked" [. . . continued on next page]. Images to left of text: Top photo, white adults gather around a table looking at papers "Parents and school authorities discuss a proposed school-lunch program." Bottom photo, white adults sit in auditorium, "Civic and fraternal organizations play an important part in the success of many school-lunch programs." [continued from previous page] "everything in the way of facilities and had no available space for cooking or serving. The men of the community solved the problem by getting together enough salvaged lumber and building a lean-to addition to the school, also tables and benches. The women of the community meanwhile organized a shower to collect the necessary pots, pans, and other cooking utensils. A merchant in the nearby town donated a second-hand stove. Each child brought his dishes and "silver" from home. Each family provided foods, and the mothers took turns going to the school to do the cooking. The school board, of course, approved the undertaking and formally sponsored the program to make it eligible for FDA assistance. "Should you contact anyone else for help in getting a school-lunch program going in your community? There is no one answer. In many counties there are home-demonstration agents, home-economics teachers, and home supervisors of the Farm Security Administration who can supply technical advice and assistance. Parent-teacher organizations, civic organizations, chambers of commerce, veterans' organizations and auxiliaries, State and local education departments, State and local health organizations, State and local welfare agencies, and the WPA are among the groups which have helped in other communities. In many cities there are representatives of the Food Distribution Administration who can supply information and advice regarding procedure for obtaining reimbursement from the FDA for the purchase of specified foods. "Your first objective in getting a school lunch program started is, of course, better meals for the children in school. This, too, was the main objective in the thousands of communities which are now operating the programs. These communities have found that many benefits to the children in school have stemmed from better nutrition." Images to right of text: top photo, white women stand next to table of plates of food, actively plating, "Teachers took the initiative in serving school lunches in a small community. Bottom photo, two white women stand in kitchen cooking, "Lunches like this mean more adequate diets for millions of children every day." "BETTER NUTRITION NOT THE ONLY BENEFIT "Records kept in many schools show that attendance is better after a school-lunch program is put in operation than it was before. One school reports 11 percent fewer absent than before the lunch program was started, another 8 percent; and still another 15 percent. Investigation shows that in many cases the better attendance is the result of less illness. Proper food does much to prevent illness, especially in growing children. "Thousands of doctors and dentists have gone into the armed forces. War needs have taxed our health facilities all along the line. It is more important than ever that as much illness as possible be prevented. To the extent that school lunches keep children healthy they are making a direct contribution to the welfare of the Nation at war. "There are many striking reports of children who have been built up physically as a result of eating school lunches. In one midwestern community an undernourished boy gained 25 pounds during a single school year. Many examples like this could be cited. Not only such run-down children, but in many cases the entire class of a school reports better physical fitness as a result of school lunches. "Many prominent health authorities have pointed out that it is a waste of the taxpayers' money to try properly to educate children who are malnourished. They simply cannot do good work when they are hungry. Such records as have been kept show that in almost every school where adequate lunches are provided the students are making better progress in their studies than formerly. "Teachers report that students are better behaved when they are properly nourished. Eating together in groups improves the table manners and the per-" [. . . continued on next page] Images to left of text: Top photo of white men administering vaccinations to other white men, "Thousands of doctors and dentists have gone into the armed forces." Bottom, young white children play on equipment outside, "Keeping children healthy is a direct contribution to the welfare of the Nation at war." [continued from previous page] "[per]sonal habits of many youngsters. Through the example of watching their schoolmates eat certain foods, children come to like foods previously unfamiliar. They eat what is put on the table. "In many communities the benefits of the lunch program are carried into the home. Children have reported back to their mothers the things that they learn about diet and better nutrition, with the result that the meals of whole families frequently have improved. "It is apparent that these benefits to children are all good reasons for parents, teachers, and local communities to be interested in school-lunch programs. How about the Federal Government and the Food Distribution Administration? "FDA'S PART IN SCHOOL-LUNCH PROGRAMS "One of the important jobs of the FDA is to assist in the management of the Nation's wartime food supply through the stimulation of increased production, the maintenance of machinery for orderly marketing, and the prevention of waste. School lunches, in addition to feeding those who most need proper nourishment, are one of the devices used in helping to do these jobs. "In recent months the war effort has made it necessary not only to maintain existing levels of food production but to increase these levels greatly. Although there has been a tremendous expansion in food production during the past year, some production goals have been revised upward. Under these conditions, when concerted efforts are being made to increase food production, it is important that farmers be able to market all they grow. Market stability is thus an important factor in stimulating increased production. "Not only is market stability important as an incentive to ever increasing output, but it is important in guarding against waste of food already produced." Images to right of text: top, a white farmer stands in the furrows of a field with sacks of potatoes, "It is important that good use be made of all that farmers produce." Bottom, two white men shake hands outdoors, "Sponsors buy from local producers and are reimbursed by the Food Distribution Administration." "In the past unstable markets sometimes made it impossible for farmers to harvest their entire crop and sell it at a price that would cover their costs. The result, when such conditions prevailed, was that part of the crop was not harvested but was left in the fields or in the orchards to rot. Such conditions might arise again for some commodities, even though supplies of certain other foods may be short, and if they do the school-lunch programs are a mechanism to prevent possible waste. "Sometimes food purchased originally for shipment abroad under the lend-lease program could not be used for this purpose because of changed requirements of our allies, lack of shipping space, or other uncontrollable factors. In such cases the school-lunch program provided a desirable outlet for the commodities. "In the past, the FDA's job in connection with school-lunch programs was to buy up foods and to channel them to schools for use by the youngsters who needed them most. Purchases were sent in carlots to the welfare departments of the various States. The State welfare department distributed foods to county warehouses which in turn distributed part of the supply for use in lunch programs in eligible schools. "Shortages born of the war - transportation, equipment, manpower - necessitated a revision of this distribution plan. In some large communities, commodities are still distributed to schools from warehouses operated by State welfare departments, but in most communities the program is now carried on under a local purchase plan. "Under this new local purchase plan, the FDA reimburses the sponsors for the purchase price of specified commodities for the lunches. The commodities eligible for purchase under the plan are given in a School Lunch Foods List which is issued from time to time. Products in regional abundance and those high in nutritional value have first consideration in compiling the lists. Sponsors buy from producers or associations of producers, or from wholesalers or retailers. They are reimbursed for the cost of the commodities up to a specified amount" [. . . continued on next page]. Images to left of text: top, two men load stack barrels, "A few foods are still available from the FDA for delivery to schools in some areas." Bottom, box trucks lined up outside a building as a man loads a box, "Sponsors arrange for the delivery of foods to the schools where they are used." [continued from previous page . . .] "which is based on the number of children participating, the type of lunch served, the financial resources of the sponsor, and the cost of food in the locality. "In addition to those foods for which the FDA provides reimbursement of the purchase price, local sponsors buy with their own funds such additional commodities as are needed to round out the meals. What better use can be made of some of our food supplies than to make them available to growing children who otherwise may not get enough to eat? "WHAT SCHOOLS ARE ELIGIBLE? "Schools eligible to participate in the program must be of a nonprofit-making character and must serve lunches to children who need them. Schools receiving FDA assistance must permit no discrimination between children who pay for their lunches and those unable to pay. A formal sponsor, representing the school, must enter into an agreement with the FDA that the conditions governing the program will be complied with. Nonprofit-making nursery schools and child-care centers are eligible for participation in the program. "From the standpoint of our national welfare it is important that all school children be properly nourished, and that all food produced be properly utilized. This explains the interest of the Federal Government in the community school-lunch program, since the Government represents all the people acting in concert. "Although the school-lunch programs alone have not succeeded in reaching all children who need more adequate nourishment, they have been instrumental in bringing food to a substantial number of them. During the peak month of March 1942 the lunch programs in which the FDA was cooperating fed 6,000,000 children. Nor have the lunch programs alone succeeded in making possible the most effective utilization of all foods produced. But they have been one means of working toward these two objectives. "The lunch programs have been a means of forcing hunger out of a great many schools in the United States." Images to right of text: Top: young white girls at play on a see-saw. Middle: a school building. Bottom: a white nun gives a sandwich and bottle of milk to a young white boy. "FOR MORE INFORMATION ON HOW TO GET A SCHOOL LUNCH PROGRAM STARTED IN YOUR COMMUNITY WRITE TO THE NEAREST REGIONAL OFFICE OF THE FOOD DISTRIBUTION ADMINISTRATION "If you live in one of the following States: Main, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut, New York, New Jersey, Delaware, Maryland, or West Virginia - Write to: Food Distribution Administration Regional Office, 150 Broadway, New York, N.Y. "If you live in Virginia, Kentucky, Tennessee, North Carolina, South Carolina, Georgia, Florida, Alabama, or Mississippi - Write to: Food Distribution Administration Regional Office, Western Union Building, Atlanta, Ga. "If you live in Ohio, Indiana, Michigan, Wisconsin, or Illinois - Write to: Food Distribution Administration Regional Office, 5 South Wabash Ave., Chicago, Ill. "If you live in Minnesota, Iowa, Missouri, Kansas, Nebraska, South Dakota, or North Dakota - Write to: Food Distribution Administration Regional Office, Old Colony Building, Des Moines, Iowa. "If you live in Arkansas, Louisiana, Oklahoma, or Texas - Write to: Food Distribution Administration Regional Office, 425 Wilson Building, Dallas, Tex. "If you live in New Mexico, Colorado, Utah, Idaho, Montana, or Wyoming - Write to: Food Distribution Administration Regional Office, 1536 Welton Street, Denver, Colo. "If you live in Arizona, Nevada, California, Oregon, or Washington - Write to: Food Distribution Administration Regional Office, 821 Market Street, San Francisco, Calif." And that is the end of the transcription! What did you think? Were there any surprises in there for you? I had known for a long time that the school lunch program was a way to use up agricultural surpluses AFTER the war, but hadn't realized that using up wartime surpluses was a factor since the beginning. I also liked the emphasis on treating children who couldn't afford to pay no differently than those who could. FURTHER READING: If you'd like to learn more about the history of school lunch, check out these additional resources. (Purchases made from Amazon links help support The Food Historian):
Happy reading! The Food Historian blog is supported by patrons on Patreon! Patrons help keep blog posts like this one free and available to the public. Join us for awesome members-only content like free digitized cookbooks from my personal collection, e-newsletter, and even snail mail from time to time! Don't like Patreon? Leave a tip!
It's prime canning season! If you're facing a glut of tomatoes or more than ready for apple picking so you can make your own sauce, this post is for you. During both World Wars, home food preservation was vital to freeing up supplies of commercially canned goods for feeding soldiers and the Allies. But not everyone was used to canning at home, and even those who were experienced sometimes relied on unreliable or dangerous methods. For instance, my great-grandmother oven canned, which is no longer considered safe. And some folks still try to turn their jars upside down for a seal, which is not recommended. All canned foods work by creating a sterile vacuum seal. High-acid foods like fruit, tomatoes, and vinegar pickled foods can be canned in a water bath, where boiling water (212 F) kills bacteria and seals the jars. Low-acid foods like non-pickled vegetables and meats need to be pressure canned. The pressure canner increases the pressure inside the chamber, which allows water to boil at a much higher temperature. This kills all bacteria, including deadly botulism, and makes the low-acid foods safe to can. One of the ways home economists and the federal government tried to educate people about canning and food safety was through propaganda posters like this one. Here's the advice from the poster: "Don't can wilted, over-ripe or partly spoiled food... it won't keep." If you wouldn't eat it fresh, you shouldn't can it. Although lots of rhetoric during the war was about saving food and preventing waste, canning can only preserve, not restore the quality of food. Poor-quality ingredients makes for poor-quality canned goods, wasting time and effort. "Don't prepare more than your canner will hold. Food spoils if it stands around." Canning takes time, and leaving cut fruits or vegetables lying around waiting to be put into jars makes them more susceptible to collecting bacteria or spoiling. Canning depends on sterile jars and fresh ingredients. Although it can be tempting to work ahead, time your work carefully to avoid waiting. "Don't pack too tight... especially corn and greens. Tightly packed jars heat through too slowly." Canned goods need to be heated through entirely to create a proper vacuum seal and prevent the growth of bacteria. Especially for low-acid foods like corn and greens, proper heating is essential to successful canning. Tightly packed jars not only risked spoilage, they also wasted fuel as it would take them longer to heat through, if at all. "Don't lose track of time... follow timetables to the minute for successful canning." We've all been there. That's what kitchen timers are for. While over-cooking doesn't usually hurt, under-cooking can result in improper seals. Better to use the timer and be sure. Test kitchens and home economists and scientists developed the time tables to ensure a minimum amount of time in the boiling water bath or pressure cooker to ensure adequate seal and food safety. "Don't stand hot jars on their heads... you may break the seal." Although some people still do this to "ensure a good seal," a heat seal is not the same as a vacuum seal, and liquids touching the tops of the cans before they are fully cooled may break the seal and allow air and bacteria in, leading to spoilage. "Don't place hot jars on a cold surface or in a draft." They may break or explode. Seriously. This is also why canning jars need to be heated before filling - not only for sterilization, but also to prevent shock and cracks or breakage. Canning can be intimidating, and certainly time-consuming, but the push to get Americans to participate in home food preservation was a hard one. Although it can be difficult to balance the effort of canning with modern lives, the urgency of food preservation during World War II meant people carved out the time to make the effort. Do you can at home? I usually don't have the time, although nothing beats home canned applesauce (at least, my mom's style) and jam. A friend of mine keeps me supplied with amazing homemade jams. They're worth every penny. Especially since then I don't have to do the canning myself! Share your canning memories and stories (or horror stories) in the comments! The Food Historian blog is supported by patrons on Patreon! Patrons help keep blog posts like this one free and available to the public. Join us for awesome members-only content like free digitized cookbooks from my personal collection, e-newsletter, and even snail mail from time to time! Don't like Patreon? Leave a tip!
This image was making the rounds in some of my social media art groups, so I thought I would dig into the story behind it for World War Wednesday! Titled, "Lunch Break," and painted by commercial artist Arthur Sarnoff, the painting features a beautiful blonde woman in a red headscarf (a la Rosie the Riveter), a yellow blouse, and blue overalls using her welding torch and tongs to toast what appears to be a cheese sandwich. Another lays in her lap in a white paper wrapper, on top of her welding gloves. A green metal lunch box featuring a thermos, an apple, and orange, and another paper wrapped bundle of what appears to be more sandwiches sits on the bench before her. Although not quite done in pinup style, the painting is far more romanticized than, say, Norman Rockwell's "Rosie the Riveter," with her smudged face, dirty attire, and muscley arms. Sarnoff painted "Lunch Break" for Argosy magazine. Founded in the 1880s as a pulp short fiction magazine, by the Second World War it was shifting more towards a men's magazine, with some fiction interspersed with "true tales" of men doing heroic things. The style of art reflects that shift, with a pretty, dainty blonde using her blowtorch to make cheese sandwiches on her lunch break, rather than depicting her doing actual work. Her makeup, hair, and red-painted shaped fingernails are pristine, and the gloves in her lap look scarcely used, clean and with sharp creases still on the cuffs. I was not able to find a full-size image of the Argosy cover, so I don't know the date it was published. And while the badge on her overalls is large in the painting, the "words" are just gibberish brush strokes. I can only guess at its meaning. Although Rosie gets most of the attention, "Winnie the Welder" (sometimes also "Wendy the Welder") was in many ways more important than riveters. Women welders during the Second World War made up as much as 65% of welders in the country and were crucial to shipbuilding efforts for both warships and cargo and freight vessels. Women of all ages were thrown into welding with some cursory training, but for the most part their dedication and skill allowed them to adapt quickly to the new, often dangerous environment. As for the toasted cheese sandwich - although aged cheese like cheddar was officially rationed, cheese was often touted as a meat substitute during the Second World War. That bread doesn't precisely look like a whole wheat Victory loaf, though! And even holding it that far away, you'd have to be quick about toasting with an oxy-acetylene torch - they can get up to temperatures of 5,600 F. The fantasy depicted in "Lunch Break" is mostly just that - fantasy. But regardless of its historical accuracy, it's a striking image of concepts about women, work, and food during the Second World War. Further Reading:
To see some women at work (albeit in steal manufacturing, with just a glimpse of riveting and welding), you can watch the short documentary film below, "Women of Steel" (1943). The film is an odd mix of feminism and can-do attitude mixed with patriarchal ideas of what happens "when the boys come home." What a mixed message for women to be receiving during the war! Interestingly, however, it does depict the women using a factory's cafeteria, which was probably preferable to bringing your lunch from home. The Food Historian blog is supported by patrons on Patreon! Patrons help keep blog posts like this one free and available to the public. Join us for awesome members-only content like free digitized cookbooks from my personal collection, e-newsletter, and even snail mail from time to time! Don't like Patreon? Leave a tip! We've all had those days. Days where we forgot to bring lunch to work and can't get away to buy it, or when we bring a sad, cobbled-together lunch, or when we pick up fast food or something with empty calories. For many of us, a slow-moving afternoon or the distraction of a rumbling stomach isn't the end of the world. But during the Second World War, people didn't have the luxury of distraction of fatigue. This bold propaganda poster from c. 1943 features a yawning male worker leaning on the surface of what appears to be a stamping or hammering machine. He says, "Ho hum," feet crossed, leaning on his elbows, as a heavy block of metal descends toward his head. The poster reads, "Avoid fatigue! Eat a lunch that packs a punch!" During WWII, the United States engaged in total war. That meant that nearly every aspect of American society shifted toward the war effort. Nowhere was this more clear than in the everyday work of people in manufacturing. Men who weren't drafted for the war or working on farms often worked in factory settings. Factories that previously made machinery for consumer use - automobiles, refrigerators, washing machines, etc. - now found themselves manufacturing warplanes and Army jeeps and munitions. Factories worked on round-the-clock schedules, with three shifts a day. Some people worked much longer than 8 hours at a time. Although great strides had been made in ergonomics in factory work during the 1940s, the pressure of keeping up with military contracts and quotas was great. People often got too little sleep, and rationing made food supplies tight. During the war the U.S. federal government issued the Basic 7 - the first national nutrition guidelines ever issued. Based around the idea of balancing vitamin intake with protein, carbohydrates, and fats, the Basic 7 helped ordinary Americans better understand nutrition. Which is exactly what this poster is alluding to. "Eat a lunch that packs a punch" was a slogan also showed up in other posters, and alluded to calcium to keep bones strong, protein to build muscles, and Vitamin A to improve eyesight, among others. But this poster focuses on fatigue, which was a very real threat to the war machine. Tired workers made mistakes, hurt themselves, and could hurt or kill others. Operating flat out didn't leave room for mistakes, and a labor shortage thanks to the draft made skilled workers difficult to replace. Unbalanced meals, or not enough to eat, did not give war workers the energy they needed to perform at the highest levels at all times. The pressure of wartime work must have seemed unbearable at times. And with women increasingly joining the workforce and/or managing victory gardens and food preservation at home, not to mention coping with rationing, the idea of packing a large and nutritionally balanced lunch must have seemed like a lot of extra work for people. But while cafeterias were sometimes available, most people in factory work still packed their lunches. And while working at high speeds with dangerous equipment, it was worth it to make sure you weren't going to be too tired to do your job. There was no room for slacking off at work during the war, and getting proper nutrition to keep in peak physical health was so important the federal government spent a great deal of money advertising basic nutrition concepts (along with lots of posters about workplace safety) to ordinary Americans. Total war meant total commitment, total effort, and total focus. Staying healthy and well-fed was all part of total war. The Food Historian blog is supported by patrons on Patreon! Patrons help keep blog posts like this one free and available to the public. Join us for awesome members-only content like free digitized cookbooks from my personal collection, e-newsletter, and even snail mail from time to time! Don't like Patreon? Leave a tip!
With all the talk of price increases and inflation these days, it's interesting to look to how these things were handled in the past. On a previous World War Wednesday, I talked about the differences between World War I and II and the "high cost of living," as it was called at the time. A big part of keeping prices affordable during the Second World War was not only mandatory rationing (it was voluntary in WWI), but also the Office of Price Administration (OPA) was able to freeze or set prices nationally for all consumer goods. Agricultural commodities were exempted from OPA control. Although the OPA was founded in 1941, it wasn't until 1943 that it settled on direct price control as the most effective means of regulation of consumer prices (The Oregon State Archives has a great overview of the OPA and price controls as part of an online exhibit on WWII). Although direct price control - "ceiling prices" they were called at the time - were extremely popular with the general public, retailers and especially manufacturers were constantly looking for ways around the regulations or to weaken them. The OPA used peer pressure and enlisted an army of housewives to report on those not adhering to regulations. This propaganda poster, one of many produced by the OPA, features a well-coiffed housewife holding a can of what appear to be tomatoes (or maybe cherries) smiling at a balding grocer, who in turn points rather wryly to a posted placard reading "OPA Price Ceiling List." The text of the poster read "Let's TEAM UP to keep food prices down for the sake of America's Future." Ceiling prices were published by the OPA and required to be posted in retail spaces, especially food, which was among the most price-controlled area of American life. Although small businesses could charge slightly higher prices than regional chains, the prices often differed by only a few cents, and were designed to help out the small businesses by giving them slightly higher profit margins. Much of the propaganda around price control and rationing both calls for cooperation between retailers and consumers, and this poster is no exception. Retailers were expected to follow regulations and consumers were expected to only patronize retailers who were following the rules. That didn't stop a huge black market from developing, especially around meat. Despite massive quantities of meat being used to feed the armed forces and sent overseas to support the Allies, ranchers and meatpackers were unhappy with price controls and in the aftermath of the war some actively withheld meat from the market in an effort to create false scarcity and anger voters, who would oppose the price controls. By the fall of 1946, meat production had fallen by 80%. Angry voters blamed the party in power - the Democrats - rather than the ranchers and packers who were colluding to manipulate the market, and delivered a Republican win in the election of 1946 - the first since 1930. The tension between food producers and food consumers has a long history. In the "free" market, farmers and ranchers are rewarded for low yields and production because prices go up. Getting producers to produce enough to feed people affordably while still ensuring they make a fair profit is a dilemma that plagued the early 20th century. Finally, during FDR's New Deal, government funds were used to subsidize farmers through low-interest farm loans and also direct payments to steady the supply on the market and protect farmland from the Dust Bowl. These were revoked in the 1970s under Nixon's Secretary of Agriculture Earl Butz of "get big or get out" fame. Instead, the government maintained an agricultural price floor - if the market price fell below the floor, the government would make up the difference to the farmer. So what happened? Of course prices instantly fell below the floor - because they could. Food manufacturers benefitted from purchasing commodity crops for less than they cost to produce, our modern processed food production flourished (to the detriment of our health), and taxpayers footed the bill. In the modern era, many economists (including at NPR) have used the jump in post-war inflation as the OPA was dissolved wholesale (instead of gradually increasing prices as economists of the period recommended) as proof that the OPA was always a bad idea, doomed to failure. But the people who hated the OPA the most seemed to be the people who stood to profit the most from inflation - the manufacturers, packers, and retailers who could pad their bottom lines with price increases in the name of "scarcity." Sound familiar? It seems to me as though the OPA, behemoth bureaucracy though it was, was more the victim of those determined to see if fail, at all costs, than a violation of the "natural order." Because although economists like to talk about scarcity driving up prices, they have very little to say about price increases that are not caused by scarcity, and even less to say about price increases on goods that people cannot afford to do without - like food and housing and healthcare. The tension between pro-business forces who oppose regulation and pro-consumer forces who support regulation date back to the 19th century in the United States. The conflict was present in the fallout from the Panic (and subsequent 7 year Depression) of 1893, in the industrial recessions of the early 20th century, and especially in the handling of the Crash of 1929 and subsequent Great Depression. FDR's New Deal and a dramatic increase in government regulation of business and the economy helped pull us out of the Depression (wartime defense spending didn't hurt either). But the OPA caused a strong negative reaction among the pro-business, anti-regulation groups that shifted politics back toward the myth of the "free" market. But while inflation did increase by as much as 20% after the OPA was dissolved, strong postwar wages helped mitigate the effects. Whereas wages in the modern era have largely stagnated for over a decade, especially for workers on the lower end of the economic spectrum. A few economists have discussed the morality of price gouging, but should we rely on the morals of businesses in a capitalist society? The tensions between pro- and anti-regulation forces are still at play in modern politics. After decades of deregulation, the Biden Administration has begun re-regulating or executing new orders on the environment, consumer protections, and immigration, but has yet to address the modern "high cost of living," although it is trying to reduce meat monopolies. But corporate consolidation has continued unchecked for decades, belying the "free market" and hurting consumers. It's a problem that won't be solved overnight. As prices for housing, food, healthcare, and other essential goods continue to rise, will we return to the lessons of the Office of Price Administration? That remains to be seen. I, for one, wouldn't mind a return to the "fair price" lists published in WWI. If politicians can't stomach a return to government regulations, maybe we can at least shame food corporations into sacrificing some of their record profits to ensure Americans have enough to eat. What do you think? The Food Historian blog is supported by patrons on Patreon! Patrons help keep blog posts like this one free and available to the public. Join us for awesome members-only content like free digitized cookbooks from my personal collection, e-newsletter, and even snail mail from time to time! Don't like Patreon? Leave a tip! |
AuthorSarah Wassberg Johnson has an MA in Public History from the University at Albany and studies early 20th century food history. Archives
July 2024
Categories
All
|