​This article, from the December, 1942 issue of Good Housekeeping magazine, illustrates the first Christmas under rationing for Americans. Although the Japanese had attacked Pearl Harbor on December 7, 1941, rationing did not go into effect until 1942.

Good Housekeeping set the standard for women's magazines in the period, and had the still-famous "Good Housekeeping Seal of Approval" to its name. But in this instance, the magazine, as many other publications in the period, served as an arm of the government's propaganda machine. Here, the article outlines the Basic 7 nutrition recommendations and gives advice for how to shop around shortages and rationing. 

The article has no author, which is another clue that it probably came straight from Uncle Sam's on-staff nutritionists and home economists. 

"Now for our holiday menus, with recipes.
DAY BEFORE CHRISTMAS
Luncheon 
*Hamburger Shortcakes
Carrot Cole Slaw
Fruit or * Coffee Almond Jelly
Molasses Cookies Milk

Dinner
Hot Vegetable-Juice Cocktail
*Cheese Bread Pudding
Broccoli Tossed Lima-Bean and Beet Salad
Bread Sticks
* Deep-Dish Quince-Apple Pie
Milk

CHRISTMAS DAY 
Dinner
* Cranberry-Juice Cocktail
* Carrot-Cheese Hors d'Oeuvres
Roast Turkey
*Sweet-Potato Stuffing
Giblet or Mushroom Gravy
* Brussels Sprouts with Onions
String-Bean Succotash
Celery      Pickles      Pickled Fruits
Enriched Bread
* Steamed Christmas Puddings with
* Strawberry Sauce
Roasted Walnuts       Coffee

Evening Snack (For Those Who Wish It)
Oyster Stew
Toasted Crackers
Fruit Bowl
Coffee

DAY AFTER CHRISTMAS
Luncheon
* Luncheon Rarebit Sandwiches
Celery
Chocolate-Flavored Milk Drink

Dinner
Sauteed Lamb's Liver
* Mashed Potato-Turnips
Canned or Quick-Frozen Peas
Whole-Wheat Bread
*Jellied Grape Salad
Milk      Coffee

SUNDAY AFTER CHRISTMAS 
Dinner
* Turkey Fricassee on Crumb Noodles
* Vinaigrette Spinach
Baked Acorn Squash
Enriched Bread
Canned Cranberry Sauce
* Marble Ice Cream
Coffee

Supper
Hot Canned Consomme Madrilene
Canned-Tongue and Lettuce Sandwiches
Cookies
Milk       Coffee

​*Recipe given in article" 

I won't transcribe all of the recipes here (there are so many of them!), but most are typical of the 1940s and designed to use up leftovers (Turkey Fricassee on Crumb Noodles) or organ meats like liver or canned tongue. The meals themselves, except for dinner Christmas Day, are also very simple, emphasizing starches and vegetables livened up with cheese and a few interesting desserts. 

The "Dinner" served on Christmas Day was likely intended to be a noon or afternoon meal. Hence the "Evening Snack" of oyster stew ("for those who wish it" - in case they're too full still from dinner) - an American Christmas tradition (usually using canned oysters) dating back to the Victorian era. 

Conspicuously absent from this menu is the plethora of Christmas cookies we are now so used to. But perhaps that's a good thing. Perhaps if we adopted the 1942 stick-to-your-ribs steamed Christmas pudding, it might leave us too full for cookies anyway.

How do your holiday dinner traditions line up to 1942? Do you have any traditional ways of dealing with leftovers? 

I'm trying to convince my family to do "snack Christmas" this year and avoid the big meal. There are only a few of us, so it doesn't make sense to cook so many dishes. Everyone prefers my mother-in-law's dill dip with rye bread, my brother-in-law's hot and cheesy jalapeno dip with Ritz crackers, and other snacks like Christmas cookies, port wine cheese-stuffed celery, and salted nuts, anyway. We'll see how successful I am!

Many thanks to Cornell University for digitizing ALL of Good Housekeeping, plus a bunch of other amazing food- and home-economics-related titles at the Home Economics Archive. 

Okay, so this is only peripherally about food, but it's an important image to give some context about.

During both World War I and World War II, gasoline was in short supply. It and rubber tires were actually rationed during the Second World War, as evidenced by the propaganda poster above. 

In it, a woman walks along, her arms full of packages. In the background, the silhouettes of soldiers, bayonets fixed, packs full, march behind her. She says, "I'll carry mine, too!" making a clear reference to the packs the soldiers behind her are carrying. Below it says, "Trucks and tires must last till victory." 

This image needs some context because most modern Americans don't realize what grocery shopping was like before the 1950s. As a rule, most cities did not have supermarkets as we know them today. That development was starting in the 1940s, but it was not until the end of the war that being able to roam a large store with a shopping cart and help yourself was a common occurrence for most ordinary Americans. 

Most Americans in the first half of the 20th century visited individual shops - a greengrocer for produce, a butcher for meat, a bakery for bread and pastries, and often yet another store for canned goods or staples like flour, sugar, and coffee. In big cities, you might also visit a cheesemonger, pickle store, or other specialty shop. Milk and other dairy products were obtained from a fluid milk dealer, who delivered. Although early in the century lower-quality milk was sometimes also available "dipped," meaning you brought your own pail and they dipped it out for you. This was largely consumed by folks who could not afford to have higher quality bottled milk delivered.

But many families also had other food products delivered. It made sense prior to the First World War. After all, milk, ice (for your ice box), and coal were already delivered. It was simple enough to use a telephone to place a weekly or even daily order from the butcher and greengrocer. But wartime meant efficiencies. So delivering small items to individual households multiple times a week was a waste of manpower and fuel. 

The campaign to cut down on deliveries started during the First World War as housewives were encouraged to actually visit the stores they ordered from. Propaganda persuaded housewives that they could better keep an eye on quality and sanitation if they went themselves. Which was likely true, as some housewives may have been duped by unscrupulous shopkeepers. But housewives visiting those shops themselves would have still had to place a request with a shop clerk, who would retrieve the items and weigh or measure them for you from bulk. With the exception of the increasing popularity of brand name products, many people still bought "generic" bulk goods. Gelatin, coffee, canned soups, boxed cereals, crackers and cookies, condiments like ketchup and mustard, spices, and coffee and tea were increasingly purchased pre-packaged. But someone else brought the package down from the shelf for you.

That way of shopping was changing by the 1940s, but home deliveries still abounded. During World War II, the emphasis was on saving fuel and tires. By walking and carrying her own goods, the housewife was saving on fuel, rubber, and manpower, too. 

Of course, changes to housing patterns post-war would also play a role. The development of suburbs meant that no longer could the housewife walk or take public transportation to the nearest store. She had to drive. Driving meant she could carry more, and bigger refrigerators and new deep freezers meant she could shop less frequently, too. It was a sea change in how life was lived. And the repercussions are what many people are trying to escape today, with a return to mixed-use and walkable neighborhoods. 

Despite living only a mile or so away from several grocery stores, there are no sidewalks in my neighborhood and I live on a very busy road where the speed limit is 55 mph. Which means I have to drive to stay safe. But I try to combine trips on my way home from work to be more efficient. 

In this day and age, communities are also increasingly banning or restricting the use of plastic bags. The county I work in has a total ban, and charges 5 cents for paper bags. As a result, I've started carrying reusable bags with me more often. But the lack of plastic packaging in this image is striking - the boxes are wrapped in brown paper and tied with string. In her paper bag, a bunch of carrots with green tops pokes out of top, along with what appears to be celery and paperboard boxes - maybe pasta or cereal? 

At any rate, it's a striking image, and one with some lessons in sustainability. Could we ever go back to an era of paper, cardboard, tin, and glass when we are currently so addicted to single-use plastic? Something to think about. 

How do you do your shopping? 

Remember last week's foray into home canning during the First World War? Victory garden and canning efforts returned for World War II. 

Unlike the First World War, rationing during the Second World War was mandatory and regulated by the Federal government. Because purchased foods were restricted, Americans were strongly encouraged to keep victory gardens. And because commercially canned goods were needed for shipment overseas, ordinary people were encouraged to preserve the fruits of their victory gardens at home. 

​Propaganda posters like the one above made great efforts to frame the drudgery of home food preservation in wartime terms. Housewives were encouraged to "can all you can," while the poster cheerily chirped, "It's a real war job!" presumably to put the kibosh on all the naysayers who insisted otherwise. 

In addition to being a "real war job," canning efforts were framed in a number of ways. In the above poster, a proud housewife, with perfect victory curls, a ruffly floral apron, and an armful of jars (beets, green beans, and tomatoes from the looks of it, with more beets, raspberries, and corn below) indicates that not only is she preserving food for her own family, she's also "fighting famine." By "canning food at home," she's freeing up commercially canned goods to be sent overseas to help the civilians of war-torn countries stave off famine. 

In this final poster, a cherubic little girl, in a dress and frilly apron that matches her mother's outfit, helps place the rubber rings on wire bail jars of carrots and peas, preparing them for canning. Hopefully in a pressure canner, since low-acid vegetables like peas and carrots need to be canned at higher than 212 degrees Fahrenheit (boiling point) in order to be safe from botulism. 

The girl says, "We'll have lots to eat this winter, won't we Mother?" implying that a well-stocked home pantry like the one in the background provided security against future food shortages or tightened rations. 

Both the promotion of home canning and the implementation of wartime rationing reflected an agricultural system not designed to provide massive surpluses. Coming out of the Dust Bowl era of the Great Depression, agricultural practices in the United States had improved, but most of the food produced at home was still consumed at home. Cuts had to be made domestically in order to free up the food supply for shipment overseas. 

In the decades since the Second World War, American agriculture has been transformed, both by the leftovers of chemical warfare and explosives production (pesticides and chemical fertilizers come to mind) but also by the mindset that producing unlimited food brings global security. Improvements to global shipping have meant that it is now as easy (or easier, and certainly cheaper) to get garlic from China as it is from the farmer down the street. Or apples from New Zealand or Peru than from a local orchard. 

Home preservation and home kitchen gardens are certainly no longer necessary, given the world of food at our fingertips at both grocery stores and online. With home food preservation no longer necessary, canning and gardening have taken on a sheen of delight. For many people, it is preferable to can your own jam from berries you picked yourself, rather than buy from the store. But I think the romance that hangs around home food preservation today belies the struggles of the past - when poorly preserved foods or inadequate supplies meant illness and hunger. When a poor harvest didn't just mean higher prices at the grocery store, but threatened real starvation. 

it's important to remember that food preservation during World War II played an important role in both nutrition and improving the everyday diet of Americans. But it's also important to recognize the amount of labor spent on both victory gardens and home canning at a time when American labor was already stretched thin in the war effort as factories ramped up production and speed, women took on the work of fighting men, and everyone hustled to get things done with fewer people and fewer resources. 

The size of the United States meant that we never quite had the same threats of deprivation as the U.K., which is perhaps why they are so much better at telling their WWII home front stories than Americans are. The size and scope of our continent meant we could be self-sustaining and still provide food abroad, whereas the United Kingdom had to learn how to do without regular food shipments to its tiny island. 

So the next time you do some home canning, whether from necessity or for fun, I hope you remember the people of the past. 

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During the Second World War, new research into nutrition science and the importance of vitamins meant that scientists and government officials alike were looking to increase public awareness about these new discoveries. In particular, emphasis was placed on the importance of keeping the populace healthy, strong, and able to keep up the punishing pace of total war. 

The Basic 7 was a precursor to the food pyramid and "MyPlate" interpretations of an easy way for Americans to know what healthful foods to eat. In effect from 1943 to 1956, the Basic 7 were replaced with a consolidated Basic 4, and later the food pyramid. 

Group One: Green and Yellow Vegetables
Designed to encourage Vitamin A intake, this group emphasized dark leafy greens and other green and yellow vegetables. These vegetables were recommended to be eaten raw, canned, cooked, or frozen. Although I'm guessing you were supposed to heat the frozen ones first. Night blindness and poor eyesight was a real fear for both soldiers and industrial workers alike and Vitamin A was touted as a preventative against poor eye health. 

Group Two: Oranges, Tomatoes, Grapefruit
This group also included raw cabbage and salad greens, both good sources of Vitamin C, along with oranges, tomatoes, and grapefruit. Vitamin C deficiency was by the 1940s long known as the cause of scurvy. Canned tomatoes and oranges in particular were popular sources, but as this group points out, other foods like raw cabbage and salad greens, especially spinach, also have very high levels of Vitamin C. 

Group Three: Potatoes and Other Vegetables and Fruits
This group was meant largely to round out the vegetables with fiber and carbohydrates. If you haven't noticed by now, the first three groups are all made of fruits and vegetables, as they were plentiful and not rationed during the war. Potatoes in particular were touted during both World Wars as an alternative to bread.  

Group Four: Milk and Milk Products
Long considered the "perfect food," - a balance of fats, protein, and sugars, by the 1940s milk and other dairy products were also recognized as excellent sources of calcium. With the exception of cheese, most dairy products were not rationed during the war and cottage cheese in particular was promoted as a high-protein meat substitute. 

Group Five: Meat, Poultry, Fish, or Eggs
This group also included dried beans, peas, nuts, and peanut butter, and emphasized protein. Meat was quite heavily rationed during the war, so fish, beans, and nuts were often suggested as meat substitutes. Soybeans (called "soya" in the period) were a "new" miracle protein source that never really caught on. At least, not until West Coast hippies were introduced to tofu by Japanese Americans in the 1960s.

Group Six: Bread, Flour, and Cereals
In the 1940s bread and other cereal products were still the backbone of many American meals. Cold or hot cereal, toast, or pancakes for breakfast, sandwiches for lunch, bread with every dinner - these were the typical meals of most Americans. But while the simple carbohydrates of refined white bread were vaunted before the First World War, by the Second World War nutritionists realized that white flour had been stripped of most of its nutrition with the elimination of the wheat germ. So whole grains, flour, and cereal products were touted for their nutritive value. But, because white flour was so very popular, "enriched" or "restored" cereal products were also allowed. This gave rise to foods like Wonder Bread - so-called because it was "enriched" with a half a dozen vitamins and minerals - something allowed thanks to technological advances in artificial vitamin production. 

Group Seven: Butter and Fortified Margarine
Yes, you read that correctly. Butter was it's own food group during WWII. Seems crazy these days, but this group was also focused on getting Americans adequate supplies of Vitamin A. Today, the Vitamin A found in animal-based foods is called Vitamin A1, or retinol. Vitamin A deficiency includes dry eyes and eventual blindness. So it was an important vitamin to keep people in top working condition. Ironically, a tablespoon of butter only gives you about 11% of your daily recommended intake of Vitamin A, whereas other common WWII ration-relievers like beef liver and the oft-dreaded cod liver oil, provide more than enough Vitamin A per serving. But perhaps because rationing limited fats, officials felt that by putting butter on the Basic 7, they would be relieving some of the monotony of rationed diets. In addition, the more detailed poster below, indicates that eating butter or margarine helps you feel more satisfied or fuller after a meal. Conventional wisdom that has stood the test of time, as fat helps you feel more satiated than just about any other food.

By equating butter with fortified margarine, officials also helped remove some of the stigma from margarine, which still held some stigma as poverty food with a whiff of slaughterhouse about it, as originally margarine was made from scrap meat fats, as opposed to the supposedly more wholesome vegetable oils that were common by the 1940s. Of course, we know now that the hydrogenating process to solidify vegetable oils creates trans fats, one of the most harmful fats you can eat. But, like the effects of the atomic bomb, no one really knew that in the 1940s. 

Altogether, the Basic 7 emphasized nutrients, rather than calories, as later version would come to embrace. The Basic 7 focused on bodily performance, rather than weight loss. "Eat a Lunch That Packs a Punch!" was a common motto from the war and was designed to keep up health, strength, and stamina during mobilization. 

All images in this blog post are from the National Archives and Records Administration.

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During the Second World War, Americans were under mandatory rationing to free up food supply for the American military and Allied nations. But for the men and women abroad, particularly aboard Naval ships where the war came and went as ships stalked each other across oceans, food was plentiful. Naval ships in particular were famous for carrying ice cream on board at all times. For many enlisted men, life in the military provided some of the best meals of their young lives.

The draft had revealed just how deep the deprivations of the Great Depression went. 45% of American men were deemed unfit for military service in 1942. Standards had increased, but bad teeth, poor eyesight, and other defects were blamed at least in part on malnutrition. 

Faced with abundant, well-prepared food, many young people went whole hog in the mess hall. But military brass were keenly aware of the sacrifices being made at home, and did their best to prevent food waste. The Navy produced a series of propaganda posters discouraging food waste. 

The above poster is among my favorite. In it, a red-faced, mustachioed Naval Captain sits in a dented trash can, arms crossed, glowering. The Chief Petty Officer says, "You were right, Sir! The men do seem a little reluctant to throw food away!" While worried-looking sailors with full mess trays (including chicken legs with just a bite or two out of them) hover by the trash, unsure how to proceed. 

The message was clear - troops were not to waste what ordinary Americans had sacrificed to provide for them.

For more from the National Museum of Health BUMED collection, all by the same artist in the same engaging style, see the gallery below. 

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"Henry Browne, Farmer" - film produced in 1942 by the United States Department of Agriculture, digitized by the Prelinger Archive of archive.org.

Nominated for an Academy Award for Best Documentary in 1943, "Henry Browne, Farmer" was a propaganda film produced by the United States Department of Agriculture in 1942. It is also one of the few major propaganda pieces (there were many thousand smaller efforts) directed specifically at African Americans. 

In it are many hallmarks of post-Reconstruction life for African Americans in a white supremacist country. References to using only mules instead of a tractor. Eating cornbread and fatback last year, but having a cow and chickens, meaning milk and eggs for breakfast this year. Specific programs are not mentioned, but it is clear that by cooperating with the federal government to grow peanuts, that the Browne family is also participating in other endeavors, like raising chickens and keeping a victory garden. Children, in particular, were encouraged in rural areas to raise chickens (like "sister" in the film), dairy cows ("brother's job), and help with Victory gardening and around the farm. Similar programs around pig clubs and tomato canning clubs were in use during World War I as well. 

The film, which sadly does not record any of their voices (just the voiceover), ends with the family going to visit their oldest son, a member of the Tuskegee Airmen. This is both a call to service for all Americans and "proof" that the family is just as patriotic as any white American. 

This film was groundbreaking in that it put African American farmers on equal footing with other Americans joining the war effort. It emphasized Henry Browne's good agricultural techniques, like saving burlap bags instead of throwing them away, and greasing and covering farm equipment, which meant that it was likely to "last the duration" in a time when steel was in short supply and new farm equipment was likely to be expensive or impossible to get. It also did not have too many hallmarks of racism, which is surprising for the time. Unlike during the First World War, the United States propaganda machine during WWII was broadening the definition of who "counted" as an American, to give a little more credence to the idea that Americans were fighting to preserve democracy and freedom abroad. Unfortunately, the message was ultimately still hypocritical as many Black people in the south were being terrorized by Jim Crow laws, police, incarceration, and the Ku Klux Klan. However, a Civil Rights movement, which had been borne out of the returning Black soldiers of World War I and which broadened during World War II, was underway, as African Americans sought to free themselves from terror, discrimination, and disenfranchisement. 

World War II would mark the end of an era for many Black farmers in the rural south. Industrial work in northern and coastal cities, long a draw for those escaping sharecropping and other slave-like conditions in the South, became a bigger draw during the total war mobilization of the nation's industries. Thanks to protests from African American unions like the Brotherhood of Sleeping Car Porters and the NAACP, Franklin D. Roosevelt was forced to create the Fair Employment Practices Committee in 1941, which banned discriminatory hiring in federal agencies and for companies employed in defense work, which for the first time allowed many African Americans to receive fair wages and work conditions for the first time. In addition to this draw off of the farms, there is evidence that the USDA engaged in discriminatory practices which helped drive African American farmers off of their land and caused nearly 90% of black farmers to lose their land in the years following World War II. Pete Daniel's book Dispossession: Discrimination against African American Farmers in the Age of Civil Rights explores this topic in more detail, and in fact, until very recently, the USDA continued their discriminatory practices. 

In all, "Henry Browne, Farmer" is one of the better propaganda films to come out of the Second World War. With quiet assurance and emphasis on the important work of ordinary Americans to do their part, it lacks the overly patronizing tone and bombast of other "documentaries" from the period. It's one of my favorites, and I hope you enjoy it as well. 

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Some historian friends and I always joked about who among us would be on the History Channel or CSPAN first. I always thought it would be someone else, but I think I might win this round. As a rule I try not to say no to media requests, although I can't always respond to every one. But way back in January, 2019, I got a request I couldn't refuse. The History Channel came knocking and so down to New York City I went to record a several hour on-camera interview in a VERY chilly warehouse in Brooklyn (the heater was very loud, so it had to be off. Luckily I had a small space heater to help keep me warm). 

The miniseries is called "The Food that Built America," and is about the role of iconic food companies from the 19th century who are still around today and who have had an impact on how Americans eat in the last century or so. I was extremely pleased to be able to give lots of context about late 19th century and early 20th century eating habits, including rationing and food preservation during the two World Wars. 

The 3-part miniseries airs Sunday, August 11 through Tuesday, August 13, 2019 on the History Channel. You can learn more here: https://www.history.com/shows/the-food-that-built-america