Previously, we met Jack Sprat and his wife in a fairytale cartoon propaganda poster. This week, we go all out total war with Walt Disney. 

Produced by Disney in 1942, "Food Will Win the War" was a propaganda film of the Agricultural Marketing Administration, under the auspices of the United States Department of Agriculture. Narrated like a newsreel, the cartoon illustrates the might of American agriculture, in brilliant technicolor. 

The cartoon illustrations of the overwhelming productivity of American agriculture  compare mind-boggling production numbers to well-known landmarks and other Very Large Things. Flour to blizzards, bread to the Egyptian pyramids, tomatoes to the Rock of Gibraltar, cheese to the moon, etc. When getting to meat production, we get to see the Disney's Three Little Pigs, leading a parade of hundreds of hogs, playing "Who's Afraid of the Big, Bad Wolf?" on fife and drum. Periodically, we are reminded that the size of several of these items could crush Berlin, including a very plump blonde representing American fat and oil production. One scene compares American agriculture to a giant bowling ball, which is depicted rolling through Nazi headquarters (tattering the Nazi flag in the process), and bowling over pins caricaturing Adolf Hitler, Benito Mussolini, and Emperor Hirohito.  The film closes with a grim montage of the challenges faced by shipping and a call to the Four Freedoms outlined by FDR - Freedom of Speech, Freedom of Religion, Freedom from Want, and Freedom from Fear.

Like many propaganda films and newsreels from World War II, this one has plenty of bombast, with good and evil portrayed in stark black and white terms (even though the animation is in color). Released to American audiences on July 21, 1942, it had several goals. One was to buoy American confidence in food supplies. There were concerns that the U.S. was shipping too much produce overseas and that there would be shortages at home. These concerns were not unfounded, but wartime production increased enough that even though rationing eventually grew tight, everyone had enough to eat. Another was to impress upon foreign audiences that American production capacity was overwhelming and would strengthen the Allies, who had been at war for over two years already. 

In 1941, Disney was suffering major financial losses from Fantasia - it was a box office flop and made just a fraction of what it cost to produce. You can see the economy of animation in many of the scenes of this film - where largely still images move across the frame or zoom in or out - achieved by layering cells. 

But the success of Disney's animated films for the war effort helped keep the studio afloat during the war. They became well-known in particular for training films, as Disney animators were able to illustrate in fine detail mechanical operations and theoretical scenarios that would be difficult or impossible to film in real life. Some speculate that without World War II, Disney Studios might have gone under after only a few films.

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​The other night I introduced a friend to one of my favorite YouTube videos ever. It’s a 1949 film put out by the United States Department of Agriculture’s Home Economics. You can watch the whole thing below:

I love this film for a variety of reasons, but the primary one is how incredibly FUNCTIONAL this kitchen is. Not everything is perfect. The “messaging center” is too close to the stove for me – too able to collect splatters and grease from cooking. And the table, while nice, I think would have been better served by a more efficient built-in breakfast nook. But everything else? I LOVE IT. The storage is incredible. Everything is built with thought to use and efficiency. From the cooking and cleaning activities to the storage. And while the cabinets aren’t the prettiest, keep in mind that the design is meant to be built by farmers and handy homeowners – not professional contractors.

Learn more about the film and the pamphlet for the Step-Saving Kitchen. 

This kitchen design is the culmination of several decades of work studies. During the Progressive Era, American interest in science began to increase, and scientific theories were applied to everything from factories to households. The Efficiency Movement was part of this application of scientific principles to everyday life. Led by mechanical engineer Frederick Winslow Taylor, the movement posited that everyday life, from industry to government to households, were plagued by inefficiencies, which wasted time, energy, and money. It also influenced the ecological conservation movement, a reaction to overuse of natural resources, and President Teddy Roosevelt was a known proponent. The movement, which became known as “Taylorism,” was hugely influential and spurred Progressive Era trust in experts and authorities that continued until the 1960s.

Nowhere was Taylorism probably more influential than in the home economics movement, which advocated for efficiency in everything from nutrition to childrearing to household design. And that was thanks in part to the work of Christine Frederick, who in 1912 took Taylor’s principles and applied them to the household with a series of articles on “New Housekeeping” she wrote for the Ladies’ Home Journal. She started a Taylor-style efficiency laboratory in her own home kitchen and went on to publish several more books on the subject, including the 1919 Household Engineering: Scientific Management in the Home. 

Another influential advocate of household efficiency was psychologist Lillian Gilbreth. With her husband Frank Gilbreth, the two created a partnership to take Taylor’s ideas and apply them to industrial spaces, developing time-and-motion studies. Today, you might know them best as the parents who starred in the book (and subsequent films) Cheaper by the Dozen.
​
After Frank’s untimely death in 1924, Lillian encountered discrimination in the engineering field, and began to turn her talents toward the domestic sphere. Partnering with Mary E. Dillon, president of the Brooklyn Borough Gas Company (and the first female utility president in America), Gilbreth and Dillon developed the kitchen work triangle, which advocated for a step-saving triangle between sink, stove, and refrigerator. Part of Gilbreth’s Practical Kitchen, the new design was revealed at the Eighth Annual Exposition of Women’s Arts and Industries on October 1, 1929. Eleanor Roosevelt was one of the speakers.

​Many of these principles were adopted by government organizations like the USDA. As early as the 1909, with the federal government’s Country Life studies, the plight of farm women and their poorly designed, technology-lacking kitchens came to light. The USDA’s Farmer’s Bulletin No. 607, “The Farm Kitchen as Workshop,” published in 1921 by Anna Barrows, outlined some of the concerns about kitchen efficiency and how to correct them. Page 10 of the bulletin illustrated the difference in closing the distances between workspaces – a star shape similar to the kitchen work triangle resulted. 

Several Congressional Acts brought federal funding to these studies. The Smith-Lever Act of 1914 mandated home economics instruction at land grant colleges. The Purnell Act of 1925 allocated federal funding into vitamin research and research of rural home management. These types of studies flourished under the federal funding and in my opinion placed overdue emphasis on the safety, sanitation, comfort, and efficiency of the home.

All of these efficiency studies contributed to the result of the 1949 kitchen I love so much. But what happened? Why do modern kitchens seem to ignore the best research of the past?

Today, there is far less government investment in domestic study – either from the USDA or public universities. The USDA’s Bureau of Home Economics was shuttered in 1962. Some of its personnel were shifted to the Nutrition and Consumer-Use Research department under the auspices of the USDA’s Agricultural Research Service. Some consumer-based research regarding food was absorbed by the FDA. But the kitchen research seems to have largely been abandoned. Some universities, like at Cornell, have continued to offer household design programs as subsets of architectural programs. But the federal funding is gone. Which is a shame, because our household lives seem to have suffered for it.

One rule that has been adopted most widely is the kitchen work triangle. But not always. For instance, my kitchen doesn’t have one – the refrigerator, stove, and sink are all in a line. The only triangle is that my primary work surface is on the other side of my galley kitchen.

And don’t even get me started on the ergonomics of storage. Those seem to have been discarded wholesale. One ray of light has been the resurgence of roll-out shelves. But even these are few and far between, likely because they are more expensive than traditional fixed shelving.

And yes, dear reader, here, I think, is the rub – efficient kitchens must be custom designed. And in our cookie-cutter, prefab world, both design and customization are expensive. In addition, many of today’s kitchens are designed more for show, or occasional entertaining, rather than daily life. Which is an unfortunate reflection of how many Americans cook (or don’t). Case in point: the disappearance of the pantry – the one final thing that 1949 kitchen doesn’t have (it’s presumably in the cellar in the film) that I’d want.
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At any rate, if I ever win the lottery, you know what kind of kitchen I’ll be building. What aspects of the 1949 Step-Saving Kitchen did you like best? What would your dream kitchen look like? 

The ​Food Historian blog is supported by patrons on Patreon! Join us for awesome members-only content like free digitized cookbooks from my personal collection, e-newsletter, and even snail mail from time to time!

Many thanks to the Southeastern New York Library Resources Council for hosting my talk and for recording it! Much (but certainly not all!) of the research I've done for my book is presented in condensed form here. I think it turned out very nicely indeed and I am now contemplating recording more of my talks for sharing online. What do you think? Should I? 

Here is some further reading based on some of the topics I discussed in the talk: 

Capozzola, Christopher. Uncle Sam Wants You: World War I and the Making of the Modern 

Eighmey, Rae Katherine. Food Will Win the War: Minnesota Crops, Cooks, and Conservation during World War I. St. Paul, MN: Minnesota Historical Society Press, 2010. 

Gowdy-Wygant, Cecilia. Cultivating Victory: The Women's Land Army and the Victory Garden Movement. Pittsburgh, PA: University of Pittsburgh Press, 2013. 

Hall, Tom G. “Wilson and the Food Crisis: Agricultural Price Control during World War I.” Agricultural History 47, no. 1 (1973): 25-46.

Hayden-Smith, Rose. Sowing the Seeds of Victory: American Gardening Programs of World War I. Jefferson, NC: McFarlan and Company, Inc., 2014. 

Veit, Helen Zoe. Modern Food, Moral Food: Self-Control, Science, and the Rise of Modern American Eating in the Early Twentieth Century. Chapel Hill, NC: University of North Carolina Press, 2013. 

Weiss, Elaine F. Fruits of Victory: The Woman’s Land Army of America in the Great War. Washington, D.C: Potomac Books, 2008.

If you or your organization would like to host a talk - virtual or otherwise - please make a request! 

This post was supported in part by Food Historian members and patrons! If you liked this post, please consider becoming a member or joining us on Patreon. Members and patrons get special perks like access to members-only content. ​

In these days of stay at home orders, lots of folks are cooking at home more. And because we're supposed to grocery shop as infrequently as possible, lots of folks are also stocking up on food. So I thought this United States Department of Agriculture pamphlet (or possibly series of posters) from World War II on how to prevent food waste in storage and use would be fun and might include some bright ideas we can use again today.

Published by the Home Economics Department of the USDA, these images are courtesy of the National Archives and Records Administration.

Join the ranks - Fight Food Waste in the home

• Buy to save
• Serve to save
• Store to save

​Like during the First World War, preventing food waste in WWII was a way to help keep food supplies freed up for soldiers and the Allies. In addition, canned foods could be scarce from time to time, and so Americans were growing and home canning their own more than ever. In particular, meat and dairy products were precious and sometimes difficult to get, even with ration points. Preventing food waste not only helped secure the food supply, it also saved money. 

By the 1940s, the majority of Americans had access to electricity and therefore electric refrigeration. But while refrigerator companies wasted no time touting not only the benefits of electric refrigeration, but also how to use fridges, sometimes old habits died hard. Storing dairy products at room temperature, for example. Other old-fashioned wisdom like on how to store fresh vegetables, was sometimes lost. So home economists like those at the USDA took it upon themselves to make sure all Americans had access to correct food safety information.

Milk and Eggs - Nature's Food clean, covered, cold... will stay good!

• Clean milk will keep several days at 40 - 45 degrees F
• Don't let milk stand at room temperature .... it spoils quickly

Milk-Egg Dishes

• Cool quickly
• Cover
• Keep cold
• Use soon

Puddings, Eclairs, Cream Puffs, Custards - We're good mixers, You'll find none better, but we can be dangerous in hot weather.

If you're wondering why "clean milk" will only keep a few days in the fridge, it's likely that the milk being referred to in the pamphlet was raw and unpasteurized. You'll notice in the photograph that the woman is placing a glass bottle of milk in the fridge, and quite near the freezer compartment. The rest of the refrigerator is full of glass refrigerator dishes - designed to keep food "clean, covered, and cold." The baby is present to remind parents of the importance of keeping even dessert dishes cold and unspoiled. 

Meat, Poultry, Fish are full of flavor, a cold dry place is what they favor.

The meat dish in refrigerator is an ideal place.

• Cover fresh meat or poultry loosely .... keep very cold .... 45 degrees F or lower.
• Put ground fresh meat in a clean dish .... cover.... keep very cold
• Fish and ground fresh meats spoil quickly even in a cold place. Don't keep more than 24 hours.
• If you don't have a refrigerator you can keep perishable food for a short time in a spring house or a cold cellar.

Here again the same woman is putting raw meat in the "meat drawer" of the refrigerator - located directly below the freezer compartment. It appears to be a metal drawer that slides out completely, presumably for ease of cleaning. 

Most delightful for me are the photographs of the root cellar (center) and spring house (right). Of course, the earth keeps things at a constant 54 degrees F, and spring houses often were full of constantly running water, which not only kept the building cool, but some foods could also be placed in the water to keep them even colder. This was a common way to keep foods cool before electric refrigeration. Hung in the well or sunk in a running stream, the water would leach heat away from the foods and keep them cool. 

Cooked Meat, Poultry, and Fish

• Cool cooked meats quickly.
• Cover well.
• Keep cold.
• Pour soup, broth or stew into jar .... cool quickly .... cover.... keep cold.
• Left standing in the kitchen it makes a "Happy Hunting Ground" for bacteria.
• Cut meats for salad and sandwiches just before using.
• Meat spreads and salads should be kept very cold until served.

Cooling hot foods quickly before refrigeration is still recommended by health department professionals. Most botulism cases come not from poorly canned foods, but from foods left over overnight or for several days and being reheated and consumed. 

Save Every Drop of Oil or Fat

• Put table fats in covered dish.
• Store in cold, dark place .... away from strong odors.
• Keep cooking fats in cool.... dry..... dark place.
• Strain fat drippings to remove food particles.... store in clean jars.
• Don't let stand on back of stove.

Of course during the war, waste fats were saved for munitions manufacturing. But here was have answered the age-old question as to whether or not you should store your bacon grease in a coffee can at room temperature like grandma used to - don't! I recommend a glass container (canning jars are nice) in the fridge or freezer. It lasts forever there, the glass container won't rust, and is easy to clean. 

Wilt Not, Waste Not.... Fresh Vegetables

• Wash salad greens.... drain.... store in vegetable pan.... keep cold.
• Celery and asparagus - "To Freshen.... keep our feet wet"
• Trim non-edible parts from tender roots or cooking greens.
• Wash.... drain.... put in covered pan.... keep cold.
• "To hold the sweet in.... Corn, Peas, Lima Beans" keep cold.... let stay in pod or husk unless you can store tightly covered in refrigerator.

​I am extremely tempted now to store my celery not in the crisper drawer, but in a jar of water! Of course, finding a place for it to stand upright is difficult... However, you can store cut celery in water - it will become extremely crisp. 

Fresh corn, garden peas, and young fresh lima beans all convert sugars to starches quite quickly after being picked. Keeping them in their pods helps prevent them from drying out. 

Fresh Fruits Are Best In Season with care... they'll keep within reason.

• Spread berries, keep dry and cold. That's the way to prevent mold. 
• "Don't pinch, bruise or break our skin.... you'll let the enemy 'rot' come in."
• Wash and cap just before using.
• Be gentle with tender skinned fruit.
• Spread to keep from bruising.
• Keep ripe fruit cold.
• Let under-ripe fruit ripen at room temperature to bring out the flavor.

If you've ever taken a container of raspberries from the fridge with dismay to see them growing mold, perhaps it would be best to follow this advice. Certainly don't wash berries until just before use. 

But my goodness - I wish I had the sort of fruit rack pictured above - pears are the hardest by far to keep from spoiling or ripening too quickly.

A Cool Airy Place to Suit Hardy Vegetables and Fruit.

• Potatoes - The blackout suits me
• Onions - .... me too
• Sweet potato [? or squash, hard to tell] - I like it warmer than the rest

I like this wooden storage rack as well, apparently made from wooden fruit crates. Apples and citrus up top, a large cabbage and perhaps onions (with covering) on the second rack, and potatoes, covered to keep from sprouting and turning green, on the bottom. One lament of mine is that modern kitchens almost NEVER have good storage for vegetables like this. 

To Keep bread, Cake, and Cookies Nice, protect from insects, mold, and mice.

• Keep bread and cake separate.
• Store break in a ventilated box.
• If home baked, cool before storing.
• In hot, damp weather put in refrigerator.
• Scale... air.... and sun the bread box often.
• Cookies stay fresh longer in a tightly covered jar.

Do you have a bread box? My mother-in-law does, and my parents' house has a built-in bread drawer in the kitchen - made of metal. I do not have a bread box, largely because we keep things in plastic these days and thus don't need the close quarters of the wooden or metal box to keep bread wrapped in paper from drying out. But definitely in July and August I keep my favorite cracked wheat sliced bread in the fridge, otherwise it does mold quite quickly.

Sugar - Flour - Cereal - Spice

• Store dried foods in tight containers to keep out moisture, insects, dirt, and mice.
• Watch out for weevils in hot weather.
• Food in glass should be kept in a cool, dark place. Light affects color, and vitamins.
• Store tinned foods in a dry place to prevent rust.

I am proudest, perhaps, of my baking cupboard, in which almost everything is stored in lovely, air tight glass jars. The brown sugar is never hard, the flour stays fresh, and the dried fruit don't get TOO dry. Storing things in air-tight containers also prevents an infestation of Indian meal moths, which I had the misfortune of dealing with precisely once before I started storing everything in glass. I think they came in with a batch of bulk peanuts in the shell. Of course, they get their name from "Indian meal" - a.k.a cornmeal. They also keep out mice and other insects, although thankfully I have never experienced weevils. 

The few home-canned foods I have on hand (and homemade booze), I keep in cupboards so they stay in the dark. 

I have heard of the mysterious and delightful-sounding kitchen accoutrement called a "fruit room" - a cool, dry, dark place perfect for storing not only fresh fruit but canned goods. My dream home has one, along with a butler's pantry. 

How do you store foods in your home? Do you have a fancy pantry? Or do you make do with kitchen cupboards and a metal rack, like I do? 

"Henry Browne, Farmer" - film produced in 1942 by the United States Department of Agriculture, digitized by the Prelinger Archive of archive.org.

Nominated for an Academy Award for Best Documentary in 1943, "Henry Browne, Farmer" was a propaganda film produced by the United States Department of Agriculture in 1942. It is also one of the few major propaganda pieces (there were many thousand smaller efforts) directed specifically at African Americans. 

In it are many hallmarks of post-Reconstruction life for African Americans in a white supremacist country. References to using only mules instead of a tractor. Eating cornbread and fatback last year, but having a cow and chickens, meaning milk and eggs for breakfast this year. Specific programs are not mentioned, but it is clear that by cooperating with the federal government to grow peanuts, that the Browne family is also participating in other endeavors, like raising chickens and keeping a victory garden. Children, in particular, were encouraged in rural areas to raise chickens (like "sister" in the film), dairy cows ("brother's job), and help with Victory gardening and around the farm. Similar programs around pig clubs and tomato canning clubs were in use during World War I as well. 

The film, which sadly does not record any of their voices (just the voiceover), ends with the family going to visit their oldest son, a member of the Tuskegee Airmen. This is both a call to service for all Americans and "proof" that the family is just as patriotic as any white American. 

This film was groundbreaking in that it put African American farmers on equal footing with other Americans joining the war effort. It emphasized Henry Browne's good agricultural techniques, like saving burlap bags instead of throwing them away, and greasing and covering farm equipment, which meant that it was likely to "last the duration" in a time when steel was in short supply and new farm equipment was likely to be expensive or impossible to get. It also did not have too many hallmarks of racism, which is surprising for the time. Unlike during the First World War, the United States propaganda machine during WWII was broadening the definition of who "counted" as an American, to give a little more credence to the idea that Americans were fighting to preserve democracy and freedom abroad. Unfortunately, the message was ultimately still hypocritical as many Black people in the south were being terrorized by Jim Crow laws, police, incarceration, and the Ku Klux Klan. However, a Civil Rights movement, which had been borne out of the returning Black soldiers of World War I and which broadened during World War II, was underway, as African Americans sought to free themselves from terror, discrimination, and disenfranchisement. 

World War II would mark the end of an era for many Black farmers in the rural south. Industrial work in northern and coastal cities, long a draw for those escaping sharecropping and other slave-like conditions in the South, became a bigger draw during the total war mobilization of the nation's industries. Thanks to protests from African American unions like the Brotherhood of Sleeping Car Porters and the NAACP, Franklin D. Roosevelt was forced to create the Fair Employment Practices Committee in 1941, which banned discriminatory hiring in federal agencies and for companies employed in defense work, which for the first time allowed many African Americans to receive fair wages and work conditions for the first time. In addition to this draw off of the farms, there is evidence that the USDA engaged in discriminatory practices which helped drive African American farmers off of their land and caused nearly 90% of black farmers to lose their land in the years following World War II. Pete Daniel's book Dispossession: Discrimination against African American Farmers in the Age of Civil Rights explores this topic in more detail, and in fact, until very recently, the USDA continued their discriminatory practices. 

In all, "Henry Browne, Farmer" is one of the better propaganda films to come out of the Second World War. With quiet assurance and emphasis on the important work of ordinary Americans to do their part, it lacks the overly patronizing tone and bombast of other "documentaries" from the period. It's one of my favorites, and I hope you enjoy it as well. 

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