If you haven't figured it out by now, I really love propaganda posters. Especially those from World War I. But my absolute favorite poster artist is one no one seems to know anything about.

Carter Housh was apparently born in 1887 and died in 1923. And aside from an illustration or two for McCall's magazine, he is known ONLY for these six propaganda posters, encouraging Americans to preserve food during the First World War. 

As far as I can tell, nowhere else on the internet are all six of these posters displayed together. In fact, three of them were new to me! I discovered them as I was doing research on Housh, so that was delightful. 

Housh's work has been called "modern" before, but aside from the font with it's rather Z-looking S, the imagery and style seems very typical of the period. I love Housh's use of shadow and color-blocking and his depictions of produce are simply divine - perfect, gleaming, and blemish-free. Quite unlike the real world, alas.

I particularly enjoy Housh's depictions of people and Uncle Sam is no exception. Uncle Sam was long used to represent the United States, but during the War James Montgomery Flagg's depiction in his famous "I Want YOU!" poster helped lead to a resurgence in use of Uncle Sam to represent the U.S. I'm particularly fond of Housh's version because he's less scrawny and stern looking than other incarnations. Plus, when he's hard at work, shirtsleeves rolled up, his hair gets a particularly nice wild swoop to it. One that isn't present in his more sedate depictions, like the poster below.

One interesting thing about this time period is that both Uncle Sam and Columbia were used to represent the United States. The First World War is one of the last times the Greek-inspired secular goddess would be broadly used to represent America. 

As much as I love Uncle Sam, of course I prefer Columbia because she is just so Progressive Era - an inspiring mix of Greco-Roman, feminist, Romantic representation that doesn't exist anymore. Of course, today's American goddess would look quite a bit different, and probably would not be named after Columbus, and that's equally as wonderful. If you want to know more about Columbia, check out this overview from the Atlantic. 

Which of these beautiful posters is your favorite?

And if anyone happens to find anything on Carter Housh (or his printer, George P. Thomas of New York), please send me the info!

Remember last week's foray into home canning during the First World War? Victory garden and canning efforts returned for World War II. 

Unlike the First World War, rationing during the Second World War was mandatory and regulated by the Federal government. Because purchased foods were restricted, Americans were strongly encouraged to keep victory gardens. And because commercially canned goods were needed for shipment overseas, ordinary people were encouraged to preserve the fruits of their victory gardens at home. 

​Propaganda posters like the one above made great efforts to frame the drudgery of home food preservation in wartime terms. Housewives were encouraged to "can all you can," while the poster cheerily chirped, "It's a real war job!" presumably to put the kibosh on all the naysayers who insisted otherwise. 

In addition to being a "real war job," canning efforts were framed in a number of ways. In the above poster, a proud housewife, with perfect victory curls, a ruffly floral apron, and an armful of jars (beets, green beans, and tomatoes from the looks of it, with more beets, raspberries, and corn below) indicates that not only is she preserving food for her own family, she's also "fighting famine." By "canning food at home," she's freeing up commercially canned goods to be sent overseas to help the civilians of war-torn countries stave off famine. 

In this final poster, a cherubic little girl, in a dress and frilly apron that matches her mother's outfit, helps place the rubber rings on wire bail jars of carrots and peas, preparing them for canning. Hopefully in a pressure canner, since low-acid vegetables like peas and carrots need to be canned at higher than 212 degrees Fahrenheit (boiling point) in order to be safe from botulism. 

The girl says, "We'll have lots to eat this winter, won't we Mother?" implying that a well-stocked home pantry like the one in the background provided security against future food shortages or tightened rations. 

Both the promotion of home canning and the implementation of wartime rationing reflected an agricultural system not designed to provide massive surpluses. Coming out of the Dust Bowl era of the Great Depression, agricultural practices in the United States had improved, but most of the food produced at home was still consumed at home. Cuts had to be made domestically in order to free up the food supply for shipment overseas. 

In the decades since the Second World War, American agriculture has been transformed, both by the leftovers of chemical warfare and explosives production (pesticides and chemical fertilizers come to mind) but also by the mindset that producing unlimited food brings global security. Improvements to global shipping have meant that it is now as easy (or easier, and certainly cheaper) to get garlic from China as it is from the farmer down the street. Or apples from New Zealand or Peru than from a local orchard. 

Home preservation and home kitchen gardens are certainly no longer necessary, given the world of food at our fingertips at both grocery stores and online. With home food preservation no longer necessary, canning and gardening have taken on a sheen of delight. For many people, it is preferable to can your own jam from berries you picked yourself, rather than buy from the store. But I think the romance that hangs around home food preservation today belies the struggles of the past - when poorly preserved foods or inadequate supplies meant illness and hunger. When a poor harvest didn't just mean higher prices at the grocery store, but threatened real starvation. 

it's important to remember that food preservation during World War II played an important role in both nutrition and improving the everyday diet of Americans. But it's also important to recognize the amount of labor spent on both victory gardens and home canning at a time when American labor was already stretched thin in the war effort as factories ramped up production and speed, women took on the work of fighting men, and everyone hustled to get things done with fewer people and fewer resources. 

The size of the United States meant that we never quite had the same threats of deprivation as the U.K., which is perhaps why they are so much better at telling their WWII home front stories than Americans are. The size and scope of our continent meant we could be self-sustaining and still provide food abroad, whereas the United Kingdom had to learn how to do without regular food shipments to its tiny island. 

So the next time you do some home canning, whether from necessity or for fun, I hope you remember the people of the past. 

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"Can Vegetables, Fruit, and the Kaiser, Too. Write for Free Book to National War Garden Commission, Washington, D.C." 

September is still preserving time, so I thought the next few World War Wednesdays would be about canning. 

This is another of my favorite World War I propaganda posters. Developed by the National War Garden Commission, the poster shows glass jars with zinc tops. Tomatoes at left, peas at right, and front and center, the profile of Kaiser Wilhelm II, German Emperor and King of Prussia. His spiky German helmet and saber hang on the jar, which is labeled "Monarch Brand, Unsweetened." 

Eminently clever, the poster implies that home preserving has the power to defeat the might of the German Empire and the Kaiser himself. 

The First World War was one of the first times that ordinary Americans were called upon to preserve food in their homes. Many Americans, especially those in rural areas, were already canning and preserving the bounties of their home gardens. But as commercial canning became increasingly widespread, inexpensive, and safer, people with easy access to food retailers found it much easier to simply purchase canned goods, instead of going through the bother of putting up their own. Many people were still using the tried-and-true, but not necessarily safe, methods of their forebears. And while water bath canning was increasingly outpacing the traditional food preservation methods of fermentation, drying, and sealing jam with paraffin wax, water bath canning low acid vegetables still was not 100% safe. 

But as the government encouraged food conservation and food preservation, the National War Garden Commission stepped up to the plate. Founded (and funded) by timber magnate Charles Lathrop Pack, the National War Garden Commission published a series of food preservation pamphlets that were used all over the country by home economists and women's groups to encourage home canning. 

The National War Garden Commission was also behind the school garden movement, but that's another post. 
​ 

The Commission would go on to produce a number of pamphlets on war gardening (renamed "Victory Gardening" post-war, a term that would be revived during the Second World War), including one pamphlet entitled "The War Garden Guyed," published in 1918. A clever play on words ("to guy" someone was to make fun of them, or ridicule), the "Guyed" contained cartoons, poems, and slogans both promoting and making fun of the gardening and food conservation movements. Submitted by newspaper editors, soldiers in the trenches, magazines, and ordinary people, the collection is quite a fun read, and not the only version the National War Garden created. 

"Raking the Gardener and Canning the Canner" predated "The War Garden Guyed" by one year - published in 1917, a quick turnaround indeed and indicates how quickly ordinary people adjusted to the idea of home gardening and canning.

You can view almost all of the National War Garden Commission pamphlets on archive.org. 

In 1919, the National War Garden Commission used the "Can the Kaiser" poster image again, this time on their revamped "Home Canning & Drying of Vegetables and Fruits," rebranded "Victory Edition" post-war. At the bottom of the cover, it reads, "The Kaiser IS Canned." 

Although the fervor for home canning, thrift, and self-sufficiency continued into 1919 and 1920, by the time economic prosperity had returned full-force to give us the Roaring Twenties, most ordinary people who took up canning for the war effort abandoned it in victory. 

But I like to think that many of the food preservation lessons learned during the First World War would be revived and put to good use by the time the Second World War rolled around.

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