THE FOOD HISTORIAN
  • Home
  • About
    • Contact >
      • Media Requests
      • Submissions
    • In the Media
    • Speaking Engagements
    • Leave a Tip
  • Projects
    • Blog
    • Book
    • Historical Supper Club
    • Newsletter
    • Food History Happy Hour
    • Book Reviews
    • Podcast
  • Resources
    • Food Historian Bookshop
    • Recorded Talks
    • Historic Cookbooks
    • Bibliography
    • Food Exhibits
    • TV and Film
    • Food Historian Library
    • Digital Downloads
  • Events
  • Members
    • Join
    • Patreon
    • Members-Only Blog
    • Vintage Cookbooks
    • Manuscript
    • Thesis
    • Other Publications

Food History Blog

HISTORY, RECIPES, VINTAGE COOKBOOKS, PROPAGANDA POSTERS

Published Book Review: Canned

5/21/2020

2 Comments

 
Picture
Once again the wheels of publishing grind slowly, but I'm pleased as punch to see one of my book reviews in print again, this time in the Spring 2020 edition of the Agricultural History Journal. 
Picture
Proof is in the pudding! Happy to have this issue in my hands.
Canned: The Rise and Fall of Consumer Confidence in the American Food Industry. By Anna Zeide. Oakland: University of California Press, 2018. 269 pp., $34.95, hardcover, ISBN 9780520290686.

Few people these days haven’t tasted canned food, but have you ever considered its origins? Tin cans versus glass jars? The science of safe canning? Anna Zeide did in her new book Canned: The Rise and Fall of Consumer Confidence in the American Food Industry. Tracking the rise of commercially canned foods in America from the condensed milk of the Civil War to modern concerns about bisphenol-A (BPA), Zeide puts canned goods firmly in historical context – connecting them to changes in technology, agricultural science, medicine, politics, and social changes.

On the surface, the book is about the safety of canned goods; Zeide studies the roles of lead poisoning, spoilage, botulism, mercury in canned fish, and the 21st century issue of bisphenol-A (BPA) contamination in shaping consumer use of and confidence in canned goods. The chapters are arranged as case studies and are outlined in chronological order. The introduction outlines the history of canning technology (and safety) before moving on to condensed milk in the post-Civil War era and the rise of chemical additives and improvements in canning technology. The chapter on canned peas in the 1910s discusses the relationship between canners, agricultural research, and vertical integration of farming with vegetable varieties bred to be canned, embracing agricultural grading. The chapter on canned ripe olives addresses the threat of botulism in the 1920s, and how the canning industry resisted regulation and attempted to place the blame on careless home canners. The chapter on canned tomatoes in the 1930s outlines how canners resisted grading of canned goods, even as they embraced it for their own suppliers, and attempted to read the mind of “Mrs. Consumer,” now an economic force to be reckoned with. The chapter canned tuna and mercury contamination in the 1970s chronicles the rise of processed food more broadly, the expansion of canners beyond canned food, and the backlash against artificial ingredients, pesticides, and other contaminants in canned goods and industrial food. Finally, Zeide ends with a discussion of consumer fears about BPA in Campbell’s canned soups in the 2010s, and Campbell’s attempts to cover up health concerns even as it tried to appeal to a new, food-savvy generation of consumers.

As you can probably tell, beneath the study of the relationship between consumers and food processors is the real meat of the book – on regulation of the industry. At first, early canners were happy to work with government regulators to prove themselves worthy in a crowded and competitive market. And access to agricultural colleges for crop research and federal food safety research were benefits they were only too happy to embrace. But as food processors consolidated and the 20th century wore on, canners became increasingly resistant to government regulation, oversight, and transparency. So much so that by the 2010s when Campbell’s Soup was confronted with consumer concerns about the endocrine disrupting BPA, they closed ranks and denied any safety concerns. But, despite promises to end the use of BPA in can liners and even as it hopped on other bandwagons such as the labeling of genetically modified foods, as of 2016 Campbell’s had yet to replace BPA in their cans.

Zeide concludes the book by outlining why government regulation and collective action is more effective in maintaining food safety than the industry’s beloved individual action. Throughout the book, food processors claim that “Mrs. Consumer” can choose for herself which brands are the safest and highest quality, but that ignores circumstances beyond consumer control, such as the case study Zeide cites in which consumers fed on a diet devoid of canned goods and full of locally produced whole foods actually saw their BPA levels increase, likely due to the use of BPA in plastics used as part of the even minimal food processing, such as in the milking industry or in the production of spices in other countries (p. 183). Ultimately, Zeide tries to place canned goods briefly in context in the conclusion – that access to canned fruits and vegetables gave a whole subset of Americans access to nutrients they might not have had access to before, and that emotional responses to the foods of our childhoods will give canned goods longevity.

Although at various places throughout the book Zeide makes mention of potential class issues surrounding canned goods, and the assumptions of canners that “Mrs. Consumer” was white and middle class, a more thorough examination of class and race in the context of canned goods would have made this book even stronger, especially considering the emphasis on consumer marketing. However, despite this omission, Canned is ultimately a strong addition to food historiography and I applaud Zeide for her detailed work and her ability to place events and people in context, drawing connections and conclusions that are well supported by her research.

If you enjoyed this book review, please consider becoming a member or joining us on Patreon. Members and patrons get special perks like access to members-only content and discounts on programs and classes.
Become a Patron!
Become a Member
2 Comments
Carla R Lesh
5/21/2020 12:50:41 pm

Family stories tell of ancestors who developed a canning company in Northwest Arkansas in the 1880s. They took stock shares when they sold to Continental Can. A sound financial move.

Reply
The Food Historian link
5/22/2020 05:41:57 pm

That's so fascinating, Carla! Yes I think the most interesting thing I learned from this book was just how many small regional canneries existed in the 19th century before they began consolidating.

Reply

Your comment will be posted after it is approved.


Leave a Reply.

    Picture

    Author

    Sarah Wassberg Johnson has an MA in Public History from the University at Albany and studies early 20th century food history.

    Become a Patron!

    Archives

    November 2022
    October 2022
    September 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    December 2018
    April 2018
    October 2017
    December 2016
    September 2016
    August 2016
    May 2016
    March 2016
    February 2016
    December 2015
    October 2015
    September 2015

    Categories

    All
    16th Century
    17th Century
    18th Century
    1910s
    1920s
    1930s
    1940s
    1950s
    19th Century
    20th Century
    31 Days Of Halloween
    Abolitionists
    Abraham Lincoln
    Advertising
    African American
    African-American
    Agricultural History Journal
    Agriculture
    Alcohol
    American Expeditionary Forces
    American Red Cross
    American Revolution
    American Southwest
    Apples
    Armenian Genocide
    Armistice
    Asian American
    Autumn
    Avocado
    Baking
    Beverages
    Birthdays
    Black History
    Black History Month
    Book Review
    Bread
    Breakfast
    Breakfast Cereals
    Brunch
    Cake
    Camping
    Candy
    Canning
    Caucasus Mountains
    Celery
    Charcuterie
    Charitable Organizations
    Cheese
    Chilis
    Chinese Food
    Chocolate
    Christmas
    Citrus
    Civil Rights
    Cocktails
    Coffee
    Cold Weather Cooking
    Colonialism
    Columbian Exchange
    Community Cookbooks
    Consomme
    Cookbook Authors
    Cookbook Reviews
    Cookbooks
    Cookies
    Corn
    Cornmeal
    Coronavirus
    Cottage Cheese
    Cranberries
    Dairy
    Dessert
    Diet Culture
    Dinner And A Movie
    Disgust
    Disney
    Documentary Film
    Economics
    Eggs
    Election Day
    Elizabeth Trump Walter
    Factory Labor
    Farm Cadets
    Farmerettes
    Farm Labor
    Fast Food
    Florida
    Flowers
    Food Conservation
    Food Distribution Administration
    Food Fads
    Food History Books
    Food History Happy Hour
    Food History Roundup
    Food History Stories
    Food Library
    Food Preservation
    Food Waste
    Foraging
    French Dressing
    Fruit Punch
    Gardening
    George Washington
    Gingerbread
    Golden Girls
    Grape Nuts
    Greens
    Hal And Edith Fullerton
    Halloween
    Halloween Candy
    Hard Cider
    Heirloom Fruit
    Heirloom Vegetables
    High Cost Of Living
    Historic Cookbooks
    Historic Menus
    History-bites-podcast
    History Channel
    Holiday
    Hollis Pantry Cook Book
    Hollywood
    Home Economics
    Hot Chocolate
    Hot Cocoa
    Hot Dogs
    Ice Cream
    Ice Cream Soda
    Ice Harvest
    Ida Bailey Allen
    Indigenous
    Indigenous People's Day
    Inflation
    Interstate Highways
    Invalid Cookery
    Irish Food
    Italian Food
    Juneteenth
    Kitchen Design
    Kitchens
    Kraft
    Laura Ingalls Wilder
    Lecture
    Long Island
    Macaroni And Cheese
    Meat
    Meatless Mondays
    Medieval
    Melon
    Mexican
    Mexican Food
    Midnight Suppers
    Midsummer
    Midwestern
    Military
    Milk
    Milkshakes
    Minnesota
    Mythbusting
    National War Garden Commission
    Native Foods
    Necco
    New England
    New Year's Eve
    New Year's Resolutions
    New York State Food Supply Commission
    Normalcy
    North American
    North Dakota
    Norwegian
    Nutrition History
    NYU
    Office Of Price Administration
    Open Faced Sandwiches
    Open-faced Sandwiches
    Parades
    Parties
    Patreon Perks
    Peanut Butter
    Pesticides
    Picnics
    Podcasts
    Political Cartoon
    Polynesia
    Pop Culture
    Pork
    Potatoes
    Preserve Or Perish
    President's Day
    Prohibition
    Propaganda
    Propaganda Film
    Propaganda Poster
    Public Health
    Pumpkin
    Pumpkin Pie
    Pumpkin Spice
    Punch
    Pure Food And Drug Act
    Queen Victoria
    Quick Breads
    Racism
    Radio
    Rationing
    Recipes
    Refrigeration
    Restaurants
    Rhubarb
    Rice
    Riots
    Road Food
    Root Beer
    Salad Dressing
    Salads
    Sandwiches
    Saratoga Chips
    Sauces
    Scandinavian
    School Gardens
    School Lunch
    Shopping
    Slavery
    Smorgasbord
    Soda
    Soda Bread
    Soda Fountains
    Soup
    South American
    Soviet
    Spanish Flu
    Speaking Engagement
    Special Offer
    Spice Islands
    Spices
    Spring
    Sugar
    Summer
    Swedish
    Tea
    Tea Party
    Thanksgiving
    Theodore Roosevelt
    Tomatoes
    Trick Or Treat
    Trump
    Ukraine
    United States Food Administration
    United States School Garden Army
    USDA
    Valentine's Day
    Vegan
    Vegetarian
    Victory Garden
    Vitamins
    Warren G. Harding
    Waste Fats
    Wedding Cake
    Weddings
    White Chocolate
    White Christmas
    Wild Rice
    Wine
    Winter
    Woman's Land Army
    Women Of Color
    Women's History
    Women's Suffrage
    Woodrow Wilson
    World War I
    World War II
    World War Wednesdays
    Writing
    WWII
    Year In Review
    Zimmerman Telegram

    RSS Feed

Home
About
Blog
Resources
Events
Contact
Membership
The Food Historian is an Amazon.com and Bookshop.org affiliate. That means that if you purchase anything from any Amazon or Bookshop links on this website, or from the Food Historian Bookshop, you are helping to support The Food Historian! Thank you!

You can also support The Food Historian by becoming a patron on Patreon: 
Become a Patron!
  • Home
  • About
    • Contact >
      • Media Requests
      • Submissions
    • In the Media
    • Speaking Engagements
    • Leave a Tip
  • Projects
    • Blog
    • Book
    • Historical Supper Club
    • Newsletter
    • Food History Happy Hour
    • Book Reviews
    • Podcast
  • Resources
    • Food Historian Bookshop
    • Recorded Talks
    • Historic Cookbooks
    • Bibliography
    • Food Exhibits
    • TV and Film
    • Food Historian Library
    • Digital Downloads
  • Events
  • Members
    • Join
    • Patreon
    • Members-Only Blog
    • Vintage Cookbooks
    • Manuscript
    • Thesis
    • Other Publications