This poster features a long string of Army green military trucks labeled "Food" snaking through snow-covered hills, directed by a soldier. It reads "Keep it Coming" and features a quote by Gen. John J. Pershing - "We must not only feed our Soldiers at the front but the millions of women & children behind our lines." Underneath reads, "WASTE NOTHING" with the seal and title of the United States Food Administration. Almost certainly printed in the winter of 1917-18, the poster was designed by artist George Illian. 

"Keep it Coming" was apparently Illian's first poster for the war effort. He went on to design several others for the United States Food Administration, but none as striking as this one. Sadly, I was unable to dig up any information on Illian other than he was a member of the Society of Illustrators and that he did some commercial art after the war. He died in 1932, but I have not been able to find an obituary. 

The imagery from the poster would not have been unfamiliar to ordinary Americans who had been following the news. By the fall of 1917, American soldiers were in the fields of Europe, led by General John Joseph "Black Jack" Pershing. After three years of brutal war, France and Britain welcomed the Americans, led by Pershing with open arms in June of 1917, but it was not until October of that year that the main bulk of the American Expeditionary Forces would arrive in France. 

Although the United States had officially entered the war in April of 1917, military personnel numbered under 200,000, and military supply and tactics were largely stuck in the 19th century. It took months of stop-and-start mobilization to train American troops (sometimes with wooden rifles) and get them overseas (on borrowed ships). 

The winter of 1917-18 was one of the worst in recent memory during the First World War. On December 29, 1917, the New York Times reported "Cold Snap Over Entire East," reporting temperatures in upstate New York as low as 20 degrees below zero. New York Harbor froze, railroads were backed up across the Eastern seaboard, and Europe was engulfed in snow and freezing rain. The weather conditions meant that nearly all of the supplies for Europe and for major Eastern cities were completely backed up. On December 30th, the New York Times reported coal shortages in New England and New York, blaming railroad backups and the requisitioning of civilian ships and tugs for the war effort. The railroad backups resulted in the nationalizing of the railroad system under William McAdoo. ​

Illian's poster reflects the winter conditions on the front lines, too. Although the true horrors of trench warefare were often glossed over by the press, by 1917 many Americans were hearing from their "boys" overseas first hand. Marching in the abnormally frigid cold and torrential rains of the winter of 1917-18 in Europe was familiar to most of the soldiers. While the Eastern U.S. was brought nearly to a standstill by railroad blockages, coal shortages, and frozen ports, Britain, France, and Spain also experienced unusually cold temperatures, high snowfalls, and blocked railroads in December, 1917 and January, 1918. 

Like many of the propaganda posters of the First World War, "Keep it Coming" exhorts ordinary Americans not only to conserve food for American soldiers overseas, but also to help feed women and children in Allied nations. "Waste Nothing" was part of a campaign to reduce food waste and free up additional supplies to send overseas. American supplies of wheat in particular were low in 1917, and only by reducing consumption could food stocks be freed up for shipment overseas until farmers could increase production. The idea of personal self-sacrifice was part of a larger movement during the war to fund the war effort (through the sale of liberty bonds) and to "do your bit" to help the war effort. By using the wintry backdrop, Illian brought home the message that while Americans might be suffering from cold at home, things were worse in Europe, and American soldiers were doing all they could to help end the war and alleviate hunger and hardship among people who had already suffered four long years of war. 

1917-18 would be the only winter warfare most Americans would see in Europe - the war officially ended in November of 1918 - but while millions of soldiers were sent home after Armistice, many Americans would remain in Europe until the summer of 1919, part of the demobilization efforts and cleanup (including burial duty) after the war. 

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Tomorrow is Thanksgiving in the United States, so I thought it would be apt to visit the matching pair of posters. It's not clear if they were meant to be displayed together or not, but the artist, A. Hendee, clearly recycled one beautiful image for another version. 

In both images, produce is stored in an attic. Red peppers, turnips, corn, beets, carrots, and what looks like red onions hang from the rafters. A sack of potatoes, a basket of fruit (including bananas!), cauliflower, grapes, a lone cucumber, a few nuts, and two fat pumpkins sit on the wooden floor. 

In the first image, a white placard with the United States Food Administration seal on the bottom admonishes "Eat less, and let us be thankful that we have enough to share with those who fight for freedom." Much of the propaganda around food and the First World War admonished self-restraint when it came to food. Although the phrase "eat less" has had some controversy in the modern era, in the 1910s it was far less about ideal bodyweight (although that played a role) and far more about reducing waste. As the poor wheat harvests in 1916 and 1917 did not allow for normal consumption levels AND exporting to the Allies, most of the rhetoric in 1917 and 1918 was focused on reducing waste, refocusing American eating habits on other types of food, and reducing consumption in general. For instance, while messages of "eat less" were common, so was the Gospel of the Clean Plate, which exhorted Americans not to waste food.

In the second poster, the message reads, "This is what God gives us - what are you giving so that others may live? Eat less wheat, meat, fats, sugar - send more to Europe or they will starve." The Library of Congress tentatively dates this poster as 1917, but that could be simply because it is WWI-related. However, this message is far more explicit than the first, so it may very well have been the first printed. We have specific foods to avoid, and the spectre of starvation in Europe is raised. But we also have a more explicit reference to the image itself, "This is what God gives us" is referencing the abundant produce. Which, you'll notice, does not include hams or bushels of wheat or other foods you might find in a 19th century attic. The focus is entirely on produce, which is on purpose, as eating more fruits and vegetables instead of more calorie-dense and shelf stable foods like wheat, meat, fats, and sugar. Potatoes in particular were touted as an alternative to bread. 

Although the Library of Congress has no other posters attributed to "A. Hendee," I've managed to track her - yes her! - down, thanks to a clue post from a UK museum that found her full maiden name. Alice Julia Hendee, later Alice Hendee Price, was born in 1889, possibly in Kansas as she attended the Kansas City Art Institute before moving to New York to attend the National Academy of Design and the New York School of Fine and Applied Arts. In 1917 she was listed in a city directory as living on the Upper West Side, and in 1923 she moved to Bronxville, NY in Westchester County. At some point she married architect and illustrator Chester A. Price. Alice made the local news quite frequently for her art, and by 1950 was teaching classes to area women. 

She died in Westchester county in 1969 and outlived her husband, but in typical mid-century fashion, not his name. Like many of the illustrators and artists who created iconic propaganda posters for the First World War, Alice Hendee Price's recorded history makes no mention of her wartime work. But the stunning images remain. 

And this Thanksgiving, although we no longer need to curtail our eating habits for wartime, the message of being thankful for what we have and sharing with others is a timeless one. Have a lovely Thanksgiving, everyone, whether you're celebrating with family or friends, and I hope you can enjoy all the bounty of the season.

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Last time for World War Wednesday, we discussed how important it was during the First World War to save wheat and reduce bread consumption. During the war a number of cookbooks were published to help Americans reduce their consumption of wheat, meat, butter, and sugar and how to go without or reduce the use of scarce or expensive ingredients like eggs. 

When it came to bread, there were very few recipes that used no wheat flour at all, but instead most recipes used alternative grains like barley, rye, corn, and oatmeal or other ingredients like mashed potatoes or cooked rice to reduce the overall ratio of wheat flour used. 

Liberty Recipes was written by Amelia Doddridge, who the title page lists as "Formerly, Instructor of Cooking, Manual Training High School, Indianapolis, Indiana; and Emergency City Home Demonstration Agent, Wilmington, Delaware. Now, Head of Home Economics Department, Wooster College, Wooster, Ohio." The book was published by Stewart & Kidd Company in Cincinnati, Ohio in 1918.

I wasn't able to find much more on Amelia herself. I found a dissertation that notes that several classes in food and household management at Wooster College were taught by Amelia, who was then Acting Dean of Women. But those classes were apparently only offered temporarily during the war, "These particular classes were offered only between 1918-1919 during the "confused period of war, fuel shortages, S.A.T.C., Spanish flu, and demobilization." Which seems to indicate that Amelia herself may not have survived as an instructor after the war. A reference from 1922 places an Amelia Dodderidge in Montevallo, Alabama as head of the home economics department "at Montevallo," which possibly meant the college located there. I found a reference to an Amelia Doddridge teaching high school home economics in Ohio in 1924. And another to an Amelia Dodderidge working at a Farm Bureau in Pennsylvania and/or as a county home economics representative, and/or as the Home Economics Extension representative from the state college, all in Pennsylvania, all in 1926. In 1929 there's a Miss Amelia Dodderidge in Modesto, California, acting as an "assistant home department agent." By the 1950s she appears to be living, retired, in Franklin, Indiana and throughout the late 1950s and 1960s there are numerous articles in the Franklin Star authored by Amelia Dodderidge. A 1962 article indicates she was working for the Methodist Home (likely a home for the elderly) in Franklin, IN and, indeed, most of the articles she published in the Franklin Star were called "The Home Window," apparently reporting on the activities and events of the Methodist Home. The trail runs cold at the very end of 1963. The last reference to Amelia is published on December, 31. It's unclear whether the newspaper simply did not run her column again or if the newspaper itself ceased publication or if it simply wasn't digitized past 1963. Although it's tough to prover all these Amelia Dodderidges were the same person, it is very likely. Amelia apparently continued her home economics work throughout her life, even after "retirement." 

But back to ​Liberty Recipes. The cookbook is a fascinating one, and I particularly love some of the slogans listed in the frontspiece; my two favorites are "Place meat and buns behind the guns" and "Husband your stuff; don't stuff your husband." 

Also interesting are the references in the foreword to the cookbook itself being much more convenient for reference by housewives rather than taking "too much trouble to hunt in a pile of leaflets for the recipes she wishes at the particular time she needs it" - a reference to the numerous bulletins and cookbooklets being published by the USDA and other government agencies. In addition, the foreword claims that although the recipes listed are designed for the "present emergency," "they should be usable and still practical even after the war clouds pass and Freedom is ours."

There are numerous bread recipes in the cookbook - both yeast and quick breads. In addition, the cookbook focuses on meatless and meat-saving recipes, a few salads, and numerous sugarless, low-sugar, and wheat- and fat-saving dessert recipes. 

This recipe for Sweet Potato Bread seemed quite modern, and a fun recipe to share in the lead-up to Thanksgiving. Although I have not had time in a while to bake yeast bread, I thought I would share it anyway. Maybe I can take a stab over the holiday. 

The original recipe makes references to other recipes, so I've combined the instructions for your convenience. A cake of yeast is about the same as dried yeast packets that are sold today. Although you can try it with RediRise or similar fast-acting yeast, I recommend plain ol' active dry yeast.

2 cups mashed sweet potatoes (about 5 potatoes of medium size.)
6 cups wheat flour
1 teaspoon salt
1 tablespoon fat (if desired.)
1 tablespoon sugar
1/2 cup lukewarm water
1 cake compressed yeast (or 1 envelope active dry yeast)
2 cups liquid

Use the potato water for the liquid. Pour it gradually over the hot mashed potatoes. When lukewarm add the softened yeast, salt, sugar, and fat. Stir in the rest of the flour gradually. When the dough becomes too stiff to stir, work in the remainder of the flour by kneading with the hands. It may take a little more flour or a little less depending upon the kind of flour used. The dough should be of such a consistency that it will not stick to the hands or to the bowl. Knead 10 or 15 minutes until the dough is smooth and elastic. Place in a bowl, cover, and keep it in q warm temperature (75 to 85 F). When risen twice its bulk, cut down and knead again. Then shape into loaves, place in greased pans, and set in a warm place. When light and doubled in bulk it is ready to bake. To prevent a crust from forming over the top of the loaf while rising, rub the surface with a little melted fat. Watch the rising and put into the oven at the proper time. If risen too long, it will make a loaf full of holes; if not risen enough, it will make a heavy bread.

Bake 45 minutes to 1 hour in a moderately hot oven (375 to 400 F). If oven is too hot, the crust will brown before the heat has reached the center of the loaf and will prevent further rising. The loaf should raise well during the first 15 minutes of baking; then it should begin to brown, and continue browning for the next 15 or 20 minutes. The last 15 to 30 minutes, it should finish baking and the heat may be reduced. When done, the bread will not cling to the sides of the pan. If a tender crust is desired, brush the bread over with a little melted fat as soon as it is taken from the oven.​

If you end up making this recipe, let us know in the comments how it turned out! There are lots of other interesting recipes to be had in Liberty Recipes, including a potato biscuit pie crust recipe, buckwheat spice cake, and cornmeal gingerbread, to name a few! Are there any recipes in there that you want to try?

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It's finally cold enough to bake in my neck of the woods. I made New York Gingerbread for a Halloween party this past weekend and it was delicious. You may be thinking of finally tackling the yeast bread you never made during the COVID shutdown. But like the early days of the pandemic when the shelves were empty of flour, during the First World War, wheat was in short supply. Poor wheat harvests in the fall of 1915 and 1916 meant that when the United States joined the war in April of 1917, there was not enough wheat to feed both the citizens of the United States and the military and their Allies. 

So the United States Food Administration embarked on a campaign to get Americans to voluntarily give up some of their favorite foods - including white bread made from wheat flour. By the 1910s white bread was ingrained (no pun intended) in the American diet and culture. It held onto its associations with wealth and refinement long after white flour became affordable and abundant. In addition, the conventional wisdom of nutrition science at the time elevated carbohydrates as a valuable source of energy. Which meant that both white bread and refined white sugar were considered healthful and important sources of the newly-discovered calories. Getting people to give up their favorite breakfast, side dish, and anytime (including midnight) snack was not going to be easy.

This pair of propaganda posters produced by the USFA illustrate the same primary point - that if everyone gave up a little, the compound effect would be enormous. You'll note they don't focus on getting Americans to stop eating white bread - just to consume less. The implication of both posters is that be reducing consumption by as little as one slice a day would really add up. 

Other campaigns, including Wheatless Wednesday (partner to Meatless Monday), told Americans to replace the slice of bread customary with each meal with a baked potato, especially after the potato surplus in 1918. Alternative grains, especially corn, were also touted as substitutes for white bread. Restaurants were banned from bringing rolls or bread to the table before customers ordered their meal (sugar bowls were out, too). By 1918, one way the Food Administration tried to control the consumption of white bread without instituting mandatory rationing was to require Americans to purchase two pounds of alternative grains or flour for every one pound of wheat flour. However, although other campaigns emphasized corn as a valuable substitute, there's evidence that people may have just discarded the additional flours they were forced to purchase. 

Despite these challenges, the fact that the United States was able to feed their military, and the Allies, on the same 1916 wheat harvest suggests that Americans did reduce their wheat consumption in 1917. 

Today we know that refined white flour is a little too efficient a carbohydrate, and that the vitamins and minerals in whole grain flour, and the added fiber, are generally much better for human health. For wheatless recipes from the First World War, check out this article from North Carolina State University Libraries. 

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Note: This article includes descriptions of wartime violence, genocide, and violence against women. Sensitive readers be warned.

Earlier this year, on Armenian Remembrance Day, President Biden officially declared the actions of Ottoman Turkey against Armenians during the First World War to be genocide. While some people might be aware of the Armenian genocide, I think fewer Americans are aware that it was part of the First World War. 

In the above poster, "You Won't Let Me Starve, Will You?" "Little Shushan" says, "My home has been destroyed. Father was taken away. Mother starved because she gave me all the food. I am so hungry and cold. Thousands of other children are hungry and cold, too." Directed specifically at Sunday Schools and children to raise funds for the American Committee for Armenian and Syrian relief, this poster is just one of the appeals made to Americans for charitable support for war-torn regions of Europe and the Middle East.

Americans in 1915 were intensely aware of the actions of the Ottoman Empire as it was widely covered by newspapers. Like many campaigns that used starving children in Belgium to raise relief funds or exhort Americans to change their eating habits, Near East Relief and Armenian and Syrian Relief efforts were undertaken as charitable endeavors. The United States never declared war on the Ottoman Empire, perhaps at the behest of relief organizers. But without military intervention, the genocide continued as late as the 1920s. 

Armenians were Orthodox Christian in a predominantly Muslim Turkish empire. Russia, Turkey's enemy, was also predominantly Orthodox Christian at the time, meaning Armenians were largely branded a "fifth column" of seditious enemy spies living within the borders of the empire. This attitude was exacerbated by the Battle of Sarikamish, in which the Ottoman forces attempted to invade Russia between December, 1914 and January, 1915. Unprepared for the winter weather, the Ottoman military lost more than 60,000 men in a resounding military defeat. In retreat, the Ottomans indiscriminately burned, looted, and massacred Armenian villages near the border. The Ottoman military commander blamed the Armenians for the defeat, saying they had sided with the Russians. This set off a whole host of anti-Armenian violence, despite the fact that many Armenian men had enlisted in the Ottoman military.

By the spring of 1915, the Ottoman Empire had launched a campaign of extermination against the Armenians. The lucky ones were able to escape. The not so lucky ones were systematically massacred or sent on forced death marches. The few Turkish politicians who protested were threatened with assassination. Any Muslim caught harboring an Armenian was threatened with execution.

Many Armenian men who were massacred were rounded up and taken away from their villages to be killed. So many bodies were dumped in the Tigris and Euphrates Rivers that the corpses clogged the waterways and had to be disposed of with explosives. The pollution caused disease for communities living downstream, even after the war was over.

Although charitable organizations worked in the "Near East" throughout the war, and Americans did donate thousands of dollars toward food and relief work, the brutality continued. Coinciding with the massacres of men, Armenian women, children, and the elderly were sent on forced marches into the Syrian desert, punctuated by violence. Those few who survived to arrive at camps after marching without food or water, saw their children sold to childless Muslim families, and the women systematically raped. Those who survived to 1916 and 1917 were ultimately also massacred, so the Empire could avoid freeing them after the war. In all, more than 90% of the Armenian population in the Ottoman Empire was killed or deported, a number scholars estimate at between 1.5 and 2 million people. 

The "Lest They Perish" poster above illustrates an Armenian (or possibly Syrian) woman with a child on her back standing in the midst of a bombed-out village. Despite the best efforts of the charitable organizations trying to help Armenians, most of them did, indeed, perish.

The use of hollow-cheeked women and children in war-torn regions was designed to pull on the heartstrings (and pockets) of Americans of all ages and backgrounds. Propaganda posters by charities like Near East Relief began in 1915 and continued until after the war, along with the genocide. Government-sponsored killings largely ended by 1917, but massacres continued on and off and widespread starvation threatened those who had managed to survive. This poster, "Hunger Knows No Armistice," succinctly points out that starvation was the post-war threat. 

Near East Relief was founded in 1915 in Syracuse, NY as the American Committee on Armenian Atrocities, in reaction to reports from Henry Morgenthau, Sr., who was serving as American ambassador to the Ottoman Empire. Morgenthau was a German-born Jew appointed by Wilson to serve as ambassador in 1913 - a position he initially refused because of Wilson's idea that Jews were well-suited to serve as a bridge between Christians and Muslims. He ultimately accepted the position, and although his work at first consisted mostly of protecting Jewish residents and Christian missionaries, he was soon absorbed by the plight of Armenians in the Empire. Despite his frequent reports of genocide and violence against civilians, the United States remained officially neutral. Frustrated by the Turkish government's refusal to stop the killings, and by the American policy of non-interference, Morgenthau resigned in 1916. In 1918 he published Ambassador Morgenthau's Story, an accounting of his conversations with Ottoman officials about the genocide. 

However, during his tenure as Ambassador, he was the primary contact for the organization that would become Near East Relief, and was in charge of disbursing charitable donations in Turkey. After his 1916 resignation, it is not clear who disbursed funds, but fundraising continued. In 1919 the committee became only the second charitable organization in American history to receive a Congressional charter. The American Red Cross had been the first. And although charitable efforts continued, they could not stem the tide of genocide. 

​The following video from Facing History & Ourselves, outlines the work of Morgenthau, the Committee on Near East Relief, and the American response (or lack thereof) to the Armenian genocide. 

Near East Relief continued their work, focused largely on rescuing Armenian orphans and housing and educating them in a complex system of orphanages inside and outside of Turkey. In 1922, with the burning of Smyrna, Near East Relief evacuated 22,000 children into neighboring states. Evidence suggests that Greek and Armenian neighborhoods in Smyrna may have been purposely set alight by Turkish soldiers. The Muslim and Jewish quarters remained undamaged by the fire. Greek and Armenian residents of Smyrna were subjected to additional massacres, rape, and deportation, both before and after the fire. 

​In 1930, Near East Relief pivoted to become the Near East Foundation, working on education and economic development efforts in the Middle East and Africa. It still exists as a charitable organization today and the Near East Foundation has created a museum and archive about its organizational history and origins in the Armenian genocide.

The U.S. Government never declared war on the Ottoman Empire. There was no military intervention. After the defeat of the Ottoman Empire, the Treaty of Sevres, and subsequent overthrow of Sultanate with the Turkish Revolution, there was an opportunity to create an Armenian state, which Woodrow Wilson had apparently been in favor of. However, his dreams of reorganizing the Middle East were dashed. The new Turkish government and Bolshevik Russia simultaneously invaded and partitioned the old Armenian Republic before Wilson's plan could be implemented. This led to the creation of both the Armenian Soviet Socialist Republic and the absorption by Turkey of portions of the former Armenian Republic, confirmed by the 1922 Treaty of Moscow between Soviet Russia and the new Turkish state.

Despite ample first-person evidence of the horrific, systematic, and state-sponsored massacres, and the promise by the Allied Nations in 1915 that the Ottoman Empire would be held responsible for crimes against humanity, no one was ever prosecuted. In fact, the lack of consequences for the genocide may have inspired Adolf Hitler's death camps.

​He wrote, "I have issued the command -- and I'll have anybody who utters but one word of criticism executed by a firing squad -- that our war aim does not consist in reaching certain lines, but in the physical destruction of the enemy. Accordingly, I have placed my death-head formations in readiness -- for the present only in the East -- with orders to them to send to death mercilessly and without compassion, men, women, and children of Polish derivation and language. Only thus shall we gain the living space (Lebensraum) which we need. Who, after all, speaks today of the annihilation of the Armenians?"

The rapid fall of the Ottoman Empire following the war likely played a major role in the lack of prosecution, as politicians were killed or dispersed and official evidence destroyed. In addition, it took until the Second World War to establish the United Nations and the criminal court at the Hague. Even so, international recognition of the genocide did not formally begin until the United Nations War Crimes Commission published a report in 1948 establishing what constituted war crimes. The Armenian genocide was cited as prime historical example of war crime and crimes against humanity.

But it was not until 1985 that the term "genocide" was officially given to the massacres. Most nations did not officially recognize the Armenian genocide until the very late 20th or early 21st centuries. In fact, the United States, which had put so much effort into charitable work and so little effort into military intervention, only just recognized the genocide this year (2021). The Turkish government still refuses to admit to that the actions against the Armenian people during the First World War amounted to genocide.

What is left of the Republic of Armenia became an independent state in 1991 with the fall of the Soviet Union. Today aligned politically and culturally with Europe, Armenians have transitioned fully to a capitalist economy. But their politics, like those of many nations, remain fraught in the modern era. In 2018 anti-government protests, named the 2018 Armenian Revolution, helped usher in political reforms. But other, older conflicts remain, including the Nagorno-Karabakh conflict between Armenia and Azerbaijan, which recently re-erupted in violence in the fall of 2020. A ceasefire was negotiated, and Armenians evacuated, but lasting peace remains elusive. 

To learn more about the Armenian genocide, visit the Armenian Genocide Museum of America.  

​The Food Historian blog is supported by patrons on Patreon! Patrons help keep blog posts like this one free and available to the public. Join us for awesome members-only content like free digitized cookbooks from my personal collection, e-newsletter, and even snail mail from time to time! Don't like Patreon? Join with an annual membership below, or just leave a tip!

Last week we learned about the big Dairy Exposition during WWI - this week we're examining the Free Milk for France movement, which coalesced about the same time.

This propaganda poster by F. Louis Mora from 1918 is one of the more famous of the food-themed propaganda posters of the First World War. In it, a soldier ladles milk out of a large milk can into the bowl of a French child, one of several, accompanied by a wounded French soldier with a tin cup and crutch. Judging by how bundled up everyone is, it's probably winter. 

Ironically, the Free Milk for France campaign actually focused on provided dried milk. On May 13, 1918, the Committee to Obtain Free Milk for France launched a fundraising parade. "The parade, consisting of two floats and an escort of soldiers and sailors, including a navy band, started from the First Field Hospital Armory at Sixty-sixth Street and Broadway and canvassed the city as far down as the Wall Street District," reported the New York Times the following day. "The money will be used to purchase powdered milk to be sent to France for the use of wounded soldiers, babies, and tubercular patients."

In the above photo, a woman dressed in overalls and a straw hat drives a team of horses pulling a large hay wagon. Another woman riding on the wagon is dressed in a military-style outfit holding a small bucket and a wooden shoe - likely soliciting donations. An American flag attached to a sheaf of hay is behind them. The first parade made over $1,000. 

The group launched another parade a few days later, on May 17th, parading "down Fifth Avenue from Fifty-ninth Street to Twenty-second Street yesterday afternoon." Featuring seven floats, including young society girls "dressed as milkmaids." ​

In the above black and white photo, a flat bed truck features a large float carrying a flowering tree, a live dairy cow, and at least five young women dressed as Brittany milkmaids. The edges of the float are surrounded by a white picket fence. 

On May 19, 1918, the New York Times published "America Sending Milk to France." The article is transcribed below:

One of the greatest sources of suffering in France has been lack of milk. The causes for this lack are manifold. In many instances the Germans slaughtered cows for beef whose greater value lay in their milk; in other instances the Government of France requisitioned the animals for army use, and in still others the farmers found themselves forced to kill their cattle on account of the shortage of pasture and fodder.

All in all there have been lose to the people of France about 2,000,000 cows, and the main source of maintenance of infants and children, of the crippled and the wounded, the sick and tubercular, lies in milk. At present the death rate of children in France is from 58 to 98 per cent. The number of wounded and crippled needs no repetition here. The increase in the ranks of the tubercular is appalling. Outside Belgium, perhaps, there is no other country which has so greatly succumbed to this disease.

The supply of milk in France has been depleted at least 16 per cent. Under present conditions infants must take vegetable stews as a food substitute. What this means to their health and their growth the mortality figures show. Wounded soldiers get heavy soups, which are well-nigh fatal in their effects. The tubercular of France have almost been forgotten. Milk has become a luxury far beyond the reach of the majority of them.

In order to do something to meet this situation and to conserve the milk they have, the French Government is taking vigorous measures. Great care is devoted to the protection of milch cows. From bombarded towns, under military escort, two or three at a time are led back to places of safety. Farmers are urged to make all sacrifices possible to provide proper feed for them. Within Paris a herd of cows is kept under civic care. Government restriction now forbids the serving of milk or cream for any purpose in restaurants, hotels, or public eating places after 9 o'clock in the morning. In private homes, rich or poor, milk is only given to young children and the sick. Milk in Paris costs 32 cents a quart, when it can be bought. 

It was in a desire to do something to change these conditions that Mrs. Warren McConihe and Miss Josephine Osborne organized the Free Milk for France Fund. Mrs. McConihe had seen the soldiers suffering greatly for want of milk, she had seen them grow feverish under the influence of heavier foods. She had seen the Belgian and French refugees almost starved for lack of milk. Upon her return to this country she found that America had enough milk to send some across. Because it requires less shipping space, she chose powdered milk. It is scientifically prepared by subjecting fresh, pure, full-creamed milk to a rapid evaporating process, which preserves the nutritive solids and keeps without ice for months. 

The milk when prepared costs about 13 cents a quart. There is no other cost. The Government of France has taken over the details of transportation. It is the aim of the organization to send one ton of milk a day. All that is necessary is to mix with hot water. The milk in this form has been recommended even for home use by Dr. Hermann M. Biggs, State Health Commissioner; Dr. S. Josephine Baker of the Child Hygiene Bureau, and Dr. Charles G. Kerley, a child specialist. At a cost of $1,100 a ton of dried milk is sent across, enough to feed 8,400 babies or wounded soldiers or tubercular patients. $52 will send 100 pounds of dry milk or 40 quarts of liquid; $5.20 will sent ten pounds, or forty quarts, and 13 cents will send one quart.

The aim of the Free Milk for France organization is to have the nation as a whole respond to its work. Branches are being organized all over the country. The headquarters of the fund is at 675 Fifth Avenue.

This beautiful propaganda poster from the First World War is the result of a controversy. The fresh-faced young white woman in her United States Food Administration-approved food conservation uniform and cap, gestures to a table with an enormous glass bottle of milk, a huge block of butter, a wheel of cheese, and what is either a mound of cottage cheese or some sort of milk pudding. A framed view of dairy cows in a green field floats behind her. It exhorts the reader to "Eat more MILK." But why?

Throughout World War I in the United States, dairy farmers struggled. Feed prices went up, and retail prices of milk went up, but the wholesale prices that farmers got from milk dealers and dairies remained static. ​Despite dozens of local and state and federal inquiries, no single culprit for high milk prices was ever discovered. The result of high prices combined with government advocating for increased production and Progressive Era ideas about the importance of cow's milk in the diet, particularly for children, meant that by the spring of 1918 there was a serious milk surplus. For several years, the butter, cheese, and condensed milk industries had absorbed the milk surplus, but by the spring of 1918 they were also over capacity. 

The United States Food Administration, in conjunction with state governments, embarked on a campaign to try to get Americans to consume more milk, with limited success. In May of 1918, New York City hosted the National Milk and Dairy Farm Exposition at the Grand Central Palace. New York State Governor Charles Whitman opened the exposition, and United States Food Administrator Herbert Hoover also attended. Home economists praised milk-based dishes such as puddings, custards, and the use of cottage cheese and brick cheeses - hence the phrase "Eat more milk," rather than "drink," as drinking cows milk was not common among adults. Cottage cheese and brick cheese were touted as affordable meat alternatives. Despite the classic Progressive Era boosterism, including the attendance of "famous" cows at the exposition, retail milk prices remained relatively high, with seasonal dips in the spring and early summer.

Federally fixed milk prices helped solve the problem short-term, but even after the war, dairy farmers were subject to a Congressional investigation to determine whether they price gouged consumers (they didn't), and the right of farmers to form co-ops was in danger of becoming illegal under anti-trust laws. Ultimately, it was falling grain prices and rising postwar demand that evened out prices, although to this day the dairy industry still struggles.  

​Even after the war, Progressive Era ideas about the importance of cow's milk in the diet persisted, and were recycled during the Second World War. 

The Woman's Land Army of America came out of the women's suffrage movement as a way for young, largely college-educated women to prove their worth during wartime by providing agricultural labor to make up labor shortages thanks to the draft, better wages in industrial work, and the need to increase agricultural production. The movement started in New York State, and has been ably chronicled by Elaine Weiss' book The Fruits of Victory. 

This beautiful propaganda poster from the University of Virginia Training School for the Woman's Land Army of America is just delightful. The imagery is evocative. A young woman holding an American flag, which billows out behind her, is dressed in a khaki uniform and riding a plow horse through a green agricultural field, simultaneously calling to mind a mounted standard bearer, Teddy Roosevelt's Rough Riders, and Army cavalry. In the foreground, two young women in matching blue uniforms share the load of a bushel basket laden with vegetables. The woman at left has a hoe over her shoulder, reminiscent of how a soldier might carry a rifle. The woman at right carries what appears to be a milk pail. Far in the background, what appears at first glance to be a field of ripe wheat is in fact a golden line of uniformed women with agricultural implements on their shoulders, marching behind the leading three.

The costumes were among the official Woman's Land Army costume - in khaki and blue chambray. A loose tunic with full sleeves (rolled up) and a cinched waist falls to the knee, covering military-style jodhpurs and puttees over sensible shoes. A broad-brimmed hat and a kerchief around the neck complete the sensible outfit, which somehow still scandalized some members of the public at a time when women's skirts rarely rose above the ankle. 

The poster is advertising the Woman's Land Army's Training School at the University of Virginia. Designed to give young women basic agricultural skills, and sometimes specialized skills like the use of tractors, the schools were generally free, but required payment for room and board, as this one does at $5.00 per week for a two week course. 

Sometimes called "farmerettes," likely a combination of the terms "farmer" and "suffragette," and one which not every member of the Woman's Land Army enjoyed. But then, not every farmerette was a member of the Woman's Land Army, and the term actually predated the U.S. entrance into the war. The women saw some success in the adoption of their labor in agriculture, but it created no sea change of labor distribution post-war. Most farmers outside orchards and truck farmers mechanized in the face of labor shortages, rather than using farmerettes or farm cadets (teenaged boys released from school to work on farms). And increasing specialization of crops and livestock meant that mechanization was easier and more profitable than hiring young women at good wages for just 8 hour days (pre-war farm laborers had no such protections). 

The Land Army would be revived during World War II, this time divorced from its suffragist origins and encouraging young people of both sexes to assist with farm labor. But that's a post for another day. 

Fruits of Victory: The Woman's Land Army of America in the Great War
by Elaine F. Weiss

Weiss tracks the evolution of the Woman's Land Army in America, focused primarily on New York State, which was where the WLA officially began in the U.S. In intimate detail, she introduces us to a whole host of historic characters, including leading lights of the women's suffrage movement, and how they tried to prove women's agricultural labor was the future. 

Cultivating Victory: The Women's Land Army and the Victory Garden Movement 
by Cecilia Gowdy-Wygant 

Cultivating Victory examines the interrelationships between the British and American Woman's Land Armies, as well as their connections to the war garden and victory garden movements. Covering both the First and Second World Wars, Gowdy-Wygant compares and contrasts the efforts in both nations and the differences and similarities between both wars. 

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The United States entered the First World War on April 6, 1917. On April 13, New York State Governor Charles S. Whitman appointed a Patriotic Agricultural Service Committee. On April 17, an Act of the New York State legislature created the New York State Food Supply Commission. 

This propaganda poster is likely from the spring of 1917 for several reasons. First, by the fall of 1917, the commission had changed its name to the New York State Food Commission, Second, the emphasis on laborers with farming experience, rather than the inexperienced, was a hallmark of early efforts to increase agricultural production. 

The poster reads:

"New York State Food Supply Commission for Patriotic Agricultural Service. Wanted at once, men and boys who have had actual farm experience for work on farms. Also, women for work in farm homes. Show your patriotism by helping increase your country's food supply. Farmers - Do you need additional labor on the farm? Are your shipments of seeds, fertilizers or machinery held up? Can you get what you need? Do you want help in the control of insect pests or plant diseases? Do you have difficulty with storage and shipping facilities, containers, or marketing problems? Do you need a short-term loan for financing your farm operations? Do you want information on the home preservation of foods? To Enroll for Farm Work or to Obtain Help on Any of the Foregoing or Other Matters. Apply to the Commission's County Representative. New York State Food Supply Commission, Albany, N.Y."

Interestingly, this poster not only focuses on farm labor, seed acquisition, farm loans, etc., but also on securing women's labor "for work in farm homes." The general idea was that women could help relieve some of the household burden on farm wives, and assist with food preservation, so that farm wives, who were often more experienced in farm management than most farm laborers, could assist their husbands. 

Neither plan really worked out well. The few women who were interested in farm labor wanted to do the agricultural work - not housework. And while experienced farm hands were in high demand, that drove wages up considerably - not every farmer was able to afford them. The Food Supply Commission coped by helping some farms modernize. They purchased a series of tractors - then still a rarity in the Northeast - and helped farmers acquire seed potatoes, beans, and more. But it took until the end of 1917 for the Commission to find its footing. By then, it became a partner of the United States Food Administration, working hand-in-hand with Hoover.

You can read more about the New York State Food Supply Commission and its early work in its annual report for 1917, published in 1918. 

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As you may know, I am a huge fan of Ida Cogswell Bailey Allen. A PROLIFIC cookbook author with over fifty titles to her name, I'm not sure anyone has ever done a comprehensive bibliography of her work. So when I saw this little cookbook on Etsy, I squealed.

I squealed in part because, as far as I can tell, this is one of her first cookbooks! And I also got excited because she is listed as an "endorsed lecturer" for the United States Food Administration!

The cookbook does have a few ration-friendly recipes in the very back - basically for wheatless baking recipes. But the majority are regular ol' recipes designed for The Citizens' Wholesale Supply Company from Columbus, Ohio. There's not a lot out there on this company, but from what I can tell it started out as a co-op, and then morphed into a company focused on food products - the Golden Rule brand. The Golden Rule Cook Book, (not to be confused with THIS Golden Rule Cook Book of meatless and vegetarian recipes), doesn't appear to be digitized anywhere, nor are there many versions for sale online. Which makes it all the more interesting!

It was likely designed as an advertising cookbooklet, which were a common advertising device for food products and companies from the 1890s until quite recently. As you can see, the recipes all call for at least one Golden Rule brand ingredient, often a flavoring extract. This "French Peach Pie," however, caught my eye. It appeared to be an upside down cake, albeit baked in muffin tins. Ida Bailey Allen probably called it "French" because it loosely resembles tarte tatin. I wasn't sure exactly how many muffin tins, as I knew some historic tins were only 6 muffins big, and I had only a 1 dozen pan. So I decided to make a few changes. First, I made it in a round cake pan, instead of individual cakes in a muffin tin. I also added chopped pecans, because I had some and that sounded good with peaches. I added a pinch of salt, because Ida never does and baked goods taste flat without it. More commentary with the recipe.

I put the "pie" in quotes because this is really an upside down cake. If I make this again, and I think I will, I am going to make a few more changes, mainly using regular all-purpose flour and using the full egg, instead of just the yolk, as the batter was a bit dry and needed an infusion of extra milk. I even added a little of the leftover peach juice!

Here's the verbatim recipe:
Butter muffin tins thoroughly, and half fill with sliced canned peaches, adding a teaspoon of juice to each compartment. Make a cake batter of one tablespoon butter, one-half cup sugar, one-fourth cup milk, one cup bread flour, one egg yolk, one teaspoon Golden Rule Baking Powder, and a few grains Golden Rule Nutmeg. Drop a spoonful on each pan, set in the oven, and bake slowly for thirty minutes. Then invert, and serve with lemon sauce, or Golden Rule Marshmallow Whipped Cream.

Here's my translation:
1 quart canned peaches
1 tablespoon butter, softened
1/2 cup sugar
1 egg yolk
1/4 to 1/2 cup milk
Leftover peach juice
1 cup bread flour
1 teaspoon baking powder
pinch of salt (1/4 teaspoon at least)
1/2 teaspoon cinnamon
1/4 cup chopped pecans (optional)

Well-butter a 9 inch round cake pan. Add the peach slices to the bottom of the pan (I was missing a few from my quart from an earlier snack), and a few tablespoons of the juice. In a large bowl, cream the butter and sugar (it WILL work, just takes a minute), then mix in the egg yolk. At this point I dithered between adding the milk or adding the flour, or alternating. I ended up adding the milk and blending well before adding the flour, baking powder, cinnamon, and chopped pecans. This was VERY thick and did not even absorb all the flour, so I added another a little more milk and the remaining peach juice (about 1/4 cup) to make something more closely resembling a thick batter. I dolloped spoonfuls into the pan and tried to spread it out as best I could. I then baked it at 350 F (a "slow" oven is usually between 300 and 350 F), and 30 minutes wasn't quite long enough, as it was a larger pan, so I baked it for probably 40ish minutes, or until the cake was starting to turn golden brown at the edges. 

I then used a knife to loosen the edges of the cake, placed a cake plate on top of the pan, and flipped to release. Only a little of the cake stuck to the bottom - likely because I added a smidge too much milk. 

The cake was oddly firm-textured, I think because of the use of bread flour, and a bit dense. Next time I make it I am definitely using all-purpose flour and a whole egg and we'll see how that turns out. And I'll add a little more salt next time. And more peaches! There were insufficient peaches. Lol. And I think this recipe would be much better with fresh peaches, but canned were perfectly fine. ​

The Golden Rule Marshmallow Whipped Cream I did not try, but it is simply whipped cream stabilized with a tablespoon or so of marshmallow creme. Liquid cream is much better, in my opinion! Especially since this cake was quite sweet. 

Interestingly, although this dessert is not in the World War I section of wheat-saving recipes, it calls for just one tablespoon of butter and one egg yolk, at a time when butter was rationed and eggs were often scarce. It would also be easy to shift this recipe to all barley flour or all or part rye flour to substitute for the wheat. The sugar could also probably be substituted in part or all for honey or maple syrup, which would give added moisture to the batter as well. 

What do you think? Would you try French Peach "Pie?" Maybe next time I'll be brave enough to try it in the muffin tin!

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