This beautiful propaganda poster from the University of Virginia Training School for the Woman's Land Army of America is just delightful. The imagery is evocative. A young woman holding an American flag, which billows out behind her, is dressed in a khaki uniform and riding a plow horse through a green agricultural field, simultaneously calling to mind a mounted standard bearer, Teddy Roosevelt's Rough Riders, and Army cavalry. In the foreground, two young women in matching blue uniforms share the load of a bushel basket laden with vegetables. The woman at left has a hoe over her shoulder, reminiscent of how a soldier might carry a rifle. The woman at right carries what appears to be a milk pail. Far in the background, what appears at first glance to be a field of ripe wheat is in fact a golden line of uniformed women with agricultural implements on their shoulders, marching behind the leading three.
The costumes were among the official Woman's Land Army costume - in khaki and blue chambray. A loose tunic with full sleeves (rolled up) and a cinched waist falls to the knee, covering military-style jodhpurs and puttees over sensible shoes. A broad-brimmed hat and a kerchief around the neck complete the sensible outfit, which somehow still scandalized some members of the public at a time when women's skirts rarely rose above the ankle.
The poster is advertising the Woman's Land Army's Training School at the University of Virginia. Designed to give young women basic agricultural skills, and sometimes specialized skills like the use of tractors, the schools were generally free, but required payment for room and board, as this one does at $5.00 per week for a two week course.
Sometimes called "farmerettes," likely a combination of the terms "farmer" and "suffragette," and one which not every member of the Woman's Land Army enjoyed. But then, not every farmerette was a member of the Woman's Land Army, and the term actually predated the U.S. entrance into the war. The women saw some success in the adoption of their labor in agriculture, but it created no sea change of labor distribution post-war. Most farmers outside orchards and truck farmers mechanized in the face of labor shortages, rather than using farmerettes or farm cadets (teenaged boys released from school to work on farms). And increasing specialization of crops and livestock meant that mechanization was easier and more profitable than hiring young women at good wages for just 8 hour days (pre-war farm laborers had no such protections).
The Land Army would be revived during World War II, this time divorced from its suffragist origins and encouraging young people of both sexes to assist with farm labor. But that's a post for another day.
Woman's Land Army Books
by Elaine F. Weiss
Weiss tracks the evolution of the Woman's Land Army in America, focused primarily on New York State, which was where the WLA officially began in the U.S. In intimate detail, she introduces us to a whole host of historic characters, including leading lights of the women's suffrage movement, and how they tried to prove women's agricultural labor was the future.
by Cecilia Gowdy-Wygant
Cultivating Victory examines the interrelationships between the British and American Woman's Land Armies, as well as their connections to the war garden and victory garden movements. Covering both the First and Second World Wars, Gowdy-Wygant compares and contrasts the efforts in both nations and the differences and similarities between both wars.