It's Juneteenth! Thanks to everyone who joined us for Food History Happy Hour. This week we make the Rose in June cocktail from the 1917 "Recipes for Mixed Drinks." We discussed Juneteenth, red velvet cake, victory gardens including propaganda and the exclusion of Black farmers and imprisoned Japanese Americans, the role of visuals in influencing taste, Black Food Historians You Should Know, disparities in book contracts, hot weather foods, salads, summer kitchens, how historical peoples coped without air conditioning, how historical peoples kept foods cold before refrigeration, ice and ice cream in the ancient world, rural electrification and electric refrigerators, the Frigidaire Cookbook, icebox pie, racial stereotypes in food advertising, including the history of the "Aunt" and "Uncle" terms, including Uncle Ben and Aunt Jemima, the history of the mammy trope, the tragedy of child caring roles, What Mrs. Fisher Knows About Old Southern Cooking, Black children in advertising, Franchise: the Golden Arches in Black America, the forthcoming book scanner I ordered, monuments and statues, and we ended with a signal boost for the James Hemings Society.
Rose in June Fizz (1917)
The "Rose in June" cocktail comes from the "Fizz" section of Recipes for Mixed Drinks by Hugo Ensslin (1917).
The original recipe calls for: Juice of 1 orange Juice of 2 limes 1 jigger raspberry syrup 1 jigger gin Shake well in a mixing glass (or cocktail shaker) with cracked ice, strain into Collins glass and fizz with sparkling water OR - if you don't have fresh citrus fruits OR raspberry syrup - you can substitute 1/3 cup orange juice, 1/4 cup lime juice, a heaping tablespoon of raspberry (or in my case, strawberry) jam, and the gin. Very nice, very refreshing, but sadly NOT pink.
Here's a roundup of links related to everything we talked about (in addition to all the links above!):
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Thanks to everyone who joined in this weeks' Food History Happy Hour! In this episode we made the Guadalcanal Cocktail and discussed rhubarb, abolitionist boycott of sugar and the slave trade, rhubarb recipes and all the animals who are eating my rhubarb, breakfast cereals, in particular GrapeNuts and the real story GrapeNuts ice cream (and its predecessor GrapeNuts pudding), graham flour and graham pudding, Kellogg v. Post cereals (as seen on The Food That Built America), including the history of Granula, the accident of corn flakes, C.W. Post and the California Fig Nut Company, sugary breakfast cereals in the 1950s and on, shredded wheat, the Victorian interest in grain-based products with milk on top, Wheatina, frog eye salad, Cool Whip, rural v. urban breakfast trends, food deserts, housing policy and suburbs, TV and dinners, the addictiveness of sugar, the food pyramid, the history of lunch, including nuncheon, and the introduction of fellow food historian Niel De Marino, who specializes in 18th century foodways and runs The Georgian Kitchen, Russian/Georgian food and cookbooks, Black Panthers, and the reaction to the film "Birth of a Nation."
With a cameo by Sweetie Pie, of course! And I believe this was our longest and most lively Food History Happy Hour yet! Guadalcanal Cocktail
1 jigger bourbon (Old Crow is most accurate)
2-3 ice cubes unsweetened grapefruit juice In an old fashioned glass, pour jigger of bourbon over ice. Fill with grapefruit juice and stir. The REAL Story of Grape Nuts Ice Cream
Well as you may know I get a lot of media requests, so one on the origin of Grape Nuts ice cream was fun to research, even if the request was VERY last-minute. Sadly, my commentary on the history did not make the cut of the rather frivolous radio spot (annoying, considering how much work I put into it, all free of charge), but it DID result in some fun research on Grape Nuts ice cream, which was, sadly, NOT invented by Hannah Young in Wolfville, Nova Scotia in 1919, as many people, including her grandson Paul, have claimed. Or at least, Hannah may have come up with the combination independently (although I doubt that could ever be verified), and likely had a hand in popularizing it in Nova Scotia, but I've found references that predate Young by at least 10 years.
This reference, from the American Housekeeper Advertiser dates to 1909 and is the earliest published reference I could find.
Of course, in 1916, the Post company published, "Good Things to Eat From Wellville."
The first recipe listed in "Good Things to Eat" is very similar to the one from the American Housekeeper Advertiser, but the second is simply vanilla ice cream with Grape Nuts folded in. Also notice with "coffee" flavored Postum ice cream! The cookbook also includes Post Toasties ice cream and several other confection recipes using the cereals. And of course, all these recipes predate the 1919 Hannah Young story.
At any rate - it was a fun research project and I'm glad I was able to add to the historiography of Grape Nuts Ice Cream.
Here's a flurry of other links related to tonight's talk!
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Thanks to everyone who joined me on Friday for Food History Happy Hour live on Facebook. This week we discussed the role of riots and boycotts in history and food history, touching primarily on the food boycotts and riots and high cost of living protests of 1916/1917 which occurred around the globe. We also talked about women's suffrage and farmerettes, midnight suppers, Frank Meier, inventor of the bees' knees cocktail and his role in WWII, poison candy and the Pure Food and Drug Act of 1906, food and riots or protests, including the role of food and cooking in the Civil Rights movement, Laura Ingalls Wilder and the Little House Cookbook, L. M. Montgomery, requests for next week, and a brief introduction to the history of gelatin, beaten biscuits, and other formerly upper-crust foods which became inexpensive convenience foods. If you want to watch back episodes you can check them out on right here on the blog or I am hoping to upload full episodes to YouTube now that my channel is officially verified! Bees' Knees Cocktail (1936)In 1936 Frank Meier published "The Artistry of Mixing Drinks," a beautifully designed little bartender's guide based on his time as the head bartender at the Hotel Ritz Carlton's Cafe Parisian, which opened in 1921. Frank had purportedly trained at the Hoffman House in New York City before taking on his new role at the Ritz. He served as head bartender and host for over twenty years and even played a role in the French Resistance during WWII, when the Ritz became German headquarters. Meier was a well-known originator of cocktails, including the famous "Bees' Knees," which he invented sometime in the 1920s. It became popular in the United States during Prohibition, likely because the honey and lemon masked the taste of bathtub gin. Frank's original recipe reads: "In shaker: the juice of one-quarter Lemon, a teaspoon of Honey, one-half glass of Gin, shake well and serve." A more modern recipe might be: Juice of 1/4 lemon (or half a tablespoon) 1 or 2 teaspoons of honey 1 or 1 1/2 ounce gin Shake over ice and serve in a cocktail glass. One teaspoon of honey definitely wasn't enough for me - I couldn't taste the honey at all! Perhaps "a dollop" might be a better descriptor. Here are some resources on some of the topics we discussed tonight:
Next week we'll be discussing Easy Bake Ovens, Jello and aspic, foods of the 1950s and '60s, and all sorts of other fun stuff. See you then! If you liked this post and would like to support more Food History Happy Hour livestreams, please consider becoming a member or joining us on Patreon. Members and patrons get special perks like access to members-only content.
In these days of stay at home orders, lots of folks are cooking at home more. And because we're supposed to grocery shop as infrequently as possible, lots of folks are also stocking up on food. So I thought this United States Department of Agriculture pamphlet (or possibly series of posters) from World War II on how to prevent food waste in storage and use would be fun and might include some bright ideas we can use again today. Published by the Home Economics Department of the USDA, these images are courtesy of the National Archives and Records Administration. Join the ranks - Fight Food Waste in the home
Like during the First World War, preventing food waste in WWII was a way to help keep food supplies freed up for soldiers and the Allies. In addition, canned foods could be scarce from time to time, and so Americans were growing and home canning their own more than ever. In particular, meat and dairy products were precious and sometimes difficult to get, even with ration points. Preventing food waste not only helped secure the food supply, it also saved money. By the 1940s, the majority of Americans had access to electricity and therefore electric refrigeration. But while refrigerator companies wasted no time touting not only the benefits of electric refrigeration, but also how to use fridges, sometimes old habits died hard. Storing dairy products at room temperature, for example. Other old-fashioned wisdom like on how to store fresh vegetables, was sometimes lost. So home economists like those at the USDA took it upon themselves to make sure all Americans had access to correct food safety information. Milk and Eggs - Nature's Food clean, covered, cold... will stay good!
If you're wondering why "clean milk" will only keep a few days in the fridge, it's likely that the milk being referred to in the pamphlet was raw and unpasteurized. You'll notice in the photograph that the woman is placing a glass bottle of milk in the fridge, and quite near the freezer compartment. The rest of the refrigerator is full of glass refrigerator dishes - designed to keep food "clean, covered, and cold." The baby is present to remind parents of the importance of keeping even dessert dishes cold and unspoiled. Meat, Poultry, Fish are full of flavor, a cold dry place is what they favor. The meat dish in refrigerator is an ideal place.
Here again the same woman is putting raw meat in the "meat drawer" of the refrigerator - located directly below the freezer compartment. It appears to be a metal drawer that slides out completely, presumably for ease of cleaning. Most delightful for me are the photographs of the root cellar (center) and spring house (right). Of course, the earth keeps things at a constant 54 degrees F, and spring houses often were full of constantly running water, which not only kept the building cool, but some foods could also be placed in the water to keep them even colder. This was a common way to keep foods cool before electric refrigeration. Hung in the well or sunk in a running stream, the water would leach heat away from the foods and keep them cool. Cooked Meat, Poultry, and Fish
Cooling hot foods quickly before refrigeration is still recommended by health department professionals. Most botulism cases come not from poorly canned foods, but from foods left over overnight or for several days and being reheated and consumed. Save Every Drop of Oil or Fat
Of course during the war, waste fats were saved for munitions manufacturing. But here was have answered the age-old question as to whether or not you should store your bacon grease in a coffee can at room temperature like grandma used to - don't! I recommend a glass container (canning jars are nice) in the fridge or freezer. It lasts forever there, the glass container won't rust, and is easy to clean. Wilt Not, Waste Not.... Fresh Vegetables
I am extremely tempted now to store my celery not in the crisper drawer, but in a jar of water! Of course, finding a place for it to stand upright is difficult... However, you can store cut celery in water - it will become extremely crisp. Fresh corn, garden peas, and young fresh lima beans all convert sugars to starches quite quickly after being picked. Keeping them in their pods helps prevent them from drying out. Fresh Fruits Are Best In Season with care... they'll keep within reason.
If you've ever taken a container of raspberries from the fridge with dismay to see them growing mold, perhaps it would be best to follow this advice. Certainly don't wash berries until just before use. But my goodness - I wish I had the sort of fruit rack pictured above - pears are the hardest by far to keep from spoiling or ripening too quickly. A Cool Airy Place to Suit Hardy Vegetables and Fruit.
I like this wooden storage rack as well, apparently made from wooden fruit crates. Apples and citrus up top, a large cabbage and perhaps onions (with covering) on the second rack, and potatoes, covered to keep from sprouting and turning green, on the bottom. One lament of mine is that modern kitchens almost NEVER have good storage for vegetables like this. To Keep bread, Cake, and Cookies Nice, protect from insects, mold, and mice.
Do you have a bread box? My mother-in-law does, and my parents' house has a built-in bread drawer in the kitchen - made of metal. I do not have a bread box, largely because we keep things in plastic these days and thus don't need the close quarters of the wooden or metal box to keep bread wrapped in paper from drying out. But definitely in July and August I keep my favorite cracked wheat sliced bread in the fridge, otherwise it does mold quite quickly. Sugar - Flour - Cereal - Spice
I am proudest, perhaps, of my baking cupboard, in which almost everything is stored in lovely, air tight glass jars. The brown sugar is never hard, the flour stays fresh, and the dried fruit don't get TOO dry. Storing things in air-tight containers also prevents an infestation of Indian meal moths, which I had the misfortune of dealing with precisely once before I started storing everything in glass. I think they came in with a batch of bulk peanuts in the shell. Of course, they get their name from "Indian meal" - a.k.a cornmeal. They also keep out mice and other insects, although thankfully I have never experienced weevils. The few home-canned foods I have on hand (and homemade booze), I keep in cupboards so they stay in the dark. I have heard of the mysterious and delightful-sounding kitchen accoutrement called a "fruit room" - a cool, dry, dark place perfect for storing not only fresh fruit but canned goods. My dream home has one, along with a butler's pantry. How do you store foods in your home? Do you have a fancy pantry? Or do you make do with kitchen cupboards and a metal rack, like I do? If you liked this post, please consider becoming a member or joining us on Patreon. Members and patrons get special perks like access to members-only content.
Thanks to everyone who joined me last night for Food History Happy Hour live on Facebook. I had a blast and everyone asked such great questions!
In this week's episode, we covered a LOT of ground and discussed how applejack is made, shrub, eugenics, Americanization of immigrants, comparisons between modern issues with dairy farming, dumping milk, and plowing under fields of vegetables and what happened during WWI and the Great Depression, types of dairy cows and how dairy farming works (including a discussion of veal), Victory gardens, agricultural policy history, historic baking, and flips (including Tom & Jerry). WHEW! The hour flew by and I had so much fun. You can watch the whole thing below.
And of course, I made a vintage cocktail! This week's cocktail is the Applejack Rabbit and it comes from the 1946 cocktail book, The Roving Bartender by Bill Kelly.
We talked a little bit about cocktail glasses and serving sizes because of course this week I did NOT use a Collin's glass, but rather a small martini glass. In his introduction to The Rover Bartender, Kelly writes, "As the drinks are shorter now, the glasses for mixed drinks should be shorter and the drink recipes in this book are especially for cocktail glasses of not over 2 1/2 ozs. If a larger glass is used, the proportions will have to rise. You may serve a pony of cognac in a 20 oz. snifter glass, but if a cocktail glass is not near full it is unsatisfactory to the customer." I can certainly agree! But as someone who prefers a cocktail to be only a few ounces, I can't say I enjoy the generally much larger glasses of modern bars and restaurants. They may be easier to handle and clean, but they're too big! Applejack Rabbit Cocktail (1946)
The original recipe is as follows:
1/2 spoon brown sugar (I used about half a tablespoon) 1/2 oz. orange juice 1 dash lemon juice 1 oz. applejack brandy Pour over ice in a cocktail shaker and shake for longer than you think you should to make sure the brown sugar is dissolved. Strain into a small cocktail glass, such as martini glass or old-fashioned champagne glass. Sip cold. Virginia Apple Cake Recipe
And, since we talked about historic baking, I thought I would share the recipe for apple cake I found recently in my copy of Virginia Hospitality (1976, my copy is the 1984 reprint). This particular Junior League cookbook is quite good with many of the recipes arranged by region and with decent head notes for many. Alas, this "Apple Cake" has neither headnotes nor region assigned. But it looked intriguingly easy and used up quite a bit of apples.
However, as I discussed in the episode, it really is a strange cake. As such, while I've included a photo of the original recipe, I've written my own version to help walk you through how the recipe should work.
2 cups flour
2 cups sugar 2 teaspoons baking soda 1 teaspoon cinnamon 1/2 teaspoon nutmeg 1/2 teaspoon salt (note - I would add 1 teaspoon next time, the cake tasted a bit "flat") 4 cups apples, peeled and finely diced (about 3 medium apples) 1/2 cup walnuts, chopped 1/2 cup (1 stick) butter, softened 2 eggs slightly beaten Preheat oven to 325 F. Grease a 9"x13" baking dish (I used metal). Whisk dry ingredients in a bowl, then add apples and walnuts and stir to coat. If butter is refrigerated, microwave in 10-15 second intervals until very soft but not totally melted. Add butter and eggs to the dry ingredients and mix/fold with a wooden spoon until no loose flour remains. It will seem like not enough moisture - just keep folding, it will come together. The batter will be very thick. Do not overbeat. Spread evenly in the pan. Bake for 1 hour or until done. (I baked mine for 1 hour and 5 minutes, as the middle still seemed a bit soft). In all, my husband LOVED this recipe, but it was not my favorite. Next time I would definitely add some extra salt as the cake tasted a bit "flat" without it. In retrospect, I also MIGHT have accidentally added 2 teaspoons of cinnamon instead of one? Oops. It was too much cinnamon for me, but as I said, my husband loved it as it reminded him of carrot cake. Baking it for an hour at 325 seemed like way too long, but it did result in nicely caramelized edges (all that sugar). However, all the apples melted into the cake! So next time I would probably cut them a bit bigger. I did almost mince them in some cases.
So what did you guys think of this week's episode? Are you going to join me next Friday on Facebook? I hope to see you there! Thanks again to everyone who watched live and remember, if you have any burning food history questions, you can send them to me in advance, message The Food Historian on Facebook, or ask live during the broadcast. See you soon!
If you liked this post and would like to support more Food History Happy Hour livestreams, please consider becoming a member or joining us on Patreon. Members and patrons get special perks like access to members-only content.
In an effort to cope with COVID-19 and all the shelter in place orders out there across America, I decided to host a Food History Happy Hour, live on Facebook! I'll be hosting these each Friday evening at 8 PM eastern standard time for anyone who wants to join.
I'll make a historic cocktail - alcoholic or non-alcoholic - live on the air, and then take questions related to food history! I can't always promise I'll know the answer every time, but that's what my trusty phone is for - googling.
This week I made a Hoffman House Fizz, from the Hoffman House Bartender's Guide, published in 1912.
Hoffman House Fizz Recipe Juice of half a lemon 1/2 teaspoonful powdered sugar 1 jigger Plymouth gin 1 teaspoonful cream Shake well. Pour into glass simultaneously with seltzer (I used lemon-lime) and drink while effervescent. This was a surprisingly refreshing beverage. Please note that Plymouth gin is sweeter and mellower than the typical London Dry Gin. I used American gin, Bluecoat brand, which is similarly sweeter and mellower. I did feel it needed a bit more cream to temper the acidity of the lemon juice - I would add a tablespoon or more next time. A smidge more sugar (a full teaspoon) would probably also temper the lemon juice a bit. In all, I would probably drink this again. Thanks again to everyone who joined for the livestream and I hope to see more of you next week, when I'll be doing a historic beverage based on cranberry juice and we'll talk about cranberry scandals! See you then!
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This article, from the December, 1942 issue of Good Housekeeping magazine, illustrates the first Christmas under rationing for Americans. Although the Japanese had attacked Pearl Harbor on December 7, 1941, rationing did not go into effect until 1942. Good Housekeeping set the standard for women's magazines in the period, and had the still-famous "Good Housekeeping Seal of Approval" to its name. But in this instance, the magazine, as many other publications in the period, served as an arm of the government's propaganda machine. Here, the article outlines the Basic 7 nutrition recommendations and gives advice for how to shop around shortages and rationing. The article has no author, which is another clue that it probably came straight from Uncle Sam's on-staff nutritionists and home economists. "PLAN YOUR HOLIDAY MEALS THIS WAY AND YOU'LL MEET Uncle Sam's recommendations FOR NUTRITIOUS MEALS""Planning Is Important. It's imperative this year to cut down on deliveries and trips to market, to shop early in the week, so there will be less crowding in the stores, to stock up on staples, and to plan for the purchase of perishables, so the refrigerator is never overcrowded. And we should not go back on Uncle Sam by failing to measure up to his recommendations for truly nutritious meals. All this means planning ahead. So before you go to market, plan your meals, if possible, for the entire holiday weekend, Thursday to Monday. Plan each day as a unit, with an eye on the government food chart. Then make out your market listsone for staples, another for perishables. And off you go with your Victory marketbag or basket! "Your Grocer's Shelves. In checking your market list at the grocer's, you may find that some items are missing. Neither the grocer nor the food manufacturers can help this. Before products get to the grocer's shelves this year, Uncle Sam has appropriated what he needs for the armed forces and for our allies. This means that little, if any, of some foods is left for civilians. However, you still will find such a wide variety in foods on the grocer's shelves that you easily can choose substitutes. Here is where Uncle Sam's nutrition chart will come to your aid, so take it to market with you. Don't be surprised, either, if you find old favorites in new containerssome in glass instead of tin, some in various types of paper package. Whatever the kind of package, the quality of your favorite brands will not fail you. "Your Pantry Shelf. While you are giving your order, don't forget to include a reserve supply of those staple groceries you depend on regularly or in an emergency. This practice is real conservation. It will save trips to market, deliveries, and phone calls. Tin Cans Are Precious. You all know that tin and steel are scarce and that the tin cans you have been depending on are made of steel plated with tin. Because of this scarcity, used cans are being salvaged. The tin plating is removed, and this, with the steel, is used for new cans. We are told that 250 used cans will produce 200 new ones. Need we urge you then to save every can? Remove labels, wash cans thoroughly, remove top and bottom, and then flatten each can with the foot until the sides nearly meet. Be sure to leave a small space, as this is necessary for the detinning process. Remember, too, that unless the cans are really clean, they cannot be salvaged. If collections are tardy, take the cans in your market basket to a collection center. Saving cans is your patriotic privilege. "Uncle Sam's Food Rules. Use these rules in planning each day's menus: Milk and Milk Products - at least a pint for everyone - more for children - or cheese or evaporated or dried milk. Oranges, Tomatoes (and Tomato Juice), Grapefruit - or raw cabbage or salad greens - at least one of these. Green or Yellow Vegetables (market, canned, or quick-frozen) - one big helping or more, some raw, some cooked. Other Vegetables, Fruits (fresh, dried, canned, or quick-frozen) - potatoes, other vegetables or fruits in season. Bread and Cereal (including cereal restored to whole-grain nutritive value) whole-grain products or enriched white bread and flour. Meat, Poultry, or Fish - dried beans, peas, or nuts occasionally. Eggs - at least 3 or 4 a week, cooked as you choose - or in "made" dishes. Butter and Other Spreads (including margarines fortified with vitamin A) vitamin-rich fats, peanut butter, and similar spreads. Then eat other foods you also like. "Our Planned Holiday Menus. We followed the above rules in planning the menus given below. To illustrate: granting that breakfast provided a citrus fruit or tomato juice, a cereal, but no egg, we have eggs in the Cheese Bread Pudding, and we have meat for luncheon and cheese for dinner, to meet the protein quota for the day. Minerals and vitamins are taken care of with the carrot cole slaw, molasses cookies, fruit gelatin (gelatin is an excellent carrier of fruit, etc.), vegetable-juice cocktail, broccoli, salad, apples, etc. Enriched flour is used in shortcake, pie, cookies, and cheese pudding, and butter or margarine is used both as a spread and as an ingredient in some of the dishes. Milk is served at both meals and is used in the cheese pudding. Broccoli is the green vegetable. Isn't it simple to check your meals for their food value? And isn't it a great reward to know that your family is well fed? So why not make this part of your meal planning? "Now for our holiday menus, with recipes. DAY BEFORE CHRISTMAS Luncheon *Hamburger Shortcakes Carrot Cole Slaw Fruit or * Coffee Almond Jelly Molasses Cookies Milk Dinner Hot Vegetable-Juice Cocktail *Cheese Bread Pudding Broccoli Tossed Lima-Bean and Beet Salad Bread Sticks * Deep-Dish Quince-Apple Pie Milk CHRISTMAS DAY Dinner * Cranberry-Juice Cocktail * Carrot-Cheese Hors d'Oeuvres Roast Turkey *Sweet-Potato Stuffing Giblet or Mushroom Gravy * Brussels Sprouts with Onions String-Bean Succotash Celery Pickles Pickled Fruits Enriched Bread * Steamed Christmas Puddings with * Strawberry Sauce Roasted Walnuts Coffee Evening Snack (For Those Who Wish It) Oyster Stew Toasted Crackers Fruit Bowl Coffee DAY AFTER CHRISTMAS Luncheon * Luncheon Rarebit Sandwiches Celery Chocolate-Flavored Milk Drink Dinner Sauteed Lamb's Liver * Mashed Potato-Turnips Canned or Quick-Frozen Peas Whole-Wheat Bread *Jellied Grape Salad Milk Coffee SUNDAY AFTER CHRISTMAS Dinner * Turkey Fricassee on Crumb Noodles * Vinaigrette Spinach Baked Acorn Squash Enriched Bread Canned Cranberry Sauce * Marble Ice Cream Coffee Supper Hot Canned Consomme Madrilene Canned-Tongue and Lettuce Sandwiches Cookies Milk Coffee *Recipe given in article" I won't transcribe all of the recipes here (there are so many of them!), but most are typical of the 1940s and designed to use up leftovers (Turkey Fricassee on Crumb Noodles) or organ meats like liver or canned tongue. The meals themselves, except for dinner Christmas Day, are also very simple, emphasizing starches and vegetables livened up with cheese and a few interesting desserts. The "Dinner" served on Christmas Day was likely intended to be a noon or afternoon meal. Hence the "Evening Snack" of oyster stew ("for those who wish it" - in case they're too full still from dinner) - an American Christmas tradition (usually using canned oysters) dating back to the Victorian era. Conspicuously absent from this menu is the plethora of Christmas cookies we are now so used to. But perhaps that's a good thing. Perhaps if we adopted the 1942 stick-to-your-ribs steamed Christmas pudding, it might leave us too full for cookies anyway. How do your holiday dinner traditions line up to 1942? Do you have any traditional ways of dealing with leftovers? I'm trying to convince my family to do "snack Christmas" this year and avoid the big meal. There are only a few of us, so it doesn't make sense to cook so many dishes. Everyone prefers my mother-in-law's dill dip with rye bread, my brother-in-law's hot and cheesy jalapeno dip with Ritz crackers, and other snacks like Christmas cookies, port wine cheese-stuffed celery, and salted nuts, anyway. We'll see how successful I am! Many thanks to Cornell University for digitizing ALL of Good Housekeeping, plus a bunch of other amazing food- and home-economics-related titles at the Home Economics Archive. If you enjoyed this World War Wednesday post, consider becoming a member of The Food Historian! You can join online here, or you can join us on Patreon. Members get access to members-only sections of this website, special updates, plus discounts on future events and classes. And you'll help support free content like this for everyone. Join today!
Okay, so this is only peripherally about food, but it's an important image to give some context about. During both World War I and World War II, gasoline was in short supply. It and rubber tires were actually rationed during the Second World War, as evidenced by the propaganda poster above. In it, a woman walks along, her arms full of packages. In the background, the silhouettes of soldiers, bayonets fixed, packs full, march behind her. She says, "I'll carry mine, too!" making a clear reference to the packs the soldiers behind her are carrying. Below it says, "Trucks and tires must last till victory." This image needs some context because most modern Americans don't realize what grocery shopping was like before the 1950s. As a rule, most cities did not have supermarkets as we know them today. That development was starting in the 1940s, but it was not until the end of the war that being able to roam a large store with a shopping cart and help yourself was a common occurrence for most ordinary Americans. Most Americans in the first half of the 20th century visited individual shops - a greengrocer for produce, a butcher for meat, a bakery for bread and pastries, and often yet another store for canned goods or staples like flour, sugar, and coffee. In big cities, you might also visit a cheesemonger, pickle store, or other specialty shop. Milk and other dairy products were obtained from a fluid milk dealer, who delivered. Although early in the century lower-quality milk was sometimes also available "dipped," meaning you brought your own pail and they dipped it out for you. This was largely consumed by folks who could not afford to have higher quality bottled milk delivered. But many families also had other food products delivered. It made sense prior to the First World War. After all, milk, ice (for your ice box), and coal were already delivered. It was simple enough to use a telephone to place a weekly or even daily order from the butcher and greengrocer. But wartime meant efficiencies. So delivering small items to individual households multiple times a week was a waste of manpower and fuel. The campaign to cut down on deliveries started during the First World War as housewives were encouraged to actually visit the stores they ordered from. Propaganda persuaded housewives that they could better keep an eye on quality and sanitation if they went themselves. Which was likely true, as some housewives may have been duped by unscrupulous shopkeepers. But housewives visiting those shops themselves would have still had to place a request with a shop clerk, who would retrieve the items and weigh or measure them for you from bulk. With the exception of the increasing popularity of brand name products, many people still bought "generic" bulk goods. Gelatin, coffee, canned soups, boxed cereals, crackers and cookies, condiments like ketchup and mustard, spices, and coffee and tea were increasingly purchased pre-packaged. But someone else brought the package down from the shelf for you. That way of shopping was changing by the 1940s, but home deliveries still abounded. During World War II, the emphasis was on saving fuel and tires. By walking and carrying her own goods, the housewife was saving on fuel, rubber, and manpower, too. Of course, changes to housing patterns post-war would also play a role. The development of suburbs meant that no longer could the housewife walk or take public transportation to the nearest store. She had to drive. Driving meant she could carry more, and bigger refrigerators and new deep freezers meant she could shop less frequently, too. It was a sea change in how life was lived. And the repercussions are what many people are trying to escape today, with a return to mixed-use and walkable neighborhoods. Despite living only a mile or so away from several grocery stores, there are no sidewalks in my neighborhood and I live on a very busy road where the speed limit is 55 mph. Which means I have to drive to stay safe. But I try to combine trips on my way home from work to be more efficient. In this day and age, communities are also increasingly banning or restricting the use of plastic bags. The county I work in has a total ban, and charges 5 cents for paper bags. As a result, I've started carrying reusable bags with me more often. But the lack of plastic packaging in this image is striking - the boxes are wrapped in brown paper and tied with string. In her paper bag, a bunch of carrots with green tops pokes out of top, along with what appears to be celery and paperboard boxes - maybe pasta or cereal? At any rate, it's a striking image, and one with some lessons in sustainability. Could we ever go back to an era of paper, cardboard, tin, and glass when we are currently so addicted to single-use plastic? Something to think about. How do you do your shopping? If you enjoyed this installment of #WorldWarWednesdays, consider becoming a Food Historian patron on Patreon! Members get access to patrons-only content, to vote for new blog post and podcast topics, get access to my food library, research advice, and more!
Remember last week's foray into home canning during the First World War? Victory garden and canning efforts returned for World War II. Unlike the First World War, rationing during the Second World War was mandatory and regulated by the Federal government. Because purchased foods were restricted, Americans were strongly encouraged to keep victory gardens. And because commercially canned goods were needed for shipment overseas, ordinary people were encouraged to preserve the fruits of their victory gardens at home. Propaganda posters like the one above made great efforts to frame the drudgery of home food preservation in wartime terms. Housewives were encouraged to "can all you can," while the poster cheerily chirped, "It's a real war job!" presumably to put the kibosh on all the naysayers who insisted otherwise. In addition to being a "real war job," canning efforts were framed in a number of ways. In the above poster, a proud housewife, with perfect victory curls, a ruffly floral apron, and an armful of jars (beets, green beans, and tomatoes from the looks of it, with more beets, raspberries, and corn below) indicates that not only is she preserving food for her own family, she's also "fighting famine." By "canning food at home," she's freeing up commercially canned goods to be sent overseas to help the civilians of war-torn countries stave off famine. In this final poster, a cherubic little girl, in a dress and frilly apron that matches her mother's outfit, helps place the rubber rings on wire bail jars of carrots and peas, preparing them for canning. Hopefully in a pressure canner, since low-acid vegetables like peas and carrots need to be canned at higher than 212 degrees Fahrenheit (boiling point) in order to be safe from botulism. The girl says, "We'll have lots to eat this winter, won't we Mother?" implying that a well-stocked home pantry like the one in the background provided security against future food shortages or tightened rations. Both the promotion of home canning and the implementation of wartime rationing reflected an agricultural system not designed to provide massive surpluses. Coming out of the Dust Bowl era of the Great Depression, agricultural practices in the United States had improved, but most of the food produced at home was still consumed at home. Cuts had to be made domestically in order to free up the food supply for shipment overseas. In the decades since the Second World War, American agriculture has been transformed, both by the leftovers of chemical warfare and explosives production (pesticides and chemical fertilizers come to mind) but also by the mindset that producing unlimited food brings global security. Improvements to global shipping have meant that it is now as easy (or easier, and certainly cheaper) to get garlic from China as it is from the farmer down the street. Or apples from New Zealand or Peru than from a local orchard. Home preservation and home kitchen gardens are certainly no longer necessary, given the world of food at our fingertips at both grocery stores and online. With home food preservation no longer necessary, canning and gardening have taken on a sheen of delight. For many people, it is preferable to can your own jam from berries you picked yourself, rather than buy from the store. But I think the romance that hangs around home food preservation today belies the struggles of the past - when poorly preserved foods or inadequate supplies meant illness and hunger. When a poor harvest didn't just mean higher prices at the grocery store, but threatened real starvation. it's important to remember that food preservation during World War II played an important role in both nutrition and improving the everyday diet of Americans. But it's also important to recognize the amount of labor spent on both victory gardens and home canning at a time when American labor was already stretched thin in the war effort as factories ramped up production and speed, women took on the work of fighting men, and everyone hustled to get things done with fewer people and fewer resources. The size of the United States meant that we never quite had the same threats of deprivation as the U.K., which is perhaps why they are so much better at telling their WWII home front stories than Americans are. The size and scope of our continent meant we could be self-sustaining and still provide food abroad, whereas the United Kingdom had to learn how to do without regular food shipments to its tiny island. So the next time you do some home canning, whether from necessity or for fun, I hope you remember the people of the past. If you enjoyed this installment of #WorldWarWednesdays, consider becoming a Food Historian patron on Patreon! Members get access to patrons-only content, to vote for new blog post and podcast topics, get access to my food library, research advice, and more!
During the Second World War, new research into nutrition science and the importance of vitamins meant that scientists and government officials alike were looking to increase public awareness about these new discoveries. In particular, emphasis was placed on the importance of keeping the populace healthy, strong, and able to keep up the punishing pace of total war. The Basic 7 was a precursor to the food pyramid and "MyPlate" interpretations of an easy way for Americans to know what healthful foods to eat. In effect from 1943 to 1956, the Basic 7 were replaced with a consolidated Basic 4, and later the food pyramid. Group One: Green and Yellow Vegetables Designed to encourage Vitamin A intake, this group emphasized dark leafy greens and other green and yellow vegetables. These vegetables were recommended to be eaten raw, canned, cooked, or frozen. Although I'm guessing you were supposed to heat the frozen ones first. Night blindness and poor eyesight was a real fear for both soldiers and industrial workers alike and Vitamin A was touted as a preventative against poor eye health. Group Two: Oranges, Tomatoes, Grapefruit This group also included raw cabbage and salad greens, both good sources of Vitamin C, along with oranges, tomatoes, and grapefruit. Vitamin C deficiency was by the 1940s long known as the cause of scurvy. Canned tomatoes and oranges in particular were popular sources, but as this group points out, other foods like raw cabbage and salad greens, especially spinach, also have very high levels of Vitamin C. Group Three: Potatoes and Other Vegetables and Fruits This group was meant largely to round out the vegetables with fiber and carbohydrates. If you haven't noticed by now, the first three groups are all made of fruits and vegetables, as they were plentiful and not rationed during the war. Potatoes in particular were touted during both World Wars as an alternative to bread. Group Four: Milk and Milk Products Long considered the "perfect food," - a balance of fats, protein, and sugars, by the 1940s milk and other dairy products were also recognized as excellent sources of calcium. With the exception of cheese, most dairy products were not rationed during the war and cottage cheese in particular was promoted as a high-protein meat substitute. Group Five: Meat, Poultry, Fish, or Eggs This group also included dried beans, peas, nuts, and peanut butter, and emphasized protein. Meat was quite heavily rationed during the war, so fish, beans, and nuts were often suggested as meat substitutes. Soybeans (called "soya" in the period) were a "new" miracle protein source that never really caught on. At least, not until West Coast hippies were introduced to tofu by Japanese Americans in the 1960s. Group Six: Bread, Flour, and Cereals In the 1940s bread and other cereal products were still the backbone of many American meals. Cold or hot cereal, toast, or pancakes for breakfast, sandwiches for lunch, bread with every dinner - these were the typical meals of most Americans. But while the simple carbohydrates of refined white bread were vaunted before the First World War, by the Second World War nutritionists realized that white flour had been stripped of most of its nutrition with the elimination of the wheat germ. So whole grains, flour, and cereal products were touted for their nutritive value. But, because white flour was so very popular, "enriched" or "restored" cereal products were also allowed. This gave rise to foods like Wonder Bread - so-called because it was "enriched" with a half a dozen vitamins and minerals - something allowed thanks to technological advances in artificial vitamin production. Group Seven: Butter and Fortified Margarine Yes, you read that correctly. Butter was it's own food group during WWII. Seems crazy these days, but this group was also focused on getting Americans adequate supplies of Vitamin A. Today, the Vitamin A found in animal-based foods is called Vitamin A1, or retinol. Vitamin A deficiency includes dry eyes and eventual blindness. So it was an important vitamin to keep people in top working condition. Ironically, a tablespoon of butter only gives you about 11% of your daily recommended intake of Vitamin A, whereas other common WWII ration-relievers like beef liver and the oft-dreaded cod liver oil, provide more than enough Vitamin A per serving. But perhaps because rationing limited fats, officials felt that by putting butter on the Basic 7, they would be relieving some of the monotony of rationed diets. In addition, the more detailed poster below, indicates that eating butter or margarine helps you feel more satisfied or fuller after a meal. Conventional wisdom that has stood the test of time, as fat helps you feel more satiated than just about any other food. By equating butter with fortified margarine, officials also helped remove some of the stigma from margarine, which still held some stigma as poverty food with a whiff of slaughterhouse about it, as originally margarine was made from scrap meat fats, as opposed to the supposedly more wholesome vegetable oils that were common by the 1940s. Of course, we know now that the hydrogenating process to solidify vegetable oils creates trans fats, one of the most harmful fats you can eat. But, like the effects of the atomic bomb, no one really knew that in the 1940s. Altogether, the Basic 7 emphasized nutrients, rather than calories, as later version would come to embrace. The Basic 7 focused on bodily performance, rather than weight loss. "Eat a Lunch That Packs a Punch!" was a common motto from the war and was designed to keep up health, strength, and stamina during mobilization. All images in this blog post are from the National Archives and Records Administration.
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AuthorSarah Wassberg Johnson has an MA in Public History from the University at Albany and studies early 20th century food history. Archives
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