Although literal tons of snow have fallen across the United States in the past week or so, it's still beginning to feel like spring, which for many of us means our thoughts turn to gardening. If you know anything about World War II, you've probably heard of Victory Gardens. But did you know they got their start in the First World War? And the popularity of "war gardens" as they were initially called, is largely thanks to a man named Charles Lathrop Pack. 

Pack was the heir to a forestry and lumber fortune, and pumped lots of his own money into creating the National War Garden Commission, which promoted war gardening across the country, along with food preservation. They published a number of propaganda posters and instructional pamphlets. Today's World War Wednesday feature is another pamphlet, but its primary audience was not the general public, but rather newspaper and magazine publishers!

Full of snippets of poetry, jokes, cartoons, and articles published by newspapers and magazines around the country, even the title was a bit of a joke. "The War Garden Guyed" is a play on the words "guide" and the verb "guy" which means to make fun of, or ridicule. So "The War Garden Guyed" is both a manual to war gardens and also a way to make fun of them. 

In the introduction, the National War Garden Commission (likely Charles Lathrop Pack himself), writes:

"This publication treats of the lighter side of the war garden movement and the canning and drying campaign. Fortunately a national sense of humor makes it possible for the cartoonist and the humorist to weave their gentle laughter into the fabric of food emergency. That they have winged their shafts at the war gardener and the home canner serves only to emphasize the vital value of these activities." 

Each page of the "guyed" has at least one image and a few bits of either prose or poetry. The below page is one of my favorites.

In the upper cartoon, an older man leans on his hoe in a very orderly war garden. His house in the background features a large "War Garden" sign and a poster saying "Buy War Stamps!" In his pocket is a folded newspaper with the headline "War Extra." But he is dreaming of a lake with jumping fish and the caption - indicating the location of the best fishing spot. The cartoon is called "The Lure" and demonstrates how people ordinarily would have been spending their summers. 

In the lower right hand corner, a roly poly little dog digs frantically in fresh soil. Little signs read "Onions, Beets, Carrots." The caption says "Pup: I'll just examine these seeds the boss planted yesterday. He'll be glad to see me so interested." 

Another article on the page is titled "Love's Labor Lost." It reads: "During his summer excursion in war gardening, cartoonist C. A. Voight exploited Petey Dink as planning to plant succotash in a space which had had spaded at much expense of labor and physical fatigue. As he finished the spading his wife appeared on the scene. She was filled with dismay at what she found. 'Oh Petey, dear, what have you done?' she flung at him. 'You've dug up the plot where I had my beans planted.' Poor Petey fainted."

Many of the bits of doggerel and cartoons poked fun at inexperienced gardeners like Petey Dink. Pests, animals, digging up backyards and hauling water, the difficulty in telling weeds from seedlings, and finally the joy at the first crop. 

This page has a comic at the top that illustrates these trials and tribulations perfectly, through the lens of war. In the upper left hand corner, a sketch entitled "Camouflage" depicts a man who has just finished putting up a scarecrow who crows, "Natural as life!" as he poses exactly the same as his creation. Below, another called "Poison Gas Attack" depicts a neighbor leaning over the fence to comment "Nothin will grow in that soil" at a man kneeling in the dirt, a bowl of seed packets and a hoe on either side of him. The title implies that the neighbor is full of hot air and poison. The center scene, titled "Over the Top," shows a pair of chickens gleefully flying over a fence to attack a plot marked "Carrots," "Beans," and "Radishes." In the top right-hand corner, in a sketch titled "Laying Down a Barrage," a man with a pump cannister labeled "Paris Green" is spraying his plants. Paris Green was an arsenical pesticide. And finally, in one labeled "Victory!" a man gleefully points to a small seedling in an otherwise empty row and cries, "A radish! A radish!" 

In a bit of verse called "Not Canned" reads:
A canner one morning, quite canny,
Was heard to remark to his Granny:
"A canner can can anything that he can,
But a canner can't can a can can he?"

And finally, apt for this past weekend's Daylight Savings Time "spring forward" is an evocative sketch depicts a man hoeing up his back yard garden while a large sun shines brightly and reads "That extra hour of daylight." The sketch is captioned, "The best use of it!" 

"The War Garden Guyed" has 32 pages of verse, doggerel, short articles, and cartoons. Charles Lathrop Pack was correct when he said the newspapers evoked "gentle laughter" as none of the satirical sheets actually discourage gardening. Indeed, most of the text is directly in line with the propaganda of the day promoting the development of household war gardens and the movement to "put up" produce through home canning and drying. Many of the cartoons directly connect to the war itself, comparing fighting pests to fighting Huns, pesticides to ammunition and "trench gas," and equating canning and food preservation efforts with vanquishing generals. 

What the booklet does do is poke fun at all of the hardships and difficulties first-time or inexperience gardeners would face. Stray chickens, cabbage worms and potato beetles, dogs and children, competing spouses, naysaying neighbors, post-vacation forests of weeds, and trying desperately to impress coworkers and neighbors with first efforts. 

War gardens were no easy task, and there were plenty of people who felt that they were a waste of good seed. But Pack and the National War Garden Commission persisted. They believed that inspiring ordinary people to participate in gardening would not only increase the food supply, but also free up railroads for transporting war materiel instead of extra food, get white collar workers some exercise and sunshine, and provide fresh foods in a time of war emergency. How successful the gardens of first-year gardeners were is certainly debatable. But in many ways, war gardens were more about participating than food. 

After the war, Pack rebranded his "war gardens" as "victory gardens," asking people to continue planting them even in 1919. The idea struck such a chord that when the Second World War rolled around two decades after the first had ended, "victory gardens" and home canning again became a clarion call for ordinary people to participate in the war on the home front. 

The full "War Garden Guyed" has been digitized and is available online at archive.org. 

​The Food Historian blog is supported by patrons on Patreon! Patrons help keep blog posts like this one free and available to the public. Join us for awesome members-only content like free digitized cookbooks from my personal collection, e-newsletter, and even snail mail from time to time! Don't like Patreon? Leave a tip!

Last week we talked about the ice harvest during WWI, so I thought this week we would visit this amazing photo you've perhaps seen making the rounds of the internet.

​Housed at the National Archives, the title reads, "Girls deliver ice. Heavy work that formerly belonged to men only is being done by girls. The ice girls are delivering ice on a route and their work requires brawn as well as the patriotic ambition to help." Two fresh-faced White girls wearing generous overalls and shirts with the sleeves rolled up, their hair tucked under newsboy caps, strain with ice tongs to lift an enormous block of what appears to be natural ice. As the ice appears to be resting on the ground, it's unclear if this photo was posed or not. Large, irregular chunks of ice dot the road beside them, and the open back of an ice wagon is in the background. 

This photo is a perfect illustration of two major needs of the First World War colliding. One was the huge shift in labor that occurred during the war. With so many men conscripted to the fields of France, it fell to women to enter the workforce, including in fields that typically required "brawn" as well as "patriotic ambition." But while working in fields and factories is understandable to our modern concepts of labor, the idea of ice delivery is maybe not quite so easy to understand.

Prior to the 1940s, the majority of Americans refrigerated their foods with ice. If you've ever heard your grandma call the refrigerator an "ice box," she's likely either experienced one, or the term has stayed in usage in her family enough for her to adopt it. An ice box is literally a box in which an enormous block of ice is placed at the top. The cold air and meltwater fall around the container below, in which perishable foods and beverages were placed to keep cool. Although not as cold as modern refrigerators (which hover at around 39-40 degrees F), ice boxes were considerably cooler than cellars and helped prevent meat and dairy products from spoiling, kept vegetables fresh, and even allowed for iced drinks. But, as you can see in the photo, the ice tended to melt fairly quickly. So new ice had to be delivered at least once a week. 

​This colorized illustration from Harper's Weekly shows how the ice was delivered in New York City. It would be taken from enormous ice houses on the Hudson River, storing ice harvested in winter, loaded onto barges, which were towed by steamboats down the Hudson River to New York City, then unloaded from the barges onto shore (or onto transatlantic steamboats) and from shore onto innumerable ice wagons, which would then deliver for commercial or household use. 

The constant flow of deliveries - sometimes multiple times a day and by competing delivery companies - made for a very inefficient system, especially when it came to labor. Ice was not the only industry using inefficient deliveries - greengrocers, butchers, dry goods salesmen, and milk deliveries also competed with ice for road space and orders. The First World War's impact on labor and the Progressive Era's obsession with efficiency helped to reduce the number of delivery wagons (later trucks) and also the frequency of deliveries, especially to individual households. 

Nevertheless, efficiency could only go so far. People were still needed to do the labor, and these girls fit the bill. Ice delivery was not a nice trade - it was cold, wet, and often dirty. The work involved endless heavy lifting. Most ice men delivered ice by using the tongs to clamp down on the block (usually a sight smaller than the one they're handling in the photo), and then sling it over his shoulder, resting on a leather pad to protect his shoulder from frostbite. The frequent deliveries to women alone at home inspired jokes (and even songs) similar to the milkman jokes of the 1950s. 

Perhaps that was why these young women went into the ice trade in 1918? Regardless, the photo was taken in September, 1918, just a few months before Armistice. It is doubtful these young ladies continued in the trade as many women, especially those working in difficult or lucrative jobs, were almost immediately displaced by returning soldiers. 

I don't know how this photo was used in the period, but perhaps it was used much in the same way we react to it today - applauding the strength and grit of the women who proved they could do the same work as a man. 

You may be wondering, what on earth do ammonia and engineers have to do with food history? Well, ammonia was one of the primary ingredients in creating artificial ice in the late 19th and early 20th centuries. 

The poster above shows Uncle Sam brandishing a wrench, hand on the shoulder of an older engineer, who reclines in a chair reading the newspaper. One sheet of the newspaper has fallen to the floor, and we can make out "War" in the headline. In the background we can see the outlines of pipes and valves. The poster reads "ENGINEER - If you are a patriot, If this is your fight, Get Into It - Stop the Ammonia Leaks." The top of the poster indicates it was sponsored by both the United States Food Administration and the National Association of Ice Industries.

Refrigeration was changing rapidly in the 1900s. Most of the country still refrigerated with "natural ice," or ice harvested in winter from freshwater sources like lakes and rivers. But "artificial ice," that is water frozen mechanically, was gaining ground. Artificial ice making factories had been around since the 1870s, but they were costly and inefficient, used primarily in warmer climes where shipping natural ice was too inefficient. The primary refrigerant in these factories was ammonia, which has explosive properties. In fact, ammonia is a primary component in making gunpowder and explosives, and obviously demand for its use went up exponentially when the U.S. joined the First World War in April of 1917. 

Ammonia cools through compression. Jonathan Reese in Before the Refrigerator: How We Used to Get Ice (Amazon affiliate link) explains the process:

Cold storage also increased in use during the First World War, and refrigerated railroad cars, which helped drive agricultural specialization in fruits and vegetables around the country (Georgia peaches, Florida oranges, Michigan cherries, New York apples, and California's salad bowl), depended on ice for refrigeration and cooling. Ice was the invisible ingredient in the nation's food system.

The National Association of Ice Industries was founded in August, 1917 in Chicago, IL as ice harvesters, producers, and distributors gathered at a conference. Realizing the importance of the ice trade in food preservation and conservation, the association vowed to cooperate with the government as part of the war effort. The conference proceedings were reported in Refrigerating World, the industry's trade journal, in the September, 1917 issue. ​

In addition to forming the National Association of Ice Industries on the second day of the conference, the attendees also discussed convincing farmers of the benefits of cold storage and encouraging them to construct ice houses on their farms, of convincing the public that using ice and refrigeration would reduce food waste and save money, and finally of reducing inefficiencies in delivery, including advocating for one delivery service making one delivery per day to prevent competing delivery companies from wasting manpower, horsepower, and ice. 

Wartime not only necessitated the conservation of ammonia, but also gave the natural ice industry a boost. Already in decline due to concerns about polluted waterways, the natural ice industry was encouraged to revive as another way to conserve ammonia and the fuel that powered the steam engines and electric motors that powered the refrigerating process. 

The revival would ultimately be short-lived. The end of the First World War all but ended the natural ice industry. As refrigerants became abundant again and energy prices came back down, the demand for artificial ice went up. The advent of electric home refrigerators in the 1920s ultimately signaled the end of the household ice box, and the deliveries that went with it. 

Read More:
The Amazon affiliate links below help support The Food Historian

• Harvest of the Cold Months: The Social History of Ice and Ices by Elizabeth David (1995)
• Refrigeration Nation: A History of Ice, Appliances, and Enterprise in America by Jonathan Reese (2016)
• Before the Refrigerator: How We Used to Get Ice by Jonathan Reese (2018)
• Cooling the Tropics: Ice, Indigeneity, and Hawaiian Refreshment by Hi'ilei Julia Kawehipuaakahaopulani Hobart (2022)

I call this old-fashioned baked applesauce custard because while it's not from a historic recipe, it does hearken back to several styles of historic recipes. Its antecedents are:

• baked apple custard - where whole or halved apples are baked with a custard poured around them
• Marlborough Pie - a wine and lemon-flavored applesauce pie with cream
• applesauce custard - essentially applesauce served with a pouring custard, with or without whipped egg white topping
• apple custard pie - applesauce and an egg custard baked in a pie crust
• apple snow - stewed apples pureed and mixed with beaten egg whites and sugar

Apples plus dairy seem to be a recurring theme, and while apple crisp with ice cream and apple pie with whipped cream are a delight, I wanted to try something a little different. Enter, baked apple custard.

As you may have noticed, I've been on an apple kick lately, and this custard just doesn't disappoint. I had most of a quart jar of homemade applesauce in my fridge that needed using up as I hadn't canned it, and it had been made over a week ago. If you leave applesauce in the fridge long enough, it will start to ferment! And I didn't want that work to go to waste. I also felt like cooking something a bit more dessert-y than just eating plain applesauce with a little maple syrup or cream. This recipe is a mash-up of two, mainly - an applesauce custard pie recipe, and crustless custards. It was an experiment that turned out eminently delightful.

This recipe starts with a very simple applesauce recipe, although you can use unsweetened store-bought applesauce if you prefer. But I liked the chunky kind, like my mom used to make. Start with apples you like. Most modern dessert apples will not need sweetening. Peel them, quarter, and cut out the cores (I use a sharp paring knife to make a V-shape around the seeds, like my mom used to do). Slice them lengthwise into a pot and cook over medium-low heat, uncovered, stirring occasionally. If the apples seem dry, add two tablespoons of water to get them started. The bottom ones will cook into mush, and the ones closer to the top will stay firmer. If you prefer, you can mix cooking apples like McIntosh with a crisper apple like Honeycrisp or Gala to get the same result. I used a mixture of Gingergolds, Golden Supremes, and Winesaps - some of my favorite locally available apples. Once all the apples are fork-tender or sauce, et your applesauce cool fully, and you're ready to start the recipe.

2 eggs
1/3 cup sugar or maple syrup
1 tsp. cinnamon
1/4 teaspoon salt
2 tbsp. flour
1 cup milk
1 1/2 cups homemade, unsweetened applesauce

Preheat the oven to 350 F. Grease a glass pie plate generously with butter, and flour it (sprinkle with flour and tap and rotate the pie plate to coat it with a thin layer of flour - discard any extra, or use it in the recipe). In a large bowl with a pouring spout, whisk the eggs, sugar, cinnamon, and salt together until well-combined. Add the flour and whisk well to prevent lumps. Then stir in milk and applesauce. Pour into the buttered and floured pie plate, and carefully place in the oven. Cook 30-40 minutes or until the center is set. The top will be sticky. Let it cool slightly and serve warm, or chill and serve cold. 

This recipe is easy to double, like I did, but the high applesauce ratio means it's very soft and delicious, but it won't cut up into a nice, neat pie slices (as you'll see below). Better to make it in a pretty oval baking dish and serve with a large spoon instead of in slices. It doesn't need it, but add some whipped cream if you're so inclined.​

​The Food Historian blog is supported by patrons on Patreon! Patrons help keep blog posts like this one free and available to the public. Join us for awesome members-only content like free digitized cookbooks from my personal collection, e-newsletter, and even snail mail from time to time! Don't like Patreon? Leave a tip!

I don't remember when I first encountered "Indian pudding." Derived from the Colonial name for cornmeal - "Indian meal" - it's an iconic dish of New England, though it isn't often made anymore. Combining Indigenous foodways, European cooking techniques, and molasses, a ubiquitous sweetener made cheap by the brutal labor of enslaved Africans, Indian pudding reflected the kind of stick-to-your-ribs cooking common in the Colonial period when people ate less frequently and engaged in harder labor, and with less access to heating than they do today. 

​The above advertisement by Sun-maid Raisins from 1918 is a good illustration of this. "Note How Plain Foods Become Enticing," the ad reads, showing how Indian Pudding could be spiced up with raisins, and then goes on to show just how inexpensive raisins were. Historically, raisins were rather expensive, and had to be stoned (remove the seeds) by hand, a labor-intensive step that continued until the early 20th century. By the time Sun-maid is advertising in 1918, you no longer had to stone raisins - they came seedless. Clearly Sun-maid was trying to convince people that raisins were a more economical purchase than previously believed. Also, the use of Indian Pudding to illustrate the "plain foods" shows how it was viewed by most Americans at that time - plain, cheap, and filling. Indian pudding also fit nicely into rationing suggestions to use less sugar, refined white flour, and fats. With its ingredients of cornmeal and molasses, Indian pudding fit the bill.

I first ran across a recipe for Apple Indian Pudding when researching the history of the Farm Cadets in New York State. The article right next to it was about the establishment of the Farm Cadet Corps under the State Military Training commission. Published in the Buffalo Evening News on April 19, 1917, just two weeks after the United States entered the war, it was included as part of a column called "Lucy Lincoln's Talks" and was one of many recipes. Although the United States Food Administration was not yet formed and no rationing recommendations had been issued, President Wilson had been publicly discussing the role of food in the war effort. 

Throughout the First World War, the United States Food Administration and home economists hearkened back to the Colonial period for several reasons. First, it appealed to Americans' sense of patriotism. Following the American Civil War, Northern reformers made a concerted effort to re-unite the nation and define what it meant to be American. Thanks to the unconscious bias of white supremacy, that idea became closely connected to New England and the mythology around the Pilgrims and the founding of the nation (despite the fact that Spanish Florida, Virginia, parts of Canada, and even New York had been settled earlier).

Second, hearkening back to the Colonial period allowed ration supporters to encourage the substitution of non-rationed food items like cornmeal and molasses which had deep Colonial roots, for rationed foods like refined white flour and refined white sugar, which were needed for the war effort. Third, these ingredients were often very inexpensive. By connecting them to the honored founders of the country, food reformers could convince middle and upper class people to eat what may have been previously only associated with the poor and working class, in the name of patriotism.

Despite the lack of actual rationing recommendations at this point, the recipe for Apple Indian Pudding would have fit very nicely into the requirements. It used cornmeal, which saved wheat. It used molasses and apples for sweetener, which saved sugar. It used two quarts of milk, which would help use up the milk surplus and add protein. It was also extremely inexpensive and filling, which meant it had appeal for folks on a budget or with large families. The recipe does, however, call for 1/3 cup of butter, which would become one of the recommended ration items in just a few months. 

I have made Indian Pudding before for a talk, and it's lovelier than you'd think. Here's the original recipe:

"Scald 2 quarts of milk in a double boiler. Sprinkle in 1 cup of Indian meal, stirring all the time, and cook 45 minutes, stirring frequently. Remove from the fire, add 1/3 cup of butter, 1 cup of molasses, 2 teaspoons of salt, 1/2 teaspoon each of ginger and grated nutmeg, and 1 quart of pared, cored, and quartered apples. Turn into a buttered baking dish and bake three hours in a slow oven."

And here's a modern translation:

8 cups (or a half gallon) whole milk
1 cup cornmeal
1/3 cup butter
1 cup molasses
2 teaspoons salt
1/2 teaspoon ground ginger
1/2 teaspoon grated fresh nutmeg
3-4 apples

Preheat the oven to 300 F. In a double boiler or heavy-bottomed pot, heat the milk, but do not boil. Once hot, slowly whisk in the cornmeal and cook, stirring frequently, for 30-45 mins or until the cornmeal is fully cooked and has absorbed the milk. Remove from heat and while hot, stir in the butter, molasses, salt, and spices. Peel, core, and slice the apples thickly. Stir the apple slices into the cornmeal mixture, and tip it all into a buttered glass or ceramic baking dish. Place in the oven and let bake for 3 hours, uncovered. Serve hot or warm plain (ration-friendly) or with vanilla ice cream or unsweetened liquid cream (not-so ration-friendly). 

Although the original recipe calls for quartered apples, most modern apples are very large, and a quarter might be too big, which is why I suggest slicing them instead. 

If you're in an area of the world that gets cold in the fall and winter, Apple Indian Pudding is the perfect, homey dessert to attempt on a day when you'll be puttering around the kitchen or the house all day. Pop some baked beans in with it if you really want a traditional New England supper (and a ration-friendly one!). It really does take three whole hours to bake (other versions included steaming like plum pudding), but the long, slow heat turns the normally crunchy cornmeal into melting softness. There's a reason why it's still so popular in New England. 

If you want to know more about the history of Indian Pudding, including how to make a historic recipe, check out my lecture below! 

​The Food Historian blog is supported by patrons on Patreon! Patrons help keep blog posts like this one free and available to the public. Join us for awesome members-only content like free digitized cookbooks from my personal collection, e-newsletter, and even snail mail from time to time! Don't like Patreon? Leave a tip!

​​Welcome to The Food Historian's 31 Days of Halloween extravaganza. Between social media (Facebook, Instagram, Twitter) and this blog, I'll be sharing vintage Halloween content nearly every day this month!

Happy Halloween, everyone! 

When it comes to Halloween, pumpkins get all the love. But Halloween's REAL favorite fruit is apples. Let me explain.

​The origins of Halloween date back to ancient Ireland and Scotland - a place where the now-ubiquitous pumpkin was not available until the 16th century at the earliest, and not really in practice until the 19th century. But apples? Apples were everywhere. They were the best fruit for storing over the long winters. Certain varieties kept better than others, but unlike soft berries or less sweet root vegetables, apples were a reliable source of sugar at a time when calories were all-important. 

19th and early 20th century historians often attributed the apple celebrations of the British Isles to Pomona, the Roman goddess of fruit orchards, including apples, which in Romance languages share the Latin root word "pomum," meaning fruit. "Apple" was also originally meant to describe all kinds of fruits, not just the Malus domestica, much like "corn" historically referred to all types of grain (and which is why most of the rest of the world refers to it as "maize.")

I'm skeptical of the direct connection to Pomona. More likely was simply the fact that apples were in season at this time of year. Apple harvest generally lasts from August through the end of October, depending on the breadth of your apple varieties. Apples were eaten fresh, put up as sauce or apple butter, dried, and processed into apple cider, hard cider, scrumpy, applejack, and apple cider vinegar. 

But for Halloween, fresh apples were still very common, and a LOT of Halloween traditions involve fresh apples. 

In Ireland, Halloween was often referred to as "Snap Apple Night," as is illustrated by the classic painting above by Irish artist Daniel Maclise. Maclise based it on a real Halloween party he visited in Ireland in 1832. He illustrates many of the classic traditions. At left, a courting couple burns nuts on the hearth grate to see how their relationship will fare and girls drip molten lead into water to read their fates in the shapes. At right, boys bob for apples and others play pranks on the musicians. And the center, namesake of the painting, is snap apple - a rather precarious and hilarious game.

A pair of wooden sticks are fastened together into a cross. On two opposing ends, the sticks were sharpened and apples stuck on. On the opposite ends, burning candles were affixed. The whole thing was hung from the ceiling on a string, and set spinning. The goal was to catch and remove the apple using only your mouth - no hands allowed - without getting hit in the face by a burning candle, or the hot wax. 

Upon exhibition, Maclise's painting was accompanied by the following poem:

There Peggy was dancing with Dan
While Maureen the lead was melting,
To prove how their fortunes ran
With the Cards could Nancy dealt in;
There was Kate, and her sweet-heart Will,
In nuts their true-love burning,
And poor Norah, though smiling still
She'd missed the snap-apple turning.

As Irish immigrants came to the United States following the great potato famine of the 1840s, they brought their Halloween traditions with them. This rather poorly rendered lithograph by Currier & Ives is a copy of a copy of Daniel Maclise's original painting. Printed in 1853, it reflected the adoption of Halloween by Americans. Missing the divination happening hearthside, this lithograph focuses on the game of snap apple, the dancing and music, and in the foreground, bobbing for apples. 

This image from the frontispiece of The Book of Hallowe'en, published in 1919 by Ruth E. Kelley, shows the staying power of Maclise's painting, and the power of the mysterious history of Halloween. In this illustration, ("from an Old English print"), we have bobbing for apples and a well-lit game of snap apple. The clothing of the people in the illustration evokes somewhere between the turn of the 19th century and the 1840s - the fuzziness of the time period part of the mystique of the book, which purports to trace the history of Halloween and yes, does link it to the Roman festivals for Pomona. Kelley's book was part of a resurgence of interest in Halloween throughout the United states, and one of a number of books published on the subject, including more serious histories like hers, and more commercial publications like Dennison's Bogie Books. 

Snap apple remained a popular game, although later versions were slightly safer. As the century wore on and we turned to the 20th century, alternatives went from attaching the apples with strings, to replacing the candles with small sacks of flour (far less dangerous than flame and hot wax, but no less humiliating to get hit in the face with a puff of flour), and eventually simply hanging apples from a string. An even easier later variation even replaced the apples with donuts! 

As Halloween traditions shifted from at home parties to public events like costume parades and community trick or treating, snap apple faded into obscurity. ​

The above painting is one of my favorites from the time period. Howard Christy's "Halloween" depicts a very fancy Progressive Era Halloween party that still smacks of the Gilded Age. The decadent mansion, with enormous Classical paintings, gilded furniture, and elaborate gaslights is filled with men in tuxedoes and sleek haircuts and women in glistening silks and satins - nary a fancy dress costume in sight. In the foreground a fancy Classical style fountain has a few apples floating in it, and one young lady bends close - contemplating bobbing, perchance? - while others look on. In the background, a young woman and a man gaze into a mirror - the woman holds a lit taper candle, which evokes the Halloween divination tradition of gazing into a dark mirror by candlelight at midnight. Supposedly your future husband would appear. 

It's a slightly ridiculous take on the historically very messy and hilarious tradition of bobbing for apples. Like snap apple, bobbing for apples (sometimes known as dunking or ducking for apples), was a game of hilarity, skill, and danger. A large basin - often the wooden laundry basin - was filled with water and apples floated on top. The object of the game was to retrieve them with only your mouth - hands behind your back. There were a number of tricks to retrieve them. Some tried to grab the stem in their teeth. Others used their lips to suction the side of the apple. Still others shoved their entire heads under water, trying to trap the apple between their mouth and the bottom of the basin. Like with snap apple, courting couples could cooperate to sandwich an apple between them. And like snap apple, bobbing for apples drifted into obscurity as the 20th century wore on, although it remained more firmly in the American cultural consciousness than snap apple.

Like May Day and Midsummer, Halloween was chock full of divination opportunities, and apples were at the center of several. The more famous is apple peel divination. A young girl would peel an apple in a long strand - sources vary over whether she had to do the whole apple in one unbroken peel - and toss the peel over her shoulder. Supposedly, the peel would land in the shape of the initial of the man she was to marry. In practice it seems like there would be a lot of S's, C's, L's, and O's, and not too many T's or H's. 

Another romantic divination game involved the apple seeds. Pressing fresh seeds to your forehead you would assign to each one a crush or romantic interest. The one that stayed on the longest was destined to be yours. Still other apple seed games involved squeezing them in your fingers. The direction they shot out of your fingers was where your true love would approach from.

Although apples were consumed regularly in the autumn months in northern climes all over the world, it wasn't until the late 19th century that the modern apple as we know it today developed. Starting post-Civil War, fruit orchardists like the Stark Brothers and agricultural college experimental stations began developing specific varieties of fruit, grafted for taste, disease resistance, ripening time, etc. With these scientific developments came the emergence of the modern dessert apple. Designed for eating, rather than for producing cider, these apples were sweeter than their predecessors. Apples, through improvements in orchard husbandry, were also getting larger, more standardized, and shipped better. People in cities were able to access fresh apples on an increasing basis. Which led to innovations in eating.

Candying fruits in sugar or honey syrup is ancient. But the idea of dipping fresh apples in a candy coating was relatively new. Candy apples are coated in a shiny red candy glaze, whereas caramel apples are dipped in sticky brown caramel. Taffy apples are somewhere in between. Toffee apples, as they are called in England, are similar to both.

​Although candy apples are widely attributed to William Kolb of New Jersey in 1908, but toffee apples and caramel apples have newspaper references in England and France in the 1890s. Also in 1908, one newspaper article for "Caramel Apples" went viral - appearing in 62 newspapers across the country. It is not quite the same as the caramel apples we associate with today, which are more similar to British toffee apples of a sour apple dipped in soft caramel. These were more like a combination of the medieval candied apples and modern caramel apples, with nary a stick in sight. Here's the article in its entirety:

As you can see from the recipe, these apples must have been incredibly sweet as they were both cooked in syrup and then also covered in caramel and more syrup and served with whipped cream. No wonder the sugar addicts of 1908 made this recipe go viral!

Caramel and candy apple associations with Halloween come a bit later, coinciding with the apple harvest season. Most Americans connect them to county fairs and old-fashioned trick-or-treating, when people still made homemade treats to distribute before the candy scares of the 1970s. Today, they're found everywhere from pick-your-own apple orchards to places like Coldstone Creamery, although most are now dipped in chocolate, rather than caramel or candy, as getting a candied coating that is thick enough to stick and soft enough not to break your teeth is a bit of a lost art. Chocolate is far easier to handle. 

Although the Pumpkin Spice latte may have taken over fall in today's world, in my opinion apple cider is a much better companion. And historic cooks and party planners agreed. Apple cider was often featured in Halloween menus like the ones above from the late Victorian period on. This would have been sweet cider, of course, because even before Prohibition most home economists and domestic scientists were advocates of the Temperance movement. Whether served cold or spiced, cider was often associated with other more casual foods like doughnuts, popcorn, frankfurters (aka hotdogs), pickles, and nuts. Outdoor events like bonfires, hay rides, and outdoor parties along with public events where children or teenagers were present were also commonly associated with simpler foods like outlined in the menus above. 

The prevalence of cider reveals its more industrial origins. Apple orchards growing dessert apples were more prevalent, as older heirloom cider apples fell out of use. Commercial bottling in the mid-19th century allowed companies like Martinelli's to produce hard cider and sodas. The growing popularity of the Temperance movement shifted companies away from hard cider and toward unfermented sweet cider, which remains the focus of Martinelli's today. Companies like Mott's also started out making hard cider, and then shifted to sweet in the 20th century as bottling sanitation improved and the demand for non-alcoholic beverages increased.​

Today, most commercially-sold apple juice is filtered and pasteurized, making for a thinner-bodied, sweeter, and less acidic product. Apple cider is generally not filtered and is sometimes sold unpasteurized, as the acidity level gives it anti-microbial properties. This, along with the sugar content, is generally also what allows apple cider to ferment, rather than spoil. Today, most hard cider is inoculated with champagne yeast, but historically wild yeast would naturally gather in the sugary liquid.

Sweet cider is available most places where apples are grown, and New York is the second-largest apple-producing state in the country, so I'm lucky to have ample access to it. I've even made my own with a historic cider press! (Just a small, household sized one, not one of the giant presses.) 

In all, apples take the cake (sometimes literally) in Halloween eats in large part because they were a readily available source of sugar a time when refined cane sugar was largely the purview of the wealthy. And besides which, although pumpkin pie was also associated with Halloween, there's only so much of it you can eat before you get sick of it. Apples - whether candied and carameled or turned into pie, salads, cakes, muffins, crisps, dumplings, sauce, butter, cider, or even candy - are tough to get sick of, especially after a long, hot summer. 

What do you thing - do apples beat out pumpkins for ideal Halloween eats? Or should we be celebrating other fruits altogether, like pears or blackberries? 

As I was working on this post, I was watching BBC's Edwardian Farm (which is also available on Amazon Prime - using the link helps support The Food Historian). Episode 2 is great to watch in its entirety (lime burning, apple cider pressing, and egg preservation, oh my!), but I've started the YouTube video below at the beginning of the Halloween party, where you'll see a variation of snap apple, an apple divination game involving sticking apple seeds to your forehead, and of course, fermented apple cider. Enjoy, and have a happy, apple-ish Halloween!

​The Food Historian blog is supported by patrons on Patreon! Patrons help keep blog posts like this one free and available to the public. Join us for awesome members-only content like free digitized cookbooks from my personal collection, e-newsletter, and even snail mail from time to time! Don't like Patreon? Leave a tip!

​​Welcome to The Food Historian's 31 Days of Halloween extravaganza. Between social media (Facebook, Instagram, Twitter) and this blog, I'll be sharing vintage Halloween content nearly every day this month!

Trick or treating today is usually about young children, costumes, and lots of candy. In many communities, it's over by 8 or 9 pm. But historically, trick or treating was more about the tricks than the treats. Going door to door threatening tricks if treats were not offered instead is very old, but has deeper roots in association with Christmas than with Halloween. Despite the tradition's age, going door to door for treats on Halloween was not widely practiced in the United States until the 20th century. The pranks, however, were popular among teenaged boys. From the relatively harmless pranks like soaping car windows and placing furniture on porch roofs to the destructive ones like slashing tires, breaking windows, egging houses, and starting fires in the streets, pranks were common in communities across the country. The war changed all that. 

Halloween, 1942 was the first since the United States entered the war in December, 1941. Across the nation, newspapers published warnings to would-be prankers that destructive acts of the past would no longer be tolerated. This one, published on October 30, 1942 in The Corning Daily Observer in Corning, California, was typical of other messages other newspapers: 

"Hallowe'en Pranks Are Out For the Duration"
"The destructive Hallowe'en pranks of breaking fences, stealing gates, deflating auto tires, ringing door bells to disturb sleepers, soaping windows, and all other forms of the removal or destruction of buildings or property are definitely out and forbidden on Hallowe'en night, according to word from Corning city officials.

"Supplies are needed for national defense and are too scarce to permit misuse.

"Word comes from Washington that individuals committing such offense shall be prosecuted as saboteurs and be treated accordingly.

"Corning officials state that there will be no fooling about this matter this year and anyone contemplating 'having fun' will be treated with severely."

The newspaper cartoon above, published in the San Francisco Union on October 25, 1942, illustrates just this sentiment. In it, the ghosts of Japanese Emperor Hirohito, German Chancellor Adolph Hitler, and Italian fascist Prime Minister Benito Mussolini egg on a young boy hanging out in a dark back alleyway. "Do something destructive this Halloween - - - You'll be helping us - " they tell him. On the high fence behind the boy stands a black cat, back arched in anger, silhouetted by a full moon. He says to the boy, "You're an American - - Don't listen to those goons!"

Conflating Halloween pranks with sabotage and aiding the Axis powers was no joke. The November, 1942 newspapers feature stories of pranksters waking sleeping war workers, scaring their neighbors by setting off air raid bells, and causing car accidents by leaving debris in the roads. Several ended up in court, and some got buckshot wounds from angry homeowners for their efforts. 

Wartime propaganda like this was common - caricatures of the Axis leaders showed up frequently in newspapers, cartoons, and propaganda posters. For Halloween, they made convenient bogeymen. 

World War II was the beginning of the end of Halloween tricks. Although more innocuous pranks like egging houses and cars and toilet-papering trees and porches continued to be hallmarks of Halloween mischief, the days of fires in the streets, broken windows, and other real crimes were largely in the past. Communities that had previously celebrated Halloween with private parties at home, shifted to more public events like parades, community dances, and trick-or-treating geared toward small children getting treats rather than teenagers engaging in tricks. 

Further Reading
If you'd like to learn more about Halloween during World War II, check out these additional resources:

• "Halloween in Wartime" from San Diego Yesterday
• "Halloween on the Home Front" National WWII Museum
• "Have Fun, But Remember the War" Heinz History Center
• "How Donald Duck and Peanuts Saved Trick-or-Treating" History.com​

​​The Food Historian blog is supported by patrons on Patreon! Patrons help keep blog posts like this one free and available to the public. Join us for awesome members-only content like free digitized cookbooks from my personal collection, e-newsletter, and even snail mail from time to time! Don't like Patreon? Leave a tip!

​Welcome to The Food Historian's 31 Days of Halloween extravaganza. Between social media (Facebook, Instagram, Twitter) and this blog, I'll be sharing vintage Halloween content nearly every day this month!

Home Halloween parties were extremely popular during the first decades of the 20th century, and although the First World War did slow some of the celebrations, it didn't entirely stop them. On October 28, 1917, the Poughkeepsie Eagle published a full-page spread celebrating Halloween. In it, "Hints for the Hallowe'en Lunch" outlined just how locals could celebrate even with voluntary restrictions on meat, butter, white flour, and sugar. The "Jack-o'-Lantern Salad" features inexpensive salt herring and potatoes, the loaf cake features just one cup of wheat flour with brown sugar and raisins for sweetener, and the "Priscilla Pop Corn" sounds very much like caramel corn! 

This lunch was likely intended for adult women rather than children, though young women may also have been the intended audience. A composed vegetable salad with sandwiches was typical fare for club women and other ladies who lunched. 

​I've transcribed the whole article below for your reading pleasure.

"Table decorations for a Jack'o'Lantern Jubilee must necessarily include pumpkins big and pumpkins little. Both kinds are introduced into the attractive witches cauldron of the illustration. Its value is increased when an assortment of prophecies is put into the kettle to be distributed to the guests when the strong black coffee is served.

"Hallowe'en menus usually include the homely cider and doughnuts, chestnuts and apples which belong to other harvest home celebrations. 

"The following menu is plain and substantial and just a little different.

"Jack-o'-Lantern Menu
Jack-o'-Lantern Salad
Brown Bread Sandwiches
Fruit Loaf Cake
Priscilla Pop Corn
Cider or Coffee

"Jack-o'-Lantern Salad
"Soak salt herring in lukewarm water and drain. Cook in boiling water for fifteen minutes. When cool, separate into flakes and add an equal quantity of cold boiled potato, and one-fourth quantity of chopped, hard-boiled eggs. Mix with French dressing [ed. note: vinaigrette] and chill in refrigerator until serving time. Beat one-fourth cupful of cream until stiff and mix with it two tablespoons chopped pimentos. Mix with equal portion of mayonnaise dressing and combine with the salad. Serve on lettuce leaves, slightly flattening the heap on top to receive the "Jack-o'-Lantern," which is a small full moon face cut from a very thin slice of American cheese, the eyes marked with bits of clove, and the nose and mouth by thing strips of pimento. Brown bread sandwiches, with a filling of chopped peanuts is served with this salad.

"Raised Fruit Loaf.
"One cupful of butter, two cupsful brown sugar, two eggs, two cupsful of bread sponge, two teaspoonsful cinnamon, one teaspoonful clove, two teaspoonsful soda, one teasponful salt, two cupsful raisins, one cupful flour.

"Cream butter and add slowly, while beating constantly sugar, then add well-beaten eggs, bread sponge, spice, soda and salt, and flour mixed and sifted, and raisins, cut in half and dredged with flour. Turn into buttered and floured oblong pans and let rise two and one-half hours and then bake for an hour.

"Priscilla Popped Corn.
"Two quarts of popped corn, two tablespoonsful butter, two cupsful browned sugar, one-half cupful water, one-half teaspoonful salt. Put butter in saucepan, and when melted add sugar, salt and water. Boil sixteen minutes and pour over popped corn, coating each grain thoroughly." 

What do you think? Would you like to attend such a lunch? I know I would! Even the herring potato salad sounds good and distinctly Scandinavian, although not particularly Halloween-ish. Priscilla popcorn, however, is definitely going on the to-make list!

​​The Food Historian blog is supported by patrons on Patreon! Patrons help keep blog posts like this one free and available to the public. Join us for awesome members-only content like free digitized cookbooks from my personal collection, e-newsletter, and even snail mail from time to time! Don't like Patreon? Leave a tip!

​Welcome to The Food Historian's 31 Days of Halloween extravaganza. Between social media (Facebook, Instagram, Twitter) and this blog, I'll be sharing vintage Halloween content nearly every day this month!

Cut four medium-size apples into eighths, and core but do not pare them. Divide each eighth crosswise into four pieces. Place one teaspoonful of whole cloves and half a stick of cinnamon in three-quarters of a cupful of vinegar and boil for five minutes. Then add one cupful and a half of sugar and half of the apples and continue boiling. When the apples are tender remove with a skimmer and cook the other half. Remove when done and boil down the liquid into a heavy sirup. Pour this over the apples and cool. Make eight large-size corn muffins by any standard recipe, slightly increasing the amount of sugar. When they come from the oven, cut a circular "lid" from the top of each and scoop out the interior with a teaspoon (the rejected portion can be dried for crumbs, or utilized in bread pudding). Fill with the spiced apples and sirup and place the lids on top. Serve immediately.

My translation of the recipe:

4 apples
3/4 cup cider vinegar
1 teaspoon whole cloves
half stick cinnamon
1 1/2 cup sugar
8 corn muffins (homemade or store bought)

Cut the apples into quarters and then again in half to form eighths. Core, but leave skin on. Cut crosswise into thick slices. Bring the vinegar and spices to a boil and let boil for five minutes. Then add sugar, stirring well to dissolve. Add half the apples and cook until apples are tender (can be easily pierced with a fork or sharp knife). Remove to a dish with a slotted spoon, then add the remaining apples and cook until tender. Remove to dish and continue cooking spiced vinegar syrup until it is thick. Pour over apples and let cool. Cut tops from muffins and use spoon to carefully hollow out, leaving at least an inch of muffin on all sides. When apples are cool, spoon into muffin cases. Serve cold for dessert.

Put into a bowl one cupful and a half of cooked pumpkin; add four tablespoons of sugar, one teaspoonful of salt, a quart of a cupful of butter substitute melted, half a cupful of lukewarm milk, half a yeast cake dissolved in a quarter of a cupful of lukewarm water, five cupfuls of whole-wheat flour and two cupfuls of white flour. Let rise; put together in thin biscuits, with butter substitute in between; brush over with milk; when risen, bake in hot oven.

An here's my modern translation:
1 1/2 cups pureed pumpkin (or 1 can)
4 tablespoons sugar
1 teaspoon salt
1/4 cup (half a stick) butter or margarine, melted
1/2 cup milk, warmed
1/2 teaspoon active dry yeast
1/4 cup lukewarm water
5 cups whole wheat flour
2 cups white flour.

Mix pumpkin, sugar, salt, melted butter, and milk. In a separate bowl bloom yeast in warm water - if it foams it is ready to use. Add to pumpkin mix, then add flour gradually (start with white flour). Knead well. Cover and let rise in a warm place. When doubled in bulk, punch down and roll out thin. Cut into rounds with biscuit cutter. Spread one round with softened butter or margarine, then stick another round on top. Brush top round with milk. Preheat oven to 425 F. Let rise again, then bake in hot oven, 12-15 minutes or until golden brown. 

What do you think? Would you try either of these recipes?

​​The Food Historian blog is supported by patrons on Patreon! Patrons help keep blog posts like this one free and available to the public. Join us for awesome members-only content like free digitized cookbooks from my personal collection, e-newsletter, and even snail mail from time to time! Don't like Patreon? Leave a tip!

​Welcome to The Food Historian's 31 Days of Halloween extravaganza. Between social media (Facebook, Instagram, Twitter) and this blog, I'll be sharing vintage Halloween content nearly every day this month!

If you're a fan of Halloween and all things vintage, you've probably heard of Dennison's Bogie Books. Launched in 1909 by the Dennison paper products company, which specialized in crepe paper, the Bogie Books became hugely popular for their ideas for parties, costumes, and yes, menus. 

The idea of direct-to-consumer advertising was starting to take off in the 1900s, and certainly food companies were capitalizing on corporate cookbooklets at this time. But Dennison's was one of the first companies to issue what they called "instruction books," but which were more like idea books. Chock full of ideas for table crafts, games, costumes, decorating, party organizing, and menus, they were a one-stop shop for all things Halloween. Nearly all the ideas incorporated Dennison's products, which branched out from just black and orange crepe paper to more elaborate decorations, like printed paper tablecloths and napkins, paper plates, printed crepe paper "borders," die cut figures, and more. 

The popularity of Halloween parties exploded in the 1920s. Long popular among young adults looking for romance, postwar they shifted to include children and adults, too. 

Dennison's had been printing Art and Decoration in Crepe and Tissue Paper since 1894 (here's the 1917 edition, complete with colorful samples of crepe and tissue paper). But the 1909 Bogie Book was one of its first forays into a single holiday booklet, although others for Christmas, galas, and other holidays would follow in the 1920s. The Bogie Book, however, was the only one to be printed annually, and illustrates just how popular Halloween had become in the United States. 

Dennison's bread and butter was paper decorations and colored crepe paper. More than any other holiday except perhaps Christmas, decorations were an integral part of Halloween celebrations. Popularized in the late Victorian era, home Halloween parties were increasingly common in the 1910s and 1920s. Dressing up your living room (like below) and other more mundane parts of the house was crucial, and Dennison's promised loads of ideas for themes and instructions for making your own decorations, in addition to purchasing their ready-made stock. 

In addition to parties at home, increasingly people were throwing more public parties. Halloween was traditionally a time for young love, and it was the perfect opportunity to get young people together. Public parties could be held in church basements, public halls, fraternal organizations, and schools. Bogie Books included hints not only in decorating these larger spaces, but also advice for spooky entrances, harmless tricks, and group games. 

Of course, what was a party without a costume? But Halloween costumes in the 1910s and 1920s were not much like today's. Although classic Halloween archetypes like witches, bats, pirates, pierrot and harlequin figures, and fortune tellers were popular for more obvious costumes, simply dressing in black and orange with spooky figures or motifs was enough for most people. The silhouettes of the day were largely maintained. Sometimes more abstract themes, like "Night" or "The Moon" or "A Star" might allow the fashionable young lady to put in a little more effort while still feeling pretty.

​In the above image, three young women feature variations on the same 1920s party dress silhouette - one is festooned with orange stripes and ribbons of crepe paper hang from her waist and festoon a hat, with jack-o'-lantern images bobbing at the ends of the streamers. Another is dressed as "The Moon" - with a large silver crescent moon on her head and a black dress and gray cape spangled with more crescent moons and stars - orange streamers hang from her waist. Another goes with a pumpkin theme - wearing an orange bodice with a dagged peplum, a black dress featuring orange jack-o'-lanterns, and long black sleeves with dagged cuffs and black ribbed cape with capelet and a huge stiff collar. Her ensemble is topped with a black cap featuring a festoon of orange leaves. A little girl is also pictured, wearing a black and orange dress featuring a black cat's face on the bodice and a black and orange cap with long ears or leaves protruding from the top. Alas, the men's costumes are less flattering - large, formless tunics and hats worn over their regular button-up shirts and ties. One is dressed as the moon - with the tunic featuring an enigmatic-looking full man-in-the-moon and a tall cone of a cap with another moon and stars. The other is dressed in a black-trimmed orange tunic featuring a large fringed black-and-orange collar and a smiling jack-o'-lantern as a pocket. He wears a witch's hat covered in small jack-'o-lanterns. 

Each Dennison's Bogie Book included instructions for making each of the pictured costumes from Dennison's crepe paper, printed paper figures, and more. 

Of course, The Food Historian is going to be interested in the menus! Along with all their other suggestions, some issues of Dennison's included sample menus. Although not every Bogie Book contains menus, many do reference food and refreshments. Generally, the suggestions are simple and standard party fare - sandwiches, potato chips, potato salad, simple cakes, donuts, fruit, olives, cheese, nuts, etc. - and rarely are recipes included. The emphasis of the books is on decorating the food, tableware, and tables than the food itself. 

It took a while for the books to gain traction, and the 1909 one didn't get a sequel until 1912. But by then home parties for Halloween were becoming increasingly popular. And Dennison published Bogie Books annually from 1912-1935. Only war (1918) and the Great Depression (1932) stopped their publication. ​

The Dennison Manufacturing Company has a long and interesting history, as it was largely controlled by one family for nearly 100 years. The Dennison company is still around today as Avery-Dennison.

From the Hollis Archives, Harvard University, which holds the Dennison corporate collection:

"The Dennison Manufacturing Company was a manufacturer of consumer paper products such as tags, labels, wrapping paper, crepe paper and greeting cards. The company was founded by Aaron L. Dennison and his father Andrew Dennison in Brunswick, Maine in 1844. Aaron Dennison, who was working in the Boston in the jewelry business, believed he could produce a better paper box than the imported boxes then on the market. The Dennison's first produced boxes made to house jewelry and watches. Aaron Dennison sold the boxes at his store in Boston, beginning in 1850 and in New York starting in 1854. After early business success, Aaron Dennison retired and yielded control of the company to his brother E.W. Dennison.

"The mid to late 19th century saw numerous products introduced by E. W. Dennison, who improved the product so that it became the best and most sought after on the market and under the Dennison name. In order to grow the business, Dennison needed to mechanize the box making process. Dennison introduced the box machine to meet the growing demand of jewelers and watch makers, who began ordering large numbers of boxes. Until the introduction of the box machine, the boxes were still being made one at a time, by hand. The machine mechanized and sped up the box-making process. The company continued to expand, and a larger, centrally located factory was needed. Dennison chose Boston, Mass., as the site of the new factory in order to be close to the city's retail store.

"In 1854, Dennison introduced card stock to hold jewelry and jewelry tags. Dennison's tags became wildly popular and the business began to expand rapidly, from the jewelry industry to textile manufacturers and retail merchants. E.W. Dennison noticed a deficiency in the quality of shipping tags and patented a paper washer that reinforced the hole in the tag. Sales of tags hit ten million in the first year. Stationery gummed labels were introduced just after the end of the Civil War. These labels had an adhesive on the back side and were manufactured to stick on boxes, crates or bags. The tag business alone required E.W. Dennison to move his factory in order to fulfill demand. The boxes, shipping tags, merchandise tags, labels and jeweler's cards were moved to the new factory in Roxbury in 1878. That same year the company was officially incorporated as the Dennison Manufacturing Company.

"In just over thirty years, the company grew from a small jewelry box maker to a large manufacturer of paper products under the direction of E.W. Dennison and his partner and treasurer Albert Metcalf. Dennison died in 1886 and his son, Henry B. Dennison succeeded him as president of the company. Henry B. Dennison had worked for the company for many years, having opened the Chicago store in 1868 and served as superintendent of the factories since 1869. Henry B. Dennison served as president of the company for only six years and resigned due to poor health in 1892. Henry K. Dyer was then elected president, and under his direction the company consolidated its many factories and operations. In 1897, the Dennison Manufacturing Company purchased the Para Rubber Company plant located on the railroad line in Framingham, Mass. The box division was transferred from Brunswick, Maine; the wax and crepe paper operations from the Brooklyn, NY factory; and the labels and tags from the Roxbury plant. The move was complete in 1898 and the factory was up and running. The factory was divided into five manufacturing divisions: first, the jewelry line, which included boxes, cases, display trays; second, the consumers' line of shipping tags, gummed labels, baggage check and specialty paper items; third, the dealers' line which included all stock products sold to dealers and some consumers; fourth, the crepe paper line; and fifth, the holiday line. Also located at the Framingham plant were financial offices, advertising and marketing departments, sales division and director's offices. Although the company was divided into divisions, all aspects of the company worked together in unison to plan and execute the production, marketing, and sale of a product. The Dennison Mfg. Co. planned well in advance of any sale by conducting market research, reviewing past statistics and gauging future interest in products.

"Henry Sturgis Dennison, grandson of the founder, began working for the family business after graduating from Harvard in 1899. He held various jobs at the company including foreman of the wax department and in the factory office. He was promoted to works-manager in 1906, director in 1909 and treasurer in 1912. In 1917, H.S. Dennison was elected president of the company. While serving as president of the company, H.S. Dennison oversaw the international expansion of the firm, consolidation and streamlining of certain processes and procedures, reduction in working hours, implementation of employee profit sharing plans, an unemployment fund and the creation of company wellness facilities. H.S. Dennison was heavily focused on getting the highest quality work out of each of his employees and eagerly sought their advice and suggestions for improving working conditions and manufacturing processes. He employed market analysis and research when venturing into a new sales territory or rolling out a new product. His focus on industrial management led him to be a prolific writer, speaker, and expert advisor on the topic. Outside of his management of the company, he served as an advisor to the administrations of Woodrow Wilson and Franklin Roosevelt and lectured at Harvard Business School. Henry Sturgis Dennison served as president of the Dennison Manufacturing Company until his death in 1952.

"Dennison's long time director of research and vice president, John S. Keir, was elected to succeed him in 1952. Keir only served for a short time, and continued running the company the way Dennison would have. After World War II, an emphasis was placed on manufacturing products that appealed to women, especially housewives. New products included photo corners, picture hangers, stationery, scotch tape, diaper liners and school supply materials for children. During the 1960s and 1970s, the Dennison Manufacturing Company began actively researching new products and proposed acquiring small, competing office product companies with new technologies. This effort was undertaken by president Nelson S. Gifford in order to diversify Dennison's product line, maximize profits for shareholders, and keep the company fresh. In 1975, Dennison acquired the Carter's Ink Company, a Boston, Mass. based manufacturer of ink and writing utensils. This acquisition and others broadened Dennison's product line as the company moved away from paper manufacture to a manufacturer of all office products.

"Dennison Manufacturing Company merged with Avery Products in 1990 to become, Avery-Dennison, a global manufacturer of pressure sensitive adhesive labels and packaging materials solutions."

If you'd like to learn more about Dennison, check out the Harvard collection. 

For more about the history of the family and its products, check out this historical overview from the Framingham, Massachusetts History Center, which holds the Dennison family papers and other collections related to the company. 

The Bogie Books can be hard to find these days. They are collector's items and sadly often disappear from library and archival collections. However, several issues from the 1920s have been digitized and are available for free on disparate locations around the internet. I've collected them here for your viewing and reading pleasure. If you'd like to see the covers for 1912-1925, check out the list at Vintage Halloween Collector. 

Dennison's Bogie Book - 1919 edition

Dennison's Bogie Book - 1920 edition

​Dennison's Bogie Book - 1922 edition

Dennison's Bogie Book - 1923 edition

​Dennison's Bogie Book - 1924 edition

Dennison's Bogie Book - 1925 edition

Dennison's Bogie Book - 1926 edition

Dennison's has also reproduced many of its historic Bogie Books and they are available for sale as print copies. You can find them on Amazon by clicking the links below. If you purchase anything from the links, you'll help support The Food Historian! 

What do you think? Are you inspired to try some vintage decorations for your Halloween party this year? In 2019 I threw my own version of A Very Vintage Halloween party - check it out!

​​The Food Historian blog is supported by patrons on Patreon! Patrons help keep blog posts like this one free and available to the public. Join us for awesome members-only content like free digitized cookbooks from my personal collection, e-newsletter, and even snail mail from time to time! Don't like Patreon? Leave a tip!