Last week we learned about the big Dairy Exposition during WWI - this week we're examining the Free Milk for France movement, which coalesced about the same time. This propaganda poster by F. Louis Mora from 1918 is one of the more famous of the food-themed propaganda posters of the First World War. In it, a soldier ladles milk out of a large milk can into the bowl of a French child, one of several, accompanied by a wounded French soldier with a tin cup and crutch. Judging by how bundled up everyone is, it's probably winter. Ironically, the Free Milk for France campaign actually focused on provided dried milk. On May 13, 1918, the Committee to Obtain Free Milk for France launched a fundraising parade. "The parade, consisting of two floats and an escort of soldiers and sailors, including a navy band, started from the First Field Hospital Armory at Sixty-sixth Street and Broadway and canvassed the city as far down as the Wall Street District," reported the New York Times the following day. "The money will be used to purchase powdered milk to be sent to France for the use of wounded soldiers, babies, and tubercular patients." In the above photo, a woman dressed in overalls and a straw hat drives a team of horses pulling a large hay wagon. Another woman riding on the wagon is dressed in a military-style outfit holding a small bucket and a wooden shoe - likely soliciting donations. An American flag attached to a sheaf of hay is behind them. The first parade made over $1,000. The group launched another parade a few days later, on May 17th, parading "down Fifth Avenue from Fifty-ninth Street to Twenty-second Street yesterday afternoon." Featuring seven floats, including young society girls "dressed as milkmaids." Free Milk for France parade, motor truck with a float of milkmaids with a live cow and flowering tree, surrounded by a white picket fence. A large sign reads, "We want your help for Free Milk for France," with smaller notes - "Committee Headquarters 1401-F St." and "Accredited by the French government." Harris & Ewing photographers, May, 1918. Library of Congress. In the above black and white photo, a flat bed truck features a large float carrying a flowering tree, a live dairy cow, and at least five young women dressed as Brittany milkmaids. The edges of the float are surrounded by a white picket fence. On May 19, 1918, the New York Times published "America Sending Milk to France." The article is transcribed below: One of the greatest sources of suffering in France has been lack of milk. The causes for this lack are manifold. In many instances the Germans slaughtered cows for beef whose greater value lay in their milk; in other instances the Government of France requisitioned the animals for army use, and in still others the farmers found themselves forced to kill their cattle on account of the shortage of pasture and fodder. All in all there have been lose to the people of France about 2,000,000 cows, and the main source of maintenance of infants and children, of the crippled and the wounded, the sick and tubercular, lies in milk. At present the death rate of children in France is from 58 to 98 per cent. The number of wounded and crippled needs no repetition here. The increase in the ranks of the tubercular is appalling. Outside Belgium, perhaps, there is no other country which has so greatly succumbed to this disease. The supply of milk in France has been depleted at least 16 per cent. Under present conditions infants must take vegetable stews as a food substitute. What this means to their health and their growth the mortality figures show. Wounded soldiers get heavy soups, which are well-nigh fatal in their effects. The tubercular of France have almost been forgotten. Milk has become a luxury far beyond the reach of the majority of them. In order to do something to meet this situation and to conserve the milk they have, the French Government is taking vigorous measures. Great care is devoted to the protection of milch cows. From bombarded towns, under military escort, two or three at a time are led back to places of safety. Farmers are urged to make all sacrifices possible to provide proper feed for them. Within Paris a herd of cows is kept under civic care. Government restriction now forbids the serving of milk or cream for any purpose in restaurants, hotels, or public eating places after 9 o'clock in the morning. In private homes, rich or poor, milk is only given to young children and the sick. Milk in Paris costs 32 cents a quart, when it can be bought. It was in a desire to do something to change these conditions that Mrs. Warren McConihe and Miss Josephine Osborne organized the Free Milk for France Fund. Mrs. McConihe had seen the soldiers suffering greatly for want of milk, she had seen them grow feverish under the influence of heavier foods. She had seen the Belgian and French refugees almost starved for lack of milk. Upon her return to this country she found that America had enough milk to send some across. Because it requires less shipping space, she chose powdered milk. It is scientifically prepared by subjecting fresh, pure, full-creamed milk to a rapid evaporating process, which preserves the nutritive solids and keeps without ice for months. The milk when prepared costs about 13 cents a quart. There is no other cost. The Government of France has taken over the details of transportation. It is the aim of the organization to send one ton of milk a day. All that is necessary is to mix with hot water. The milk in this form has been recommended even for home use by Dr. Hermann M. Biggs, State Health Commissioner; Dr. S. Josephine Baker of the Child Hygiene Bureau, and Dr. Charles G. Kerley, a child specialist. At a cost of $1,100 a ton of dried milk is sent across, enough to feed 8,400 babies or wounded soldiers or tubercular patients. $52 will send 100 pounds of dry milk or 40 quarts of liquid; $5.20 will sent ten pounds, or forty quarts, and 13 cents will send one quart. The aim of the Free Milk for France organization is to have the nation as a whole respond to its work. Branches are being organized all over the country. The headquarters of the fund is at 675 Fifth Avenue. These two parades, held during the National Milk and Dairy Farm Exposition, were just the first of a campaign that would last into 1919 and spread across the country. By the end of 1919, there were campaigns in thirty-six states, and the distribution in France was being organized by Madame Foch - wife of French General Ferdinand Foch. The rhetoric around milk and its importance in the diet, especially for children and the sick, would be replicated in the Second World War. The Food Historian blog is supported by patrons on Patreon! Patrons help keep blog posts like this one free and available to the public. Join us for awesome members-only content like free digitized cookbooks from my personal collection, e-newsletter, and even snail mail from time to time! Don't like Patreon? Join with an annual membership below, or just leave a tip! Join on Patreon or with an annual membership by June 30, 2020 and get a picnic history packet mailed to your door!
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This beautiful propaganda poster from the First World War is the result of a controversy. The fresh-faced young white woman in her United States Food Administration-approved food conservation uniform and cap, gestures to a table with an enormous glass bottle of milk, a huge block of butter, a wheel of cheese, and what is either a mound of cottage cheese or some sort of milk pudding. A framed view of dairy cows in a green field floats behind her. It exhorts the reader to "Eat more MILK." But why? Throughout World War I in the United States, dairy farmers struggled. Feed prices went up, and retail prices of milk went up, but the wholesale prices that farmers got from milk dealers and dairies remained static. Despite dozens of local and state and federal inquiries, no single culprit for high milk prices was ever discovered. The result of high prices combined with government advocating for increased production and Progressive Era ideas about the importance of cow's milk in the diet, particularly for children, meant that by the spring of 1918 there was a serious milk surplus. For several years, the butter, cheese, and condensed milk industries had absorbed the milk surplus, but by the spring of 1918 they were also over capacity. The United States Food Administration, in conjunction with state governments, embarked on a campaign to try to get Americans to consume more milk, with limited success. In May of 1918, New York City hosted the National Milk and Dairy Farm Exposition at the Grand Central Palace. New York State Governor Charles Whitman opened the exposition, and United States Food Administrator Herbert Hoover also attended. Home economists praised milk-based dishes such as puddings, custards, and the use of cottage cheese and brick cheeses - hence the phrase "Eat more milk," rather than "drink," as drinking cows milk was not common among adults. Cottage cheese and brick cheese were touted as affordable meat alternatives. Despite the classic Progressive Era boosterism, including the attendance of "famous" cows at the exposition, retail milk prices remained relatively high, with seasonal dips in the spring and early summer. Federally fixed milk prices helped solve the problem short-term, but even after the war, dairy farmers were subject to a Congressional investigation to determine whether they price gouged consumers (they didn't), and the right of farmers to form co-ops was in danger of becoming illegal under anti-trust laws. Ultimately, it was falling grain prices and rising postwar demand that evened out prices, although to this day the dairy industry still struggles. Even after the war, Progressive Era ideas about the importance of cow's milk in the diet persisted, and were recycled during the Second World War. The Food Historian blog is supported by patrons on Patreon! Patrons help keep blog posts like this one free and available to the public. Join us for awesome members-only content like free digitized cookbooks from my personal collection, e-newsletter, and even snail mail from time to time! Join by June 30, 2020 and get a picnic history packet mailed to your door! This post contains affiliate links. If you purchase something from a link, you'll be supporting The Food Historian! The Woman's Land Army of America came out of the women's suffrage movement as a way for young, largely college-educated women to prove their worth during wartime by providing agricultural labor to make up labor shortages thanks to the draft, better wages in industrial work, and the need to increase agricultural production. The movement started in New York State, and has been ably chronicled by Elaine Weiss' book The Fruits of Victory. This beautiful propaganda poster from the University of Virginia Training School for the Woman's Land Army of America is just delightful. The imagery is evocative. A young woman holding an American flag, which billows out behind her, is dressed in a khaki uniform and riding a plow horse through a green agricultural field, simultaneously calling to mind a mounted standard bearer, Teddy Roosevelt's Rough Riders, and Army cavalry. In the foreground, two young women in matching blue uniforms share the load of a bushel basket laden with vegetables. The woman at left has a hoe over her shoulder, reminiscent of how a soldier might carry a rifle. The woman at right carries what appears to be a milk pail. Far in the background, what appears at first glance to be a field of ripe wheat is in fact a golden line of uniformed women with agricultural implements on their shoulders, marching behind the leading three. The costumes were among the official Woman's Land Army costume - in khaki and blue chambray. A loose tunic with full sleeves (rolled up) and a cinched waist falls to the knee, covering military-style jodhpurs and puttees over sensible shoes. A broad-brimmed hat and a kerchief around the neck complete the sensible outfit, which somehow still scandalized some members of the public at a time when women's skirts rarely rose above the ankle. The poster is advertising the Woman's Land Army's Training School at the University of Virginia. Designed to give young women basic agricultural skills, and sometimes specialized skills like the use of tractors, the schools were generally free, but required payment for room and board, as this one does at $5.00 per week for a two week course. Sometimes called "farmerettes," likely a combination of the terms "farmer" and "suffragette," and one which not every member of the Woman's Land Army enjoyed. But then, not every farmerette was a member of the Woman's Land Army, and the term actually predated the U.S. entrance into the war. The women saw some success in the adoption of their labor in agriculture, but it created no sea change of labor distribution post-war. Most farmers outside orchards and truck farmers mechanized in the face of labor shortages, rather than using farmerettes or farm cadets (teenaged boys released from school to work on farms). And increasing specialization of crops and livestock meant that mechanization was easier and more profitable than hiring young women at good wages for just 8 hour days (pre-war farm laborers had no such protections). The Land Army would be revived during World War II, this time divorced from its suffragist origins and encouraging young people of both sexes to assist with farm labor. But that's a post for another day. Woman's Land Army BooksFruits of Victory: The Woman's Land Army of America in the Great War by Elaine F. Weiss Weiss tracks the evolution of the Woman's Land Army in America, focused primarily on New York State, which was where the WLA officially began in the U.S. In intimate detail, she introduces us to a whole host of historic characters, including leading lights of the women's suffrage movement, and how they tried to prove women's agricultural labor was the future. Cultivating Victory: The Women's Land Army and the Victory Garden Movement by Cecilia Gowdy-Wygant Cultivating Victory examines the interrelationships between the British and American Woman's Land Armies, as well as their connections to the war garden and victory garden movements. Covering both the First and Second World Wars, Gowdy-Wygant compares and contrasts the efforts in both nations and the differences and similarities between both wars. The Food Historian blog is supported by patrons on Patreon! Patrons help keep blog posts like this one free and available to the public. Join us for awesome members-only content like free digitized cookbooks from my personal collection, e-newsletter, and even snail mail from time to time! Join by June 30, 2020 and get a picnic history packet mailed to your door!
We get to visit Disney in World War II again this week! In this charming little film, "Out of the Frying Pan, Into the Firing Line," first released in July of 1942, we see familiar characters Minnie Mouse and Pluto learning about the role of kitchen fats in munitions manufacturing.
The little films opens with Minnie frying up a pound of bacon on the stove, and then offering to pour the hot grease over Pluto's bowl of dog biscuits, much to his delight. But an authoritative voice from over the radio interrupts, telling of the value of saving kitchen fats for use in the manufacture of glycerin, a primary ingredient in explosives.
Although Pluto starts out angry at being denied the delicious bacon grease, a reminder that waste fats give soldiers more ammunition, with a quick pan over to the photo of Mickey Mouse in his soldier's uniform, convinces him otherwise. A quick salute to Mickey and Pluto is ready to help Minnie save the fats. He even brings the can of fat to the butcher in exchange for a string of hot dogs. This adorable little film, which was likely geared towards children as well as adults, helped convince Americans to alter their usual behaviors in the home and contribute to the war effort by saving every scrape of waste fats possible. To learn more about Disney in World War II, check out our previous post.
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"New York State Food Supply Commission for Patriotic Agricultural Service. Wanted at once, men and boys who have had actual farm experience for work on farms. Also, women for work in farm homes. Show your patriotism by helping increase your country's food supply. Farmers - Do you need additional labor on the farm? Are your shipments of seeds, fertilizers or machinery held up? Can you get what you need? Do you want help in the control of insect pests or plant diseases? Do you have difficulty with storage and shipping facilities, containers, or marketing problems? Do you need a short-term loan for financing your farm operations? Do you want information on the home preservation of foods? To Enroll for Farm Work or to Obtain Help on Any of the Foregoing or Other Matters. Apply to the Commission's County Representative. New York State Food Supply Commission, Albany, N.Y." 1917, Temple University. The United States entered the First World War on April 6, 1917. On April 13, New York State Governor Charles S. Whitman appointed a Patriotic Agricultural Service Committee. On April 17, an Act of the New York State legislature created the New York State Food Supply Commission. This propaganda poster is likely from the spring of 1917 for several reasons. First, by the fall of 1917, the commission had changed its name to the New York State Food Commission, Second, the emphasis on laborers with farming experience, rather than the inexperienced, was a hallmark of early efforts to increase agricultural production. The poster reads: "New York State Food Supply Commission for Patriotic Agricultural Service. Wanted at once, men and boys who have had actual farm experience for work on farms. Also, women for work in farm homes. Show your patriotism by helping increase your country's food supply. Farmers - Do you need additional labor on the farm? Are your shipments of seeds, fertilizers or machinery held up? Can you get what you need? Do you want help in the control of insect pests or plant diseases? Do you have difficulty with storage and shipping facilities, containers, or marketing problems? Do you need a short-term loan for financing your farm operations? Do you want information on the home preservation of foods? To Enroll for Farm Work or to Obtain Help on Any of the Foregoing or Other Matters. Apply to the Commission's County Representative. New York State Food Supply Commission, Albany, N.Y." Interestingly, this poster not only focuses on farm labor, seed acquisition, farm loans, etc., but also on securing women's labor "for work in farm homes." The general idea was that women could help relieve some of the household burden on farm wives, and assist with food preservation, so that farm wives, who were often more experienced in farm management than most farm laborers, could assist their husbands. Neither plan really worked out well. The few women who were interested in farm labor wanted to do the agricultural work - not housework. And while experienced farm hands were in high demand, that drove wages up considerably - not every farmer was able to afford them. The Food Supply Commission coped by helping some farms modernize. They purchased a series of tractors - then still a rarity in the Northeast - and helped farmers acquire seed potatoes, beans, and more. But it took until the end of 1917 for the Commission to find its footing. By then, it became a partner of the United States Food Administration, working hand-in-hand with Hoover. You can read more about the New York State Food Supply Commission and its early work in its annual report for 1917, published in 1918. The Food Historian blog is supported by patrons on Patreon! Patrons help keep blog posts like this one free and available to the public. Join us for awesome members-only content like free digitized cookbooks from my personal collection, e-newsletter, and even snail mail from time to time! Last week we talked about the High Cost of Living in the First World War. Those memories were close at hand during the Second World War. During World War I, the federal government did little to control prices at the consumer level, and rationing was voluntary. The U.S. Food Administration did control whether or not retail establishments and manufacturers complied with rationing and other rules through a complicated system of licensing and oversight, but individual consumers were technically allowed to make their own food choices. During World War II, things were different. Rationing was mandatory, even if the stamps were often confusing, and black markets definitely existed. But the creation of the Office of Price Administration froze the official prices of a whole host of goods, including food, to try to offset wartime inflation. Once again retailers were being regulated by the government, but this time the OPA relied on consumers to help report violators. By enlisting housewives to help enforce "ceiling prices" by refusing to purchase goods at that exceeded the published price lists, the OPA got a free labor source, and the housewives ensured that their retailers were not cheating them. Black women, in particular, benefitted from this practice, as discrimination meant they were subject to being cheated. "Here's a war job all America may be proud of. The rise in wartime cost of living today is less than half the World War I increase... only the patriotic cooperation of the public and businessmen with the government's price control program made this record possible... let's keep up the good work by keeping the Home Front Pledge: "I pay no more than ceiling prices... I pay my ration points in full."" Office of Price Administration, National Archives. This pair of posters, comparing the inflation of food from WWI to WWII, was designed to prove the effectiveness of the Office of Price Administration and its price control efforts. In the first one, Uncle Sam points to a chart that compares the rise of inflation over the course of both World Wars. In the second, two bar charts on inflation are compared. In the first, labeled 1918, a (suspiciously-1930s-attired) housewife tries and fails to reach a basket of food labeled "Cost of Living" as it rises on a bar chart of 64.6% inflation. Whereas the 1944 housewife can easily reach her basket at 25.9% inflation. Interestingly, her bar chart has a white line 3/4 of the way up which reads "Price control began here." The black bar below reads "Before Price Control," implying that inflation could have been much worse without the intervention of the OPA. Both statistics are attributed to the 53rd month of the war, which seems to indicate that the inflation statistics for World War I start in 1914, not 1917, when the U.S. officially joined the war, which tracks with the cost of living increases that began long before April 7, 1917. These two posters indicate just one of the ways in which the lessons of the First World War were applied to the Second. Some lessons, however, remained hard to swallow. During WWI, the United States Food Administration, although formed by executive order in May of 1917, received no funding from Congress until August, 1917, because a number of congressmen objected to the sweeping powers and controls it gave the executive branch. In an effort to avoid a bloated post-war bureaucracy, it was quickly dismantled in early 1919, despite the fact that the cost of living rose precipitously after the war. Similar sentiments about the power of the Office of Price Administration were debated during WWII, and numerous attempts by organized retail and manufacturing organizations to weaken it started as early as 1944. The OPA was allowed to temporarily expire in 1945, and prices jumped almost instantly. It was hastily reinstated, but in a weaker form, and was fully abolished in 1947. Some price control functions for sugar, rice, and a few other products were shifted to other agencies. In her article, "'How About Some Meat?': The Office of Price Administration, Consumption Politics, and State Building from the Bottom Up, 1941-1946," historian Meg Jacobs talks about how the Office of Price Administration helped Americans determine that high standards and low cost of living was their reward, nay birthright, for surviving two World Wars and a Great Depression. Caught between empowered consumers and producers and retailers anxious to throw off the yoke of government regulation, the OPA was at the center of post-war discussions about the future of the American economy. Given today's cost of living problems, I find it fascinating to study the economics of the first half of the 20th century, and how societal reactions and government policies continue to shape today's discussions about the future of our economy - whether people realize it or not. Today, economists are studying the impact of the Great Recession and COVID-19 on our economic future, just like historians and economists in the 1920s and 1940s did when they were looking back at the two World Wars. Further Reading
If you enjoyed this blog post, consider supporting The Food Historian on Patreon! Patrons get special perks, including members-only content, access to digitized cookbooks, and occasional snail mail. Patrons also help keep this blog free for everyone. Join today! Even though the United States didn't officially join the war until April 7, 1917, the U.S. had long supported the Allies and neutral nations through the sale of agricultural products. But the 1910s was a time of little government regulation and increasingly global commerce. The Allied European nations all leaned heavily on their colonial holdings to produce food and war materiel, what goods they could get through German U-boat blockades. Part of the reason for German expansionism in Europe was a lack of colonial holdings (also the reason for the Second World War, as ably argued by Lizzie Collingham in The Taste of War), and therefore a lack of agricultural capacity. As an independent nation rich in natural resources (through their own brutal colonization of the continent), the United States was able to meet the increasing European demand. Midwestern wheat farmers in particular were very happy, as the increased demand increased prices. But while farmers were happy to have good return on their crops, the increased demand from abroad was increasing food prices at home. The High Cost of Living or "H.C.L." as it was often referred to in the press, was the topic of much discussion throughout the Progressive Era. Kosher meat riots in 1902 and again in 1910 in New York City were only the beginning. Exacerbated by the war, by 1917 rising food prices led women around the world to riot against food prices that increased sometimes 200% in a matter of weeks. You can read more about the food riots of New York City in a previous blog post. In this image (hard to tell if it was used as a political cartoon or a poster), Uncle Sam looks at a picnic basket labeled "Food Prices" being hauled up through the ceiling. He mutters to himself, "If only I could get hold of the fellow that's hoisting it." His fists are at his side, impotently, while a small teddy bear (whose significance is unclear, but may have been a reference to Teddy Roosevelt --- see the update below!) looks on in dismay. The image reinforced the idea that the federal government had little or no control over food prices. Ultimately, the food price question was never really settled. Boycotts temporarily created surpluses, which lowered prices. But only the increased wartime production when the U.S. entered the war in 1917 seemed to raise wages and increase agricultural supply enough to address rising food prices. And when the war ended in late 1918, food prices increased again as regulating government agencies like the United States Food Administration were dismantled, but relief efforts abroad continued, along with the supply of the American Expeditionary Forces, many of whom did not return until the end of 1919 or even later. Increased production encouraged during the war years resulted in an agricultural depression in the 1920s, as European nations recovered their own agricultural production and demand for American exports fell. The agricultural depression was an early harbinger of the Great Depression. Stay tuned next week for propaganda about the High Cost of Living during the Second World War. UPDATE: Many thanks to Food Historian reader Peter K. for giving us some more context about the teddy bear! Apparently artist Clifford Berryman was the originator of the Teddy Bear, which was indeed inspired by Theodore Roosevelt. Adding the teddy bear to various political cartoons was one of Berryman's signatures, although the bear was often the star of the show. Once Teddy Roosevelt left office, Berryman also used the bear to represent his own opinions in political cartoons. The Food Historian blog is supported by patrons on Patreon! Patrons help keep blog posts like this one free and available to the public. Join us for awesome members-only content like free digitized cookbooks from my personal collection, e-newsletter, and even snail mail from time to time! “Who’s afraid of the big bad wolf, not the farmer of the United States who works and sacrifices to fill the holds of victory ships…,” says the narrator as an oversized silhouetted farmer pours grain into the hold of a ship. Still from the film "Food Will Win the War" (1942). Courtesy Cartoonresearch.com Previously, we met Jack Sprat and his wife in a fairytale cartoon propaganda poster. This week, we go all out total war with Walt Disney. Produced by Disney in 1942, "Food Will Win the War" was a propaganda film of the Agricultural Marketing Administration, under the auspices of the United States Department of Agriculture. Narrated like a newsreel, the cartoon illustrates the might of American agriculture, in brilliant technicolor. The cartoon illustrations of the overwhelming productivity of American agriculture compare mind-boggling production numbers to well-known landmarks and other Very Large Things. Flour to blizzards, bread to the Egyptian pyramids, tomatoes to the Rock of Gibraltar, cheese to the moon, etc. When getting to meat production, we get to see the Disney's Three Little Pigs, leading a parade of hundreds of hogs, playing "Who's Afraid of the Big, Bad Wolf?" on fife and drum. Periodically, we are reminded that the size of several of these items could crush Berlin, including a very plump blonde representing American fat and oil production. One scene compares American agriculture to a giant bowling ball, which is depicted rolling through Nazi headquarters (tattering the Nazi flag in the process), and bowling over pins caricaturing Adolf Hitler, Benito Mussolini, and Emperor Hirohito. The film closes with a grim montage of the challenges faced by shipping and a call to the Four Freedoms outlined by FDR - Freedom of Speech, Freedom of Religion, Freedom from Want, and Freedom from Fear. Like many propaganda films and newsreels from World War II, this one has plenty of bombast, with good and evil portrayed in stark black and white terms (even though the animation is in color). Released to American audiences on July 21, 1942, it had several goals. One was to buoy American confidence in food supplies. There were concerns that the U.S. was shipping too much produce overseas and that there would be shortages at home. These concerns were not unfounded, but wartime production increased enough that even though rationing eventually grew tight, everyone had enough to eat. Another was to impress upon foreign audiences that American production capacity was overwhelming and would strengthen the Allies, who had been at war for over two years already. In 1941, Disney was suffering major financial losses from Fantasia - it was a box office flop and made just a fraction of what it cost to produce. You can see the economy of animation in many of the scenes of this film - where largely still images move across the frame or zoom in or out - achieved by layering cells. But the success of Disney's animated films for the war effort helped keep the studio afloat during the war. They became well-known in particular for training films, as Disney animators were able to illustrate in fine detail mechanical operations and theoretical scenarios that would be difficult or impossible to film in real life. Some speculate that without World War II, Disney Studios might have gone under after only a few films. The Food Historian blog is supported by patrons on Patreon! Patrons help keep blog posts like this one free and available to the public. Join us for awesome members-only content like free digitized cookbooks from my personal collection, e-newsletter, and even snail mail from time to time! This World War I cartoon shows a hand in a gauntlet (decorated with the imperial German eagle) carving up a map of the Southwestern United States. Arizona, New Mexico, and Texas are labeled "For Mexico." California is labeled "For Japan(?)" The rest of the country is labeled "For Myself." In the spring of 1917, the British government intercepted and turned over to the United States a message from German Foreign Secretary Arthur Zimmerman to the Government of Mexico, urging Mexico to join with Japan and declare war on the United States. Zimmerman suggested that this would be a way for Mexico to reclaim the Southwestern states lost during the Mexican War. American outrage following the publication of the Zimmerman Telegram was one of the factors causing the U.S. to declare war on Germany. Berryman follows the popular notion that the German Kaiser was the force behind German aggression. Illustration by Clifford Kennedy Berryman, March 4, 1917. Library of Congress. On April 2, 1917, President Woodrow Wilson, the man who had won his 1916 presidential reelection by running on the phrase, "He Kept Us Out of War," went before Congress and gave a speech. It was a speech a long time coming. Since Europe had devolved into war in August of 1914, the United States had officially remained neutral. On May 7, 1915, the Lusitania was sunk, the victim of German U-Boats, taking 123 American citizens with it. Despite this attack on innocent civilians, the U.S. remained staunchly neutral. In February, 1917, the Zimmerman Telegram was revealed - an appeal by Germany to Mexico to form an alliance against the United States, should the U.S. enter the war. Sent in January and decrypted by British Intelligence, it was sent just before Germany resumed unrestricted submarine warfare, a tactic they feared would result in the end of American neutrality. And indeed, it did. Unrestricted submarine warfare resumed on February 1, 1917. Wilson gave a speech before Congress on February 3rd, and then again on February 26th regarding U-boats and merchant shipping. On April 2nd, Wilson asked Congress to declare war on Germany. I have called the Congress into extraordinary session because there are serious, very serious, choices of policy to be made, and made immediately, which it was neither right nor constitutionally permissible that I should assume the responsibility of making. On the 3rd of February last, I officially laid before you the extraordinary announcement of the Imperial German government that on and after the 1st day of February it was its purpose to put aside all restraints of law or of humanity and use its submarines to sink every vessel that sought to approach either the ports of Great Britain and Ireland or the western coasts of Europe or any of the ports controlled by the enemies of Germany within the Mediterranean. That had seemed to be the object of the German submarine warfare earlier in the war, but since April of last year the Imperial government had somewhat restrained the commanders of its undersea craft in conformity with its promise then given to us that passenger boats should not be sunk and that due warning would be given to all other vessels which its submarines might seek to destroy, when no resistance was offered or escape attempted, and care taken that their crews were given at least a fair chance to save their lives in their open boats. The precautions taken were meager and haphazard enough, as was proved in distressing instance after instance in the progress of the cruel and unmanly business, but a certain degree of restraint was observed. The new policy has swept every restriction aside. Vessels of every kind, whatever their flag, their character, their cargo, their destination, their errand, have been ruthlessly sent to the bottom without warning and without thought of help or mercy for those on board, the vessels of friendly neutrals along with those of belligerents. Even hospital ships and ships carrying relief to the sorely bereaved and stricken people of Belgium, though the latter were provided with safe conduct through the proscribed areas by the German government itself and were distinguished by unmistakable marks of identity, have been sunk with the same reckless lack of compassion or of principle. (read the whole speech) On April 4, 1917, the Senate voted to declare war. On April 6, the House of Representatives followed suit. The U.S. was now officially at war with Germany. "Our Problem is to feed our Allies this winter by sending them as much Food as we can of the most concentrated nutritive value in the least shipping space. These foods are Wheat - Beef - Pork - Dairy products and Sugar. Our Solution is to eat less of these and more of other foods which we have in abundance, and to waste less of all foods. The United States Food Administration." c. 1917, Library of Congress. On April 17, 1917, Wilson addressed the nation: I take the liberty, therefore, of addressing this word to the farmers of the country and to all who work on the farms: The supreme need of our own nation and of the nations with which we are coordinating is an abundance of supplies, and especially of food-stuffs. The importance of an adequate food supply, especially for the present year, is superlative. Without abundant food, alike for the armies and the peoples now at war, the whole great enterprise upon which we have embarked will break down and fail. The world's food reserves are low. Not only during the present emergency but for some time after peace shall have come both our own people and a large proportion of the people of Europe must rely upon the harvests in America. Upon the farmers of this country, therefore, in large measure, rests the fate of the war and the fate of the nations. May the nation not count upon them to omit no step that will increase the production of their land or that will bring about the most effectual coordination in the sale and distribution of their products? The time is short. It is of the most imperative importance that everything possible be done and done immediately to make sure of large harvests. I call upon young men and old alike and upon the able-bodied boys of the land to accept and act upon this duty to turn in hosts to the farms and make certain that no pains and no labor is lacking in this great matter. I particularly appeal to the farmers of the South to plant abundant food-stuffs as well as cotton. They can show their patriotism in no better or more convincing way than by resisting the great temptation of the present price of cotton and helping, helping upon a great scale, to feed the nation and the peoples everywhere who are fighting for their liberties and for our own. The variety of their crops will be the visible measure of their comprehension of their national duty. The Government of the United States and the governments of the several States stand ready to coordinate. They will do everything possible to assist farmers in securing an adequate supply of seed, an adequate force of laborers when they are most needed, at harvest time, and the means of expediting shipments of fertilizers and farm machinery, as well as of the crops themselves when harvested. The course of trade shall be as unhampered as it is possible to make it and there shall be no unwarranted manipulation of the nation's food supply by those who handle it on its way to the consumer. This is our opportunity to demonstrate the efficiency of a great Democracy and we shall not fall short of it! This let me say to the middlemen of every sort, whether they are handling our food-stuffs or our raw materials of manufacture or the products of our mills and factories: The eyes of the country will be especially upon you. This is your opportunity for signal service, efficient and disinterested. The country expects you, as it expects all others, to forego unusual profits, to organize and expedite shipments of supplies of every kind, but especially of food, with an eye to the service you are rendering and in the spirit of those who enlist in the ranks, for their people, not for themselves. I shall confidently expect you to deserve and win the confidence of people of every sort and station. (read the entire speech) Wilson's emphasis on food was not without warrant. The U.S. and Argentina, the two major wheat-exporting countries in the Western hemisphere (excepting Canada), had both experienced poor harvests in 1916, after bumper crops in 1914 and 1915. In short, when the U.S. entered the war in April of 1917, it had only enough wheat for domestic consumption. Although the initial rollout of food regulation was uneven, in large part due to the fact that Congress blocked funding of the United States Food Administration until August of 1917, calls for voluntary reduction in consumption of certain foods, like those listed in the poster above, were almost immediate, as were calls to reduce food waste and increase food production. Wilson knew that defeating German aggression meant putting the United States' abundant resources to work - agricultural land, people, and industry. As with all wars, he who controls the food supply, controls the outcome of the war, something that proved true with the First World War as much as any war, and one in which the United States made a huge difference. The Food Historian blog is supported by patrons on Patreon! Patrons help keep blog posts like this one free and available to the public. Join us for awesome members-only content like free digitized cookbooks from my personal collection, e-newsletter, and even snail mail from time to time! Today's World War Wednesday poster is one of the more whimsical food posters created during World War II. "Lick the Platter Clean, Don't Waste Food" features a tall, thin man and a short, stout woman showing a shining clean brass platter. They are both dressed in old-fashioned, even Medieval-looking clothing, as befitting fairy tale characters. Of course, they are Jack Sprat and his wife, from the famous nursery rhyme: "Jack Sprat could eat no fat, his wife could eat no lean, but between the two of them, they licked the platter clean." The fairytale cartoon style is distinctive to artist Vernon Grant, who is probably best known for creating the original "Snap, Crackle, and Pop" characters for Rice Krispies cereal in 1933. The use of cartoons during the Second World War to promote propaganda ideals was not uncommon, and even Walt Disney and his animators got involved. Like hearkening back to the patriotism of the American Revolution, the use of fairy tales and other common childhood references were a clever way to remind people of pre-existing frames of reference for the behavioral changes the government was requesting of everyone. The message, of course, was a frequent one, although more often directed at soldiers and seamen than ordinary Americans, for whom the focus was more on food storage and cooking than eating. But the idea of not wasting food you took remains even today, when parents exhort their children to clean their plates. Did you grow up with the Jack Sprat rhyme? Were you told to clean your plate growing up? Let us know in the comments! The Food Historian blog is supported by patrons on Patreon! Patrons help keep blog posts like this one free and available to the public. Join us for awesome members-only content like free digitized cookbooks from my personal collection, e-newsletter, and even snail mail from time to time! |
AuthorSarah Wassberg Johnson has an MA in Public History from the University at Albany and studies early 20th century food history. Archives
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